Now Hiring - Facebook Ads Manager | Home Service Direct
Home Service Direct
Now Hiring

Become Our Next
Facebook Ads Manager

We're a fast-growing marketing agency for home service contractors - and we need someone to own the campaign strategy that turns ad spend into high-quality leads on Facebook & Instagram. If you love directing the strategy, killing the losers fast, and scaling what works, keep reading.

Remote (US-based) Full-time $3,500 – $4,500 / month + performance bonus
I'm Interested - Apply Now

Application takes ~15 minutes

Watch This First

Hear It Straight From David, Our CEO

Get the inside scoop on the role, our team, and exactly what we're looking for - before you apply.

About The Role

As our Facebook Ads Manager, you own the campaign strategy. You plan, launch, and optimize Meta ad campaigns for home service contractors - and you make sure cost-per-lead stays low while lead quality stays high.

Home Service Direct generates exclusive leads for tree service, window & door, flooring, gutter, decking, fencing, land clearing, and bathroom remodeling companies across the US. Facebook and Instagram are core channels for us - we've grown fast because our ads perform, and we need someone whose entire job is keeping quality leads flowing on every account.

We use AI constantly - creatives, testing, even an AI chatbot for lead follow-up - so the strategy is the job. You'll own campaigns from strategy through daily optimization: deciding what runs, where, and why, testing hooks and angles, killing underperformers fast, scaling winners, and reporting real numbers back to our Client Success team.

What You'll Own

Campaign strategy & launchOwn the plan for every new account - lead form or landing page (whatever the strategy calls for) wired into GoHighLevel, pixel and Conversions API installed, campaigns and ad sets structured, and ads live fast without wasting spend on setup mistakes.
Daily budget & bid optimizationWatch cost-per-lead and cost-per-result across every account, every day. Reallocate budget to what's working and pause what isn't before it burns spend.
Creative strategy & testingAI builds the variants - you direct the hooks, angles, and formats. Run structured tests and know within days which creative is winning and why - not just gut feel.
Lead quality feedback loopWork with our Client Success team to track which campaigns produce high-quality leads vs. tire-kickers, and adjust targeting and creative accordingly.
Reporting & scalingTurn Ads Manager data into plain numbers contractors actually care about, then scale the accounts that are working.

Who You Are

2+ years running Facebook/Meta Ads professionallyBonus if it's at a marketing agency managing multiple client accounts at once - not just one brand's in-house budget.
You've managed real client ad spendYou talk CPL, CPA, ROAS, and frequency fluently - and you've actually moved those numbers for paying clients, not just a personal project.
You know the full funnel, not just MetaGoogle Ads, retargeting, lead forms and landing pages - and you've wired lead flows end-to-end with Conversions API and a CRM like GoHighLevel.
Home services experience is a big plusTree service, windows & doors, bathroom remodeling, roofing, HVAC, or similar - you understand these are high-ticket, long-consideration jobs, not impulse buys.
You move fast and kill losers without hesitationAd accounts don't wait. You check performance daily, and you don't let a losing ad set burn budget for a week because you're "still watching it."
Comfortable managing 10-20+ live accounts at onceThis isn't one brand. You'll juggle multiple contractor accounts at the same time and know exactly where each one stands.
Sounds Like Me - Let's Apply

Form is right below

What You Get

Location
100% Remote
Comp
$3,500 – $4,500 / mo
+ performance bonus on results
Time off
Flexible PTO
Growth
Real Career Path
Team
Tight, Founder-Led
Impact
You Own The Ad Accounts

Apply Now

Takes about 15 minutes. Be specific - generic answers don't get read.

About You
Whichever you actively use.
Your Experience
Max 5MB. PDF preferred - but feel free to skip if your LinkedIn / Indeed profile covers it.
Record one or two videos at loom.com (the free plan caps each video at 5 minutes) and answer all 6 questions in order. Use real accounts, real numbers and real examples. If you haven't done something, just say so.
  1. Your Meta Ads experience. Tell us your current situation and your last two roles. Then tell us about your Meta Ads experience: the most clients you've managed at the same time, whether you've run ads in the United States, the types of businesses you've run ads for, and the niche where most of your experience is. If you've used other ad platforms, mention them briefly, but spend your time on Meta.
  2. Home service and local business experience. Most of our clients are tree service companies in the United States, plus a few other home service businesses. You don't need this experience, but it's a big plus. If you've run Meta Ads for home service or local businesses, tell us which types and how many, and walk us through what those campaigns looked like. If you haven't, say so and tell us the closest experience you have.
  3. Full-funnel setup. Have you built or managed the pieces beyond the ad and lead forms such as landing pages, a CRM, Conversions API or retargeting? Walk us through one lead flow you set up from start to finish.
  4. Fixing lead quality. Tell us about a time a client said the leads were bad. What was the business niche, how were the leads coming in, how did you find out what was wrong, what did you change, and what happened to the numbers?
  5. How you use AI. Most of our ads use AI images, so creating AI images will be a big part of this role. Show us how you use AI in your work, starting with images. If you've made real ad images or videos with AI, share your screen and show us. Then tell us how you use AI for copy, research, and anything you've built or automated to make your media buying work easier.
  6. Why a full-time role? This is a full-time, long-term role at a growing agency. Your pay and responsibilities grow as you perform. Tell us why you want a full-time role with one agency right now. Also tell us plainly what other work you have today (freelance clients, side projects, other jobs) and what would happen to it if you joined us.
Tools You've Used

Be honest. We're not expecting expertise in all of these - but we want to know where you'd hit the ground running vs. need ramp time.

Tool
None
Some
Proficient
Facebook / Meta Ads Manager
Meta Pixel & Conversions API setup
Video Editing (Premiere, Final Cut, CapCut, etc.)
AI Video Tools (Runway, HeyGen, Kling, Google Flow, etc.)
AI Image Tools (Midjourney, Canva AI, Gemini/Nano Banana, etc.)
GoHighLevel (GHL / CRM)
ClickUp
Slack
Claude / AI tools (ChatGPT, etc.)
Tell Us About You
~200-400 words

By submitting, you agree we may contact you about this opportunity. We won't share your info with anyone outside Home Service Direct.

Application Received

Thanks for applying. We review every application personally. If we want to move forward, you'll hear from us within 5-7 business days.