We generate 50-300 exclusive leads per month for window service, tree service, landscaping, gutters, fencing, decking, and land clearing companies.
187 leads. 142 booked jobs. $240K in revenue - every dollar traced to the ad that made the phone ring.
| Source | CPL | Leads | Booked | |
|---|---|---|---|---|
| G | Google Ads | $49 | 50 | 34 |
| f | Facebook & Instagram | $32 | 45 | 29 |
| ✓ | Local Service Ads | $56 | 34 | 24 |
| M | Google SEO | $0 | 26 | 18 |
| ▶ | YouTube Ads | $41 | 20 | 12 |
| ✉ | Direct Mail | $64 | 12 | 5 |
Google Ads, Facebook, Local Service Ads, SEO, YouTube, Direct Mail - six channels working together. When one slows down, the others keep your crew booked. No more "single-channel panic" when Facebook has a bad week.
Every week we move your budget toward the channel, campaign, and keyword producing the most booked jobs. When Facebook pulls ahead of Google, we shift. Your money always chases the crew’s best bookings - automatically.
Every call, text, and form tagged to the exact ad that produced it. That $8K home service job? Came from a $42 Google click. No agency black box - you see exactly which campaign paid for which job.
We're a full-service home service marketing agency that works exclusively with home service contractors - tree service, window and door, flooring, gutter, fencing, decking, bathroom remodeling, and land clearing companies. Since 2018 we have helped 200+ home service businesses grow through proven lead generation, marketing, and home service SEO.
200+ home service contractors across tree service, window and door, flooring, gutter, fencing, decking, bathroom, and land clearing. We know what turns homeowners into booked jobs for every trade we serve.
Most clients see their first home service leads within 48-72 hours. We focus on channels that deliver immediate results while building long-term assets.
Month-to-month agreements. No long-term contracts. We earn your business every single month with results you can measure.
Google Ads, Facebook, LSA, SEO, YouTube, Direct Mail - when one channel slows down, the others keep home service leads flowing into your pipeline.
Not shared with 5 competitors like Angi or Thumbtack. Every lead goes directly to your business and nobody else.
Cancel anytime. We don't lock you in because we don't need to. When you're getting 50-300 leads a month, you're not going anywhere.
Instead of relying on one lead source, we build a complete home service marketing system using 6 proven lead generation channels. Each generates different home service leads - from emergency calls to scheduled maintenance. When one slows down, the others keep leads flowing.
Capture high-intent searches when homeowners are actively looking for your services right now. Custom landing pages are converting at 35-45%. Call tracking on every lead. Immediate home service leads from people ready to book today.
Target homeowners with a video of your actual work before they need your service. Perfect for maintenance contracts, seasonal services, and building brand awareness through home service advertising in your service area.
Position #1-2 for "roofer near me," "HVAC repair," "tree service near me" searches. top Local Service Ads spot, pay-per-call pricing, exclusive home service leads. We handle setup, verification, bid management, and review responses.
Rank #1 for "roofer [city]," "window company near me," "tree service [city]." Free home service leads that compound over time. Lower your cost per lead by 50-70% over 6 months.
Target specific neighborhoods with high home values. 3-touch home service marketing campaigns with QR codes to landing pages. Perfect for generating home service leads from high-value property owners in targeted zip codes.
Home service advertising showcases your expertise with video ads showing your trucks, crews, and completed work. Target homeowners watching home improvement content in your service area, generating home service leads.
Team Up With Home Service Direct - This Could Be Your Home Service Business
"I tried Angi Leads, Thumbtack - just wasted money. Then I landed a $75k job through Home Service Direct. Most leads are $2k+, and they keep me busy year-round, even during slow season. They're legit, and I stand by them."
"In less than six months, we scaled, opened another office, acquired more employees, and we're already planning our third location for spring. Home Service Direct is the best marketing decision I've made for my company."
"Home Service Direct completely transformed our business. We're getting 10+ leads daily and adding $50,000 worth of jobs to our pipeline every week. In just 6 months, we've grown from a 2-truck operation to 5 trucks."
Every week without a system, the $10K+ jobs in your area go to the contractor who showed up first. Here's how to be that contractor.
If your phone isn't ringing off the hook with new jobs all year long, it's time to schedule a call with a home service marketing expert.
On the call, we map out exactly where your next jobs will come from. You hang up with a clear plan to get your phone ringing - built around your market and your goals, not some cookie-cutter template.
We get your phone ringing, your calendar full, and your crews booked out for weeks - so you land more of the big-ticket jobs and become the #1 home services business in your area.
From 2-truck crews to multi-location operations - tree service, window & door, flooring, land clearing, gutter, bathroom remodeling, decking, and fencing contractors across North America book more jobs with Home Service Direct.
Hop on a 15-minute strategy call. We'll show you exactly how many $10K+ projects are available in your market and how to start landing them.
After being in the home service industry for years, we have managed to develop a proven home service marketing system that generates quality leads that works for all our clients. Our home service lead generation system is tailored to ensure your brand stays in front of home service customers looking for home service contractors on the internet.
Custom-built websites with slick CTAs, fast-loading design, and conversion forms - the starting point for our home service lead generation efforts.
When working with Home Service Direct, every aspect of our website will be custom-built to suit your business:
Campaigns on Google, Facebook, Instagram, and Bing - custom-tailored to generate leads for your home service company and stand out from the competition.
We will have our campaigns listed on Instagram & Facebook feeds, Bing & Google's PPC advertising platforms, popular blogs and websites, and other relevant internet platforms.
