There’s no doubt that effective advertising is essential for any tree service business looking to grow fast. But with so many different advertising options available, it can be tough to know which ones are the most effective. In this blog post, we’ll take a look at five of the best tree service ads out there, and we’ll discuss why they work so well. So if you’re looking to take your business to the next level, keep reading!
In 2015, there were 91,949 tree trimming businesses in the United States. Within 3 years, more than 13,000 new tree trimming businesses were established—the number hit 104,957 in 2018. If you have a tree service business in the US in 2022, you are competing against 125,065 companies offering tree services.
These numbers show one thing—the competition in the tree service industry is extremely high. Making your business stand out from thousands of others offering similar services can be a challenge. However, this does not mean there is no way to rise above competitors.
One of the best ways to make your tree care business stand out is by investing in the right tree service marketing. Your business has to take advantage of a comprehensive ad strategy to keep its tree service leads pipeline full.
Today, companies offering tree services have access to numerous methods of advertising tree service procedures. With too many options to choose from when it comes to tree service ads, tree care providers are often left confused. Do you use pay-per-click ads or invest in social media ads?
This detailed guide will help you discover 5 advertising methods you can focus on—this will help you avoid putting all your eggs in the same basket when it comes to marketing your company. The tree service ad options in this article have a high ROI and are extremely easy to get started with.
In this detailed guide, we’ll show you how to avoid common tree service marketing mistakes and create effective ads that will get customers through your door.
5 Tree Service Ads That Generate Results
1. Google Ads – Get More Tree Work with Google
For many tree care providers, one of the first things that come to mind when they hear the term “Google” is search engine optimization. While search engine optimization is a great way to generate leads, it often takes time before generating results.
For this reason, one of the best tree service marketing ideas for generating immediate leads is using Google ads. Google gives tree service businesses access to multiple ways of marketing their services.
When setting up ads for your tree care business, Google Ads is a good place to start. Google allows you to run multiple types of ads, with the most popular ones being tree service pay-per-click and local service ads.
The easiest way to start advertising your tree service business on Google is to set up a Google My Business account. From the account, you should be able to create your ads and manage your preferred monthly budget. Even better, the Google My Business account gives you the ability to focus on Local SEO which ensures your business pops up when ideal customers in your area of operation search for tree services.
What’s more, having a Google My Business account does not just get your tree trimming team that extra job—it also gives you a chance to enjoy reviews from your previous customers. Whether someone is using a touch phone or a computer to request help with his plant or plants, they get the chance to give your company a nice rating.
If you manage to handle things well—from the calls to the actual tree service procedure—the nice experience should convince your ideal customer to give you a good review. This can help you generate more landscape and garden maintenance clients.
With local service Google ads (LSAs), your business will get to create ads that appear as tree service listing for selected locations. Local service listings are ideal for tree care providers operating under a tight advertising budget because they cost less and allow your business to target the local area and improve the potential of generating high-worth leads.
Pay-per-click (PPC) Google ads on the other hand allow you to target a bigger audience, with a bigger location range and multiple search keyword terms—these ads show up in the search results and usually have an AD icon next to them. For example, if your company offers its services in multiple counties or states in the US, rather than focusing on creating LSAs for each area, setting up a single PPC ad targeting all your areas of operation may take lesser time and be more effective.
Using key search terms like “tree removal,” “tree service,” “tree pruning,” etc. can help potential clients locate your business when searching on Google.
For tree service advertising on Google, the cost of ads often varies. While this could be surprising to a large number of people, it is extremely easy to see why the cost changes.
Compared to LSAs, PPC is slightly more expensive when it comes to promoting your tree maintenance business. However, PPC ads allow you to better target your audience on the search engine with specific keyword terms. That being said, LSAs are still impressive and cost-effective ways to advertise your tree care business to a local audience and generate more qualified leads.
It is worth noting that tree care businesses can always combine Google Ads with email marketing to better penetrate their target market. When leads visit your website after clicking a Google ad, this is a clear indicator they are interested in tree health, landscape services, or garden improvements.
Capturing their email addresses before any of them leaves could guarantee you a tree maintenance project in the future. All you will have to do is use the contact information—email address—to convince the potential client that you offer the best tree maintenance services.
2. Lead Generation Sites – Purchase Exclusive Leads
When it comes to the various ways through which you can market your tree service business, lead generation (lead gen) websites like Thumbtack, TaskRabbit, and Yelp are excellent tools for promoting a tree care business. Often considered the best way to advertise tree service, Lead generation websites can help your business generate quality leads in a short time.
It is, however, very common for a lot of companies offering tree care tree removal services to ignore the use of ads tree service on lead gen sites. One of the best online marketing ideas, lead generation sites can help you irrespective of whether you only offer stump grinding, expert tree cutting services, or your team has a major presence when it comes to all things related to tree health and home improvements.
Lead gen websites act as service directories where property owners search for the tree care or lawn care services they need. The sites show these property owners the businesses in their area offering a service they need. This makes things extremely easy for tree service companies using the right keywords to target the searches with the hope of landing new work or customers.
Most lead generation websites operate similarly to pay-per-click, where your business only pays when leads click on your tree service website or call you via the lead gen website. The lead generation websites that offer the pay-per-click option are ideal since your business only pays for the exclusive leads that come in and have the potential of making your business money.
The best thing about lead generation sites like Yelp is that setting up a profile and creating an advertising plan that works within your budget is extremely easy. If you currently do not have a website or you are still working on your website’s conversion optimization, lead generation websites allow tree service companies to link to a social media page instead.
