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If you’re a tree service business owner, then you know that having a strong website is essential for attracting new customers. But how can you make sure your website is the best it can be? In this blog post, we’ll give you some tips on how to build the perfect tree service website. So read on and start creating your ideal website today!

When it comes to getting your tree service business online, you need to make sure that you have a website that is both user-friendly and informative. By following these simple tips, you can create a website that will help prospective customers learn more about your services and contact you easily.

While it is easy to assume that all you need is a standard website to win in the online tree service marketing game, this is not the case. Research shows over 75% of consumers consider website design when judging company credibility.

When it comes to tree maintenance, homeowners are looking for a company with the ability to improve the appearance of their landscape. This means they expect your website to look attractive. These potential customers will look at your website for just a few seconds—if the website is confusing, old, outdated, or plagued with design problems, the customers will leave in search of competitors with better online fronts.

This raises the question: how do you design an eye-catching tree care website? In this detailed guide, we will take a deeper look at the tips you need to turn your custom-designed website into a customer-generating machine. Read on to learn more.

10 Tips for Building the Best Tree Service Website

1. Build Trust by Introducing Yourself

Adding professional detail to the tree maintenance website builds trust among customers who are yet to use your tree services. Before a new website visitor can turn into a tree service lead, they will go through the content on your website to try and understand your company. To convert more website visitors, you need a detailed “about us” page that includes details like:

  • Your mission
  • Your vision
  • Your story and why you started the tree care company
  • Put a face to the business by adding images of the founders/tree cutting professionals

When working as a tree care provider, you turn into the homeowner’s partner. Your website should communicate that you will have the client’s back through the tree maintenance procedure—using your website to make customers comfortable with your business is one of the best ways to establish maximum trust.

2. Work on Branding

All the elements on your tree care website need to represent your company’s branding. The color, your font, the images, and the content you use as part of your tree service marketing ideas need to showcase your brand to website visitors.

Branding plays an essential role in marketing. It offers your tree service business a unique identity. When potential customers land on your website—say, as a result of a properly executed tree service SEO strategy or from tree service pay-per-click (PPC) ads—they won’t have to confuse you with a different company if your branding is properly implemented.

To give you an example, think about YouTube or Facebook. If someone asks the colors that represent the two brands, you will mostly answer blue for Facebook and red for YouTube. This example highlights the importance of utilizing consistent color throughout your tree service website.

Also, be sure to sit down with a creative team to come up with a straightforward logo that attracts people. Whenever someone sees your company logo, they need to understand it belongs to your tree care business.

3. Reviews and Testimonials

Whether you are using PPC or SEO to generate leads, having testimonials or reviews on your website will play a key role in boosting your website conversion rates.  Testimonials add social proof and help build trust in your tree maintenance business.

Include the most updated and relevant testimonials on the tree service website. For example, on a page that communicates to customers who need tree pruning services, include testimonials written by customers who have enjoyed your tree pruning services.

When highlighting your testimonials and reviews, go ahead and use images of the projects and a face shot of the client. This makes the testimonials even more realistic.

If your website currently does not have a working way of collecting customer testimonials, you can always rely on third-party tools. For example, you can always choose between Yelp vs. Google reviews. These testimonials can be easily screenshotted and organized in a way that positions your business positively on your website.

4. Invest in Fresh Content for Your Tree Service Website

Keep the content on your website updated and fresh. Good content gives your company a chance to generate new leads without having to spend money on tree service ads. Using the right keywords—that is, the words people type on Google when looking for tree service-related information—you should be able to position your website in front of potential clients.

Use your content to target the customer’s journey in the buying process. For example, start with informative content that answers the potential client’s question and then move on to content that positions your company as the best for solving the customer’s tree issues.

5. Mention Your Tree Service Area

It is extremely vital that you add a service area on the tree maintenance website. This will help your company with Local SEO and also help you ensure you are targeting leads you can nurture and turn into paying clients.

Add the service area information on your service pages. Also, consider using the service area in the fresh content you will be putting on your website. When you do this, Google will ensure your website ranks when the people searching for tree services are in your area of operation.

6. Ensure Your Website is Mobile-Friendly

In the United States, more than 83% of the population uses their mobile devices to access the internet. This shows the importance of making your website mobile-friendly. Work with an experienced developer to ensure your website does not miss some buttons, have warped images, or show misplaced content when displayed on mobile devices.

It is, however, worth noting that you do not have to ignore the 17% of the population who access the internet on their computers. To ensure both the mobile device users and computer users are getting a good experience, make your website responsive.

A responsive website adapts to the screen size of the device being used to view it. This means that whether one is using a computer, mobile phone, or tablet to view the website, they will always have a good experience.

7. Use Before and After Images

When potential customers visit your website, they are probably looking for signs that your company is capable of offering great results. Including before and after images could be one of the easiest ways to convert these leads into customers.

Before initiating a tree trimming service, be sure to take pictures of the trees. After concluding the tree trimming procedure, take new images. These images should help your website visitors compare the results generated by your company.

It is extremely important that you ensure the before and after images are genuine. Using stock photos may appear like an ideal solution. However, most people will tell genuine images from images downloaded on the internet.

Before and after images will even work better if you showcase areas in your zone of operation that can be identified by your potential customer.

When adding your images to the website, be sure to reduce their size. Adding heavy images to your website can cause lagging—this means that the website could end up taking too much time to load even basic information. If your website is taking too long to load, customers will just leave and go find a company with a fast-loading website.

8. Use FAQs to Handle Objections

FAQs—frequently asked questions—offer you an ideal way to handle objections. The term “objections” refers to some of the issues that could keep potential customers from working with your company.

As an added benefit, FAQs allow you to tackle questions that are currently trending in the tree service industry. When homeowners search online to get answers to the trending questions and your website shows up, this can be an ideal way to generate a new lead without having to worry about spending money on pay-per-click management.

9. Social Media Links

Be sure to have social media accounts for your tree maintenance business. Add links to these pages on your website.

The benefits of having social media accounts are double-sided. Customers can come to your tree service website from social media or they can go to your social media platform from the website.

If both your social media account and website are optimized for conversion, then you should be able to increase your reach and generate more customers. Remember that in the United States, almost everyone has at least one social media account.

Facebook is a more common & usable social media platform. LinkedIn, on the other hand, is ideal for businesses. On Instagram, you can always use images of the results you have generated for other clients.

10. Take Advantage of a Chatbot

The term “chatbot” refers to a program (artificial intelligence) that generates human-like conversation.  You can use two types of chatbots—voice and text.

A chatbot helps your company answer company-related questions easily. This improves the experience of the website visitor, which increases the chances of him/her turning into a paying customer.

The chatbot only requires you to input some upfront work during the setup process. Once you input the right questions on the chatbot and include the right answers, your work is done. Now, you can relax knowing your customers are getting all the help they need when deciding on which company to hire for a tree maintenance procedure.


Creating an eye-catching tree service website can be equated to building an aesthetically appealing outdoor appearance. A lawn care website needs expertise and skills to properly manage the user experience, appearance, accessibility on different devices, and more. A well-designed website reflects your expertise in improving landscape appearance with tree maintenance services.

This detailed guide takes a look at 10 things you can do to make your tree service website stand out. Do not just read these tips, be sure to work with a team of professionals—such as the ones at Home Service Direct—to turn your tree service website into a money-making machine.

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Let’s start hitting your business goals. Contact us today to speak with one of our digital marketing experts.