We run the whole marketing program for tree companies, and only tree companies. 50-300 exclusive removal and trimming calls a month, none of them shared with the four crews across town buying the same Angi lead.
157 leads. 96 booked tree jobs. $221K in revenue, every dollar you spent traced to the ad that produced it.
| Source | CPL | Leads | Booked | |
|---|---|---|---|---|
| G | Google Ads | $48 | 42 | 28 |
| f | Facebook & Instagram | $34 | 38 | 22 |
| ✓ | Local Service Ads | $52 | 29 | 19 |
| M | Google SEO | $0 | 22 | 14 |
| ▶ | YouTube Ads | $39 | 16 | 9 |
| ✉ | Direct Mail | $61 | 10 | 4 |
Google Ads, Facebook, Local Service Ads, SEO, YouTube, Direct Mail, six channels working together. When one slows down, the others keep your crew booked. No more "single-channel panic" when Facebook has a bad week.
Every week we move your budget toward the channel, campaign, and keyword producing the most booked tree service jobs. When Facebook pulls ahead of Google, we shift. Your money always chases the crew’s best bookings, automatically.
Every call, text, and form tagged to the exact ad that produced it. That $12K tree job? Came from a $48 Google click. No agency black box, you see exactly which campaign paid for which job.
We run the entire marketing program for tree service companies, and tree service companies only. Your website, your Google Ads, your Facebook, your Map Pack, your reviews, your follow-up, all of it under one roof. Since 2018 we've helped 100+ tree service owners stop chasing leads and own their market instead.
100+ tree service clients and nothing else. We know which channels book a $12K storm removal versus a $400 trim, and we build your whole marketing around the high-ticket work. It is all we do.
You did not get into the tree business to manage ads, chase reviews, and answer the phone. We become the marketing team you cannot afford to hire, so you can stay in the bucket and on the saw.
Paid ads turn the phone on fast, but we are also building your reviews, your Map Pack ranking, and your name the whole time. Six months in, more of your jobs come from homeowners who already knew your company, not from a click you paid for that day.
Google Ads, Facebook, Local Service Ads, SEO, YouTube, Direct Mail. When storm season slows or one channel has a bad week, the others keep your phone ringing and your crews booked.
Your ad accounts, your website, your Google profile, your reviews, all stay in your name. You see exactly which channel produced each tree job and what it cost. If you ever leave, you keep everything you built. Nothing held hostage.
Month to month, cancel anytime. We don't lock you in because we don't need to. When your name is the first one homeowners call in your town and your crews are booked weeks out, you are not going anywhere.
Tree work is fear-driven and weather-driven, so your job is to be the name a homeowner already trusts the day a limb comes down on the roof. We run all six channels together as one system, so your company shows up when someone is searching tonight and stays in front of the neighborhood between storms.
We put your company above the shared-lead sites the second a homeowner searches "tree removal near me" or "emergency tree service." These are people ready to book today, and we build the landing page and call tracking so you know every job that came from it.
Reach property owners with mature trees and big lots before they ever have an emergency. Real before-and-after removals and crane footage from your job sites stop the scroll and book the scheduled trimming, pruning, and deadwooding work that keeps crews busy between storms.
We get your company the #1 Google Local Service Ads spot for "tree service near me." That green checkmark is why a panicked homeowner with a tree on the house picks you over the next listing, and you only pay when the phone actually rings.
We rank your Google profile and website for "tree service [city]" and "tree removal company" so you pull jobs month after month without paying per click. Reviews, finished-job photos, and local content put you in the Map Pack, and unlike paid ads this asset keeps compounding the longer we work together.
We hit the wooded, high-value ZIP codes in your area with a 3-touch mailer showing your crew, your real removals, and your phone number. Most of those owners with overgrown or leaning trees are not searching online yet, so mail gets your name on their counter before the storm makes it urgent.