Different lead gen websites will offer you varying rates and will feature different effectiveness depending on the area of service and the tree service procedures your business handles. For this reason, you may want to try several websites to see which lead generation website gives your business the most quality leads.
3. Facebook and Instagram Ads – Target Customers In Your Area
For tree service businesses looking to engage and connect with their target audience while at the same time promoting their tree care procedures, Instagram and Facebook are good options. More importantly, establishing a social media presence and using social media marketing for your tree service business should help your company name develop and will also grow its brand recognition. These reasons make the use of social media to reach people who need help with their trees one of the best tree service advertising ideas.
Facebook features a large number of different ad designs and tree care ad templates that your company can leverage for tree service advertising. What’s more, as part of tree service advertising, the social media platform allows you to promote your tree care companies (or company) from the posts on your page so you can reach potential customers who are not following your Facebook page.
Facebook offers you varying pricing options for both promoted posts and advertisements. This allows you to customize your advertising plan to fit the budget you have in place for generating more leads.
One thing that makes Facebook a good place to establish a brand presence is that homeowners looking to give you money in exchange for help with their yard and backyard frequent the social media platform. This gives tree service providers an excellent shot at growth.
Whether you are looking to announce new services that are part of your business or your goal is to bring in more leads who need your already established tree maintenance services, Facebook is an excellent place for tree service advertising.
Instagram also allows tree service companies to market their services with ads. However, unlike Facebook, Instagram only allows you to reach tree service customers with stories and posts.
While Instagram may not allow you to create traditional ads, boosted stories and posts carry the added benefit of staying very similar to organic Instagram posts—this means that your target audience is more likely to look at your Instagram ads instead of scrolling past them.
Instagram and Facebook offer businesses more interactive ways to advertise their tree improvement businesses while connecting with their current customers and building stronger brand recognition and customer loyalty. Both platforms allow tree maintenance companies to redirect customers to their tree service website. With a good landing page on your website, you should be able to easily close the tree care lead and have your crew working on their lawn.
4. Physical Ads – Send Direct Mail To Your Target Customers
Depending on the area you service and the audience you are trying to reach with the services offered by your tree service businesses, digital tree service advertisements may not be the best route for you. Physical ads—such as door hangers, flyers, mailer postcards, and local newspaper ads—may help you close more tree service deals.
If you have Physical ads as part of your tree marketing strategy, you will need to put it in a category of tree service marketing ideas where you are targeting garden and homeowners who may not go online or look at directory listings. What’s more, physical ads depending on a smaller service area usually offer a great return on investment as the cost tends to be much lower for the tree service company compared to distributing these ads to a wider location.
Tree service flyers and door hangers are one of the best first steps in physical advertising for any tree company. This is because they are inexpensive to prepare and distribute. However, passing flyers door to door may be time-consuming and once your tree service schedule starts filling up with leads and customers, the flyers may no longer be feasible.
If you need a less complicated way to promote your tree service business to a broad audience, postcards or flyers may be a better option. You can create a good flyer template that captures the logo phone number and mail out the marketing materials in large numbers at a time. This can work well for a new business that is trying to break into the backyard and tree maintenance industry in a specific zone.
Irrespective of the format you decide to go with when it comes to physical ads, you must have a great design and offer that is eye-catching to the target audience and potential clients. Otherwise, the target audience may throw your physical ad out.
Offering specific tree care services that have less competition, a referral program, and special discounts are all excellent options when it comes to capturing the attention of your target audience. What’s more, having happy customers can easily allow your company to benefit from word-of-mouth marketing.
5. Collect Leads at Local Events
One of the most overlooked tree service advertising methods, local area events allow you to not only promote your business but also interact with potential customers personally and raise awareness about your company. When we say local events, we are referring to anything from the cottage and local gardening events to non-profit events organized by a nature preserve. All these events will give you more business.
In most locations in the United States, garden expositions are held for the public to explore what the local vendors are offering and learn more about landscaping and gardening. These events are extremely common in summer and spring. Look for these events in your local area and talk to the hosting organization to book a booth for your tree service business.
Typically, you will need to pay for your tree service business stand. You will also need to provide your banner and other types of advertisement material to furnish the booth. Still, these events will help you build immense brand recognition and generate quality leads your business can nurture and turn into paying customers.
The good news is that you do not just get new tree maintenance customers when you have experts on the ground during the local area events—you can also get your existing customers to come back for more services. This repeat business is often something most companies miss out on when they fail to take advantage of an opportunity in the form of engaging with the community.
When it comes to social events, another option is to partner with the local garden center or nursery to create smaller events where your business can speak on tee care and similar subjects. This will educate the public and also improve the company’s brand image through friendly public interactions and relations.
Garden centers and nurseries are perfect businesses to partner your tree care company with. Many might offer various tree services your company offers—these may include tree removal, tree pruning, stump grinding, etc. The nursery will refer customers looking for these services to your tree service company—this will help you build a bigger customer base and bring in new leads.
Summary
Your tree care company needs new leads to keep growing. One of the best ways to keep your lead pipeline full is investing in the right tree service advertisement methods. This detailed guide takes a deeper look at the best ways of marketing tree services.
If you haven’t taken advantage of advertisement before and are looking to get started, consider your company’s target audience and budget. Understanding the audience should help your company identify the ads that will most likely convince them to work with you. Understanding your marketing budget will help your business choose options that do not force you to pull funds from other areas to make the advertisements run effectively.
Be sure to experiment with different advertisement services and methods to determine where to find high-quality leads while staying within your budget. While you do not have to use all advertisement methods, sticking with a few that generate results should help you grow your customer base. While growing your customer base, however, do not forget to keep your current clients happy—with happy customers, gaining repeat business should be easy for you.