Home Service Direct PPC lead generation services are custom-tailored to generate leads for your home service company and stand out from the competition.
Out-rank your local competitors with on-page and off-site optimization. Our clients typically see top rankings within the first 90 days.
Good local search engine optimization will return a good amount of leads via Google Maps. You will notice a significant difference in lead quality when property owners find your Google Map listings in top 3 results.
Working with us will help you climb to the top of your local market - this will be a game-changer for your business.
On-Page Optimization:
Off-Site Optimization:
Most home service marketing comes down to one thing: getting your phone to ring with people ready to hire, not tire-kickers price-shopping five companies at once. We have run home service lead generation for over 100 contractors since 2018, and the pattern is always the same. The owners who win are not the ones spending the most. They are the ones who know exactly which channel books jobs and put their money there.
Agencies love to show you clicks, impressions, and "leads." None of that pays your crew. The number that runs your business is cost per booked job: what you spent on marketing divided by the jobs that actually landed on the schedule. A home service lead that never books is not cheap, it is a total loss.
This is why we never judge a channel by its lead price alone. A $75 Local Service Ads call that books a $9,000 job is the best money you will spend all month. A stack of $12 shared leads that never answer the phone cost you far more once you count your estimator's wasted time. Know your close rate and your average job value first, because those two numbers decide what you can afford to pay for a lead. Not sure where your money actually lands? Our marketing ROI calculator shows your return, cost per lead, and customer acquisition cost in seconds.
When you buy shared leads from a marketplace, that same homeowner gets sold to four or five contractors at once. By the time you call, they already have two other bids and you are competing on price before you have said a word. That is a race to the bottom.
Every home service lead we generate is exclusive. It comes to you and nobody else, because we build the marketing under your own brand instead of renting you a slice of a shared list. You are the only call that homeowner gets, which is why our clients close 30 to 50 percent of what we send instead of the single digits shared leads produce.
The takeaway: the cheapest home service lead is almost always the most expensive one, because you win it on price or not at all. Exclusive costs more per lead and far less per booked job.
Costs vary by channel and by how exclusive the lead is. Here is the real range across the channels we run for home service companies:
Google Local Service Ads: $25 to $85 per call, exclusive, highest intent. Google Search Ads: $30 to $85 per lead. Facebook and Instagram: $20 to $60 per lead. YouTube and retargeting: $15 to $60 per lead. Direct mail: $50 to $80 per lead, strong for high-ticket work. SEO: effectively nothing per lead once the early work is done.
The channel matters less than what the lead turns into. Chase booked revenue, not cheap clicks. A pricier lead that reliably books beats a bargain lead that never picks up.
Paid ads turn off the minute you stop the budget. Home service SEO is the opposite. When your website ranks in Google and the map pack for the work you want, those calls keep coming whether or not you are running ads that week. It is the closest thing to free traffic a home service business gets, and over a year it is usually the cheapest lead source you own.
Good home service SEO is not a mystery. It is a fast, well-built website, pages that actually target the services and towns you serve, a Google Business Profile dialed in for the map pack, honest reviews, and citations that keep your name, address, and phone consistent everywhere. We have built this for every trade we serve, from tree service SEO to window and door to gutter companies. Most of our clients see top local rankings inside the first 90 days.
The smart play is to run paid ads for leads today while your home service SEO compounds in the background. Six months in, a real share of your booked jobs comes from search you are no longer paying for per click.
No single channel carries a business. The contractors who stay booked run several at once so a slow week on one is covered by another. The channels we run and manage in one place:
A website built to convert visitors into calls, Local Service Ads and Google Ads for demand that is searching right now, Facebook and Instagram to reach homeowners before they search, retargeting so the people who visited do not forget you, direct mail for high-ticket neighborhoods, and SEO for the long game. Call tracking sits under all of it, so you know exactly which ad made the phone ring instead of guessing.
The bad actors run the same playbook in every trade: long contracts signed before you see a single booked job, "exclusive" leads that were quietly resold, and reports full of clicks and impressions but never a straight answer on what actually booked. One or two of those mistakes is real money for a home service company.
Protect yourself the same way every time. Insist on month-to-month terms, exclusivity in writing, call tracking on every lead, and a plain answer to one question: how many jobs did I book last month and what did each one cost me? Any home service marketing agency genuinely producing work will show you all of it without flinching.
We do not market dentists, lawyers, or online stores. Every campaign we have ever run has been for a home service contractor, which means the data, the ad angles, and the landing pages are already proven in your world. We know what a window job is worth, what a land clearing lead should cost, and why a flooring homeowner books differently than a tree service one. That focus is the difference between a generalist agency guessing and a team that has done your exact job a hundred times.
Whether you call it home service marketing, home service lead generation, or just getting your phone to ring, the goal never changes: a full schedule of booked jobs, not a phone that only rings for price-shoppers.
We have run marketing and lead generation for over 100 home service companies since 2018. Every lead we send is exclusive, it comes to you and nobody else, and we track every call so you know exactly what booked. We work month to month because we would rather earn next month than lock you in. If your trucks have open days, that is the problem we solve.
Book My Strategy Call
Your Competitor Spends $4,200/Month on Google Ads and Generates 55 Leads at $76 Each. You Spent $3,800 and Got 11 Leads at $345 Each...
You Generated 47 Leads Last Month. You Closed 8 Jobs. Your Competitor Closed 13 From Fewer Leads. The Gap Is $127,000...
Most Land Clearing Companies Rely On Word of Mouth. Here Are 10 Proven Strategies to Fill Your Pipeline Year-Round...
Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.