We run your big-removal and crane footage in front of homeowners watching home and yard content, targeted by property value and retargeted to anyone who already visited your site. This is how you become the name a homeowner remembers the day a dead oak finally has to come down.
Here's exactly how each channel works, what we manage for you, and why it puts more tree work on your schedule:
Don't take our word for it. These tree service owners burned money on shared Angi leads and agencies that had never sold a removal before they came to us.
"I tried Angi Leads and Thumbtack, just wasted money on shared calls. Then I landed a $75k removal through Home Service Direct. Most of my calls now are $2k+ jobs, and they keep my bucket truck busy year-round, even in the slow season. They're legit, and I stand by them."
"In less than six months we added crews, opened a second yard, and we're already planning our third location for spring. The phone rings with real removals, not tire-kickers. Home Service Direct is the best marketing decision I've made for my tree company."
"Home Service Direct completely changed our business. We're getting 10+ tree calls daily and booking around $50,000 of removal and trimming work every week. In just 6 months we went from a 2-truck operation to 5 trucks and a second chipper."
Three ways to get more tree jobs. Only one is built only for tree companies, hands you exclusive leads, and guarantees the work.
From 2-truck crews to multi-location operations, tree service owners across North America book more jobs with Home Service Direct.
When a limb comes down on a roof tonight, the homeowner calls the first tree company that shows up in the search. Right now that is not always you. Here is how we make it you, in every town you work.
If your bucket truck and chipper sit idle between storms, or you are still buying shared Angi leads that go to five other crews, book a call with someone who only markets tree companies.
We show you where the $8K-$15K removals and crane jobs in your area are hiding, and which channels book them versus which ones just ring up $400 trims. You hang up knowing exactly where your next month of tree work comes from.
We turn the phone on across all six channels, fill your schedule with removals and big trimming jobs, and keep the LSA badge and Map Pack ranking that make you the first tree company homeowners call after a storm.
A generic agency runs the same playbook for a dentist, a law firm, and a tree company. Tree work does not behave that way. Demand spikes after storms and through the growth months, a hazardous removal is worth ten times a routine trim, and a homeowner with a limb on the roof calls the first crew that picks up, not the prettiest website.
We have run tree service marketing since 2018, so we build around storm season, weight your spend toward the high-ticket removal and storm work, and solve the speed-to-lead problem instead of just turning on ads and hoping.
Almost every time, it was the setup, not the channel. The usual misses are stock photos instead of real crew and crane footage, targeting everyone within 50 miles instead of homeowners with big mature trees, sending clicks to a homepage instead of a page built to make the phone ring, quitting in three weeks before the ads optimized, and no call tracking so nobody knew which ad booked the job.
Fix those and the same channels that "didn't work" start booking removals. That is most of what we do when a tree company comes to us off a bad campaign.
Some of it pays off in days, the rest compounds over months, which is the whole point of running a system instead of one campaign. Local Service Ads and paid search can ring the phone within a week. Facebook usually takes a few days to settle in. SEO, reviews, and your Google Business Profile take a couple of months but then keep producing without a click charge on every call.
We start on the fast channels so you book work early, then build the rankings and reviews underneath so six months in, more jobs come to you without an ad behind every one.
Every call and form is tracked back to the exact channel that produced it, so you can see that the $4,200 removal came from a $60 Local Service Ads call, not a guess. You get a straight weekly read on what booked, what it cost, and which zip codes are producing, instead of a dashboard full of impressions and "engagement" that never paid an invoice.
If a channel is not booking jobs, we move the money to one that is. That is the whole job.
For an established crew running the full system, a strong month is a booked-out schedule with the high-ticket removals and storm work weighted ahead of the small trims, and a chunk of those calls coming from people who already knew your name. Early months are smaller while the engine and the brand work build.
We work with everyone from a single-truck operation to multi-crew companies, and we build for steady, profitable growth, not a one-time spike of tire-kicker calls.
