Stop racing 4 other contractors to call the same Angi lead. We send you gutter calls that are yours alone: repair, seamless install, full replacement, and the high-ticket gutter guards. You get 30+ in 30 days or we work for free.
142 gutter jobs booked. $426K in revenue. Every lead yours alone, no sharing with 4 other gutter companies.
| Source | CPL | Leads | Booked | |
|---|---|---|---|---|
| G | Google Ads | $32 | 58 | 41 |
| f | Facebook & Instagram | $22 | 52 | 33 |
| ✓ | Local Service Ads | $35 | 40 | 28 |
| M | Google SEO | $0 | 30 | 21 |
| ▶ | YouTube Ads | $26 | 22 | 13 |
| ✉ | Direct Mail | $40 | 13 | 6 |
Stop competing with 4 other contractors for the same cheap lead. Every gutter lead we deliver goes to you alone, no bidding wars, no racing to call first. Higher close rates, bigger jobs, real revenue on your calendar.
That $4K gutter guard job? Came from a $32 Google click. Every call, text, and form fill tracked to the exact ad, campaign, and keyword that produced it. You will finally know which dollar is paying for itself, and which to cut.
No "90-day strategy phase." We launch your gutter campaigns inside your first week. First calls start hitting your phone in 14-21 days, while most agencies are still sending kickoff decks.
You don't want to learn marketing. You want a steady source of gutter jobs. We hand you exclusive gutter leads for repair, seamless install, full replacement, and the high-ticket gutter guards, sent to you by call, text, and email the second they come in. Never resold to another company. Since 2018 we've done exactly that for 100+ gutter contractors.
100+ gutter contractors running repair, seamless installs, full replacements, and gutter guards. We know a clogged-gutter call closes same-week, and a guard job is a sit-down sale. A generic agency treating you like another contractor does not.
Most clients see their first exclusive leads within 48-72 hours. We turn on the channels homeowners actually use to find a gutter company, not 30 days from now like the last agency that made you wait.
Month-to-month agreements. No long-term contracts. We earn your business every single month with real gutter jobs you can count on the calendar.
Google Ads, Facebook, LSA, SEO, YouTube, Direct Mail. When a storm-driven repair spike fades, gutter guard and install jobs keep coming. One slow channel never empties your calendar.
Angi and Thumbtack sell the same gutter lead to 4-5 contractors, so you're bidding against yourself before you even call. Ours go to your business and nobody else, by call, text, or email in real time.
Cancel anytime. We don't lock you in because we don't need to. When your crews are booked weeks out on gutter guard and seamless install jobs, you're not going anywhere.
Leaning on one lead source is how gutter companies get burned when Google has a slow week. We run six channels at once. Each one reaches a different gutter buyer, from the homeowner with water pouring behind the gutter tonight to the one tired of climbing the ladder twice a year who's ready for guards. When one slows, the others keep your phone ringing.
Catch homeowners the second they search "gutter replacement near me" or "seamless gutter installation" in your town. Your ad sits above the organic results, above LeafFilter and the other national guys, right when someone's gutters are overflowing and they want it handled this week. The highest-intent leads there are.
Reach homeowners before they ever start shopping. Before-and-after photos of a clogged gutter replaced with fresh seamless gutter, plus a monthly-payment offer on gutter guards, stop the scroll. Gutter guards are visual and financeable, so this is where your high-ticket $1,500 to $6,000 leaf-protection jobs get born.
Show up at Google's #1 spot for "gutter installation near me" with the verified green checkmark next to your name. You only pay per call, the calls are exclusive to you, and that badge makes a homeowner pick you over the contractor with no reviews. Gutter is hyper-local "near me" intent, so this channel hits hard.
Rank your Google Business Profile and website for "gutter installation [city]" so you pull gutter installation leads month after month with no ad cost. Reviews, photos of finished seamless jobs, and local content put you in the map pack, where gutter is decided. The map pack is the whole ballgame for "near me" gutter searches.
Right after you finish a seamless gutter or guard job, we mail the whole street: a sharp before-and-after, the "before the leaves drop" angle, and a financing offer. Knocking the neighborhood around a job still converts in this trade, and most of those owners aren't searching online yet.
Run your install and gutter guard demo videos in front of homeowners watching home-improvement content. Target by home value and retarget anyone who already visited your site. This is how you become the name a homeowner remembers the day their gutters overflow in the next storm.
Here's exactly how each channel works, what you get, and why it pulls gutter jobs, from same-week repairs to financed gutter guard sales:
Don't take our word for it. These gutter contractors tried Facebook ads, hired agencies, and used Angi's before finding us.
"I tried Angi Leads and Thumbtack, just wasted money racing 4 other guys to call the same homeowner. Then I closed a $6,200 gutter guard job off one exclusive lead from Home Service Direct. Most of my leads are seamless installs and guard jobs now, not $150 cleanings. These are mine alone and they keep my crew busy through fall."
"Before this we were a one-truck cleaning crew chasing $125 jobs. The exclusive leads pushed us into seamless installs and financed guard systems, so we added a second install crew and a wrap truck by fall. Home Service Direct is the best marketing decision I've made for my gutter company."
"After the first big storm we were booked out 3 weeks on overflow and repair calls, then the leaf-season guard jobs stacked on top. We're booking 10+ exclusive gutter calls a day and adding