Every home service business spends some money on marketing and advertising. When done right, advertising puts your business in front of homeowners who might be interested in home services.
Google is a great platform for tree service marketing. The platform has a free side that allows you to take advantage of tree service SEO and Local SEO. Search Engine Optimization (SEO), however, takes too much time before you can start seeing any real results. If you would like immediate results, Google advertising may be an ideal solution.
Google Ads, however, cost money. And if you are focused on getting maximum results from your paid marketing efforts, you may want to know the benefits you will get by spending money on the Google Ad platform. In this detailed guide, we will look at the benefits of advertising on Google.
Google Ads, What is It?
Previously known as Google AdWords, Google Ads is a pay-per-click model that puts your website in front of people using your target keywords to perform a search on Google. In the tree service industry, some of the keywords you can use with your Google Ads to enjoy maximum results include:
- Tree service
- Tree removal
- Tree pruning
- Tree trimming
- Stump removal
When Google users search these keywords on Google, your ad appears in front of the organic results. When using this tree service pay-per-click marketing model, you pay for every click on your ad. While it is possible to get clicks that do not result in tree service leads, using highly targeted keywords guarantees a higher number of exclusive—not shared—leads.
Google Ads allows you to set your monthly budget for your campaign. Google then follows this budget automatically. What’s more, Google ads allow you to choose your target location, target audience, and much more.
How Does Google Advertising Work?
While it is not uncommon for home service providers to compare PPC and SEO, PPC makes the process of generating online leads much easier. When you decide to get started with Google advertising, the first thing Google wants to know is what you want to get from your ads:
- Do you want to increase calls to your home service business?
- Is your goal to direct more people to your company website?
- Are you planning to get more people to visit your physical offices?
After helping Google understand your goals, you will then get an opportunity to choose the local audience you want the Google Ad to be displayed.
Next, you will go ahead and use images or 3 short sentences to let Google know what makes your business stand out—Google will use this data to create the copy for your ad. Finally, you will set your Google Advertising budget—Google will use this budget to predict the success of your Google Ad campaigns. Once you have done all of this, you can then let Google launch your ad.
Your selected audience should see your ad ranking high in the search results. As more people click on the ad, your company will gain more leads.
Popular Types of Google Ads
Google offers advertisers three main types of Per Pay Click (PPC) ads. If you are familiar with the best pay-per-click tricks, generating leads should be easy for you. If you know how to close tree service leads, turning these leads into paying customers shouldn’t be complicated. Below, we will take a look at the three Google Ads you can take advantage of:
- Search Ads. These ads are presented before organic search results on the Search Engine Results Page (SERP). They have the ‘AD’ icon on them.
- Display Ads: These are displayed on different websites. They appear in the form of banners, rectangle ads, and overlays.
- Video Ads: The most common location for these ads is YouTube. These ads will appear in videos related to the services your company offers.
6 Benefits of Advertising on Google
1. Reach Your Target Audience
The top search engine, Google gets an estimated 5.6 billion searches per day. While not all of these searchers will be your target audience, you can bet that a good portion of these people may be looking for tree services.
When leveraging the right keywords in your Google Ads, it should be easy for your tree care business to bring in a hefty chunk of relevant traffic. If your website is optimized for conversion, turning this audience into paying customers should be easy.
2. Increased Brand Awareness
Using Google Ads to put your company’s name out there does not just create opportunities for your business to bring in customers—it also helps you with brand awareness. Advertising with Google puts your brand name in front of people interested in what your business s offers.
Even if the viewer does not click on the website link, simply seeing the business name in correlation to the respective term he/she used for the business to pop up gives your brand more psychological strength.
3. Website Visitor Retargeting
Google tracks people who have visited your website in the past. If these people left the website without performing an action you would have wanted them to perform, then you can take advantage of Google retargeting ads to bring them back to your website.
A visitor who had shown interest in your website will see your Google Ads on other websites he visits. This will make him come back to your website and take the required action.
4. Google Advertising Yields High Returns
Unlike other forms of online marketing and advertising, one of the benefits of using Google for advertising is high returns. However, the caveat here is that you need to understand good Pay Per Click management—that is, you need to know how to organize your campaigns properly.
Effective keyword targeting means the difference between outranking other tree service providers competing for the same keywords. When you outrank the competitors, generating more relevant and qualified leads becomes easier.
5. Flexible Budgets
Google’s advertising platform carries tools that are so sophisticated that users enjoy unparalleled flexibility. Google is rated one of the best marketing options for tree care companies because it allows users to start, stop, pause, and adjust ads when it is convenient for them.
Advertisers are allowed to alter their budgets and continually sharpen their keywords until they find a precise space for their tree care business within Google’s advertising network.
6. Actionable Insights
Google gives advertisers access to actionable insights. Conversion tracking and optimization, when combined with real-time metrics are game-changing marketing insights in their own right.
When you pair these insights with your understanding of your business’s overarching strategy and the end goals, you can easily use the insights to tailor your campaign to deliver maximum results.