Don't trust us, verify us. We will hand you the numbers of current tree service clients so you can call and ask if they got the work, how fast it came, and whether they would do it again.
We work month to month with no long lock-in, and you own your ad accounts, your Google Business Profile, and every lead and recording. If we are not producing, you can walk and keep all of it. We would rather earn next month than trap you in a contract.
Hop on a 15-minute strategy call. We will show you how many removals, crane jobs, and big trimming contracts are up for grabs in your area right now, and how we put your company in front of them.
Marketing for tree service companies is not one channel, it is all of them pulling together. Tree Service advertising on Google, Facebook, and the map pack only pays off when it runs as one system, and it only stays affordable when you actually know what a tree service ad is supposed to cost you. That is the difference between real Tree Service marketing and a freelancer boosting a post once a month.
If you cannot name the channel that booked your last five tree jobs, you do not have a marketing system, you have a pile of receipts. Most tree companies are not under-marketed. They are scattered: a little Facebook here, a yard sign there, a website some agency built and forgot, and no way to tell which dollar turned into a crane job. This guide is about fixing that, owner to owner.
The problem is almost never that you are doing too little. It is that you are doing six things halfway instead of three things all the way. You boost a post when you remember to, your Google profile has four photos from 2021, the ads a generic agency set up are bidding on "tree" instead of "emergency tree removal," and nobody is answering the phone on the first ring during a storm.
Then there is the tracking problem. If you do not know your cost per booked job by channel, every budget decision is a guess. You keep spending on the thing that feels busy and cut the thing that was quietly booking your highest-ticket removals.
The takeaway: a tree company that runs three channels well and tracks every lead beats one running ten channels it cannot measure, every single time.
Every tree service ads channel has a real, published cost range, and knowing it up front keeps you from overpaying for a bad channel or underfunding a good one. Google Local Service Ads run $15 to $50 per lead and close at 60 to 75 percent, the best return of any tree service advertising channel because Google is charging you for an already-verified, ready-to-book call. Google Search Ads run $40 to $80 per lead at a still-strong 35 to 50 percent close rate, and they earn their keep once your LSA market caps out or you want to target a specific job type like crane removals. Facebook and Instagram tree service ads run $20 to $60 per lead, cheaper up front but lower intent, since that homeowner was not searching for a tree company, they were scrolling. Direct mail runs $50 to $85 per piece delivered and still books real jobs when it lands in the same neighborhood your truck was just working.
None of those numbers mean anything without your close rate sitting next to them. A $70 tree service ad that books a $4,000 removal is the best money you will spend all month. A $20 lead for a job three towns over that never answers the phone is not a bargain, it is a write-off.
You do not need fifteen marketing ideas running at once. Companies that generate 60 to 100 qualified leads a month are not using secret tactics, they picked four or five channels, mastered them, and let everything else go. Point what you run at these:
Google Local Service Ads. The blue Google Verified badge at the very top of search. Pay per lead, exclusive, and the highest-intent placement there is for "emergency tree removal near me." This is where storm-panic calls go first.
Google Business Profile and the Map Pack. A huge share of local clicks land in the map results. A complete profile with fresh job photos and a steady flow of reviews ranks you there and feeds your Local Service Ads at the same time.
Facebook and Instagram. Where you create demand before the storm hits. Real crane and bucket-truck footage targeted at high-value homes on big lots full of mature trees, plus retargeting the homeowners who got a quote and went quiet.
Everything else, direct mail, YouTube, vehicle wraps, yard signs, is a multiplier on top of that core, not a replacement for it. Build the engine first, then add the extras.
When a homeowner cannot tell your truck apart from the other three bidding the same oak, they decide on price, every time. Wrapped trucks, clean uniforms, a logo that does not look like it was made in 2009, a certified arborist on staff, and your insurance and license posted everywhere are what let you be the $4,200 bid that wins over the $2,900 bid, because the customer already decided you are the safe choice before you ever quoted the job. That is the most underrated lever in tree service marketing, and it is the one most owners skip because it never shows up on a lead report.
When a homeowner gets three quotes, the star rating and the review count usually decide who they trust before they ever talk price. Reviews are the single biggest driver of where you show up in the Map Pack and the Local Service Ads lineup, and they do the convincing for you on every ad you run. A 4.9 with 200 reviews beats a 4.7 with 30 nearly every time.
That makes review generation a marketing channel, not an afterthought. Ask every happy customer the same day the crew rolls off the job, not three days later by email, because same-day requests convert far better. Respond to every review fast, good or bad. It compounds: more reviews lift your rankings, which bring more calls, which bring more reviews.
You can buy the best ads in town and still lose the job if they land on a slow, generic website. Most tree company sites are brochures: a logo, a stock photo, a list of services, and a contact form buried at the bottom. A homeowner with a tree on the garage does not read a brochure. They want a phone number, proof you do the work, and a fast way to get a quote.
A site that actually books jobs loads fast on a phone, leads with real photos of your crews and crane work, and puts the call button where a panicked homeowner can find it. The same ad spend on a site that converts at 8 percent instead of 2 percent quadruples your booked jobs without spending one more dollar driving traffic to it. Fix the site before you spend another dollar on tree service ads pointed at it.
You already paid to win every customer in your database, and most tree companies then ignore them forever and go pay full price for the next stranger. A property with mature trees needs pruning again in a few years, so walk it and quote the next job before you leave. Run a real referral offer, and touch past customers once or twice a season before storm season and before winter pruning. A 5 to 10 percent bump in repeat and referral work usually beats a 20 percent increase in ad spend, and it costs you almost nothing.
Tree demand is not flat, and your marketing should not be either. Storm season and the growth months are when the high-ticket emergency removals come in, so that is when you push budget hard and make sure every call gets answered live. The slow stretches are for booking dormant-season pruning and the scheduled maintenance work that keeps crews busy, and for building the reviews and rankings that pay off when the next storm hits.
The companies that win do not market harder in a panic after a storm rolls through. They are already at the top of Google when it does, because they kept the engine running through the quiet months.
Likes, impressions, clicks, and "reach" do not pay your crew. The number that actually runs a tree service is cost per booked job: what you spent on a channel, divided by the jobs it actually booked. Track cost per lead, close rate, and average job value for each channel, and the right decisions get obvious. You scale what books $4,000 removals and cut what books $200 stump grinds two towns over.
This is also the only honest way to compare channels. A Local Service Ads call can cost more than a Facebook lead and still be cheaper per booked job, because the intent is higher. You cannot see that without call tracking and a number tied to every lead, which is exactly what most tree companies are missing.
Here is the trap a lot of owners do not see until they try to leave. The agency builds the Google Ads account, the Business Profile, the call tracking, and the website under their own name, so the day you stop paying, all of it walks out the door with them. You are left starting from zero, and they know it, which is why they do not have to keep earning your business.
Insist on owning everything from day one: your ad accounts, your Google profile, your website, your phone numbers, and your data. A marketing partner confident in their work has no problem with that, because they keep you by booking jobs, not by holding your assets hostage.
Whether you call it Tree Service marketing, tree service advertising, or just marketing for tree service that books jobs, the scoreboard never changes: a full schedule, not vanity metrics. A Tree Service marketing company that cannot tie spend to booked work, channel by channel, is not worth your money.
We have run marketing for over 100 tree companies since 2018, and over $5M in managed ad spend. We build the whole system, the ads, the landing pages, the Google profile, the reviews, and the call tracking, and we manage it to one number: booked tree jobs. Everything is tracked, you own your accounts, and we work month to month. If your marketing feels busy but your schedule has open days, that is the problem we solve.
Get My Tree Service Marketing PlanGrab a quick call and we'll show you which channels book the $8K removals and crane jobs in your area. No contracts, no pressure.
Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.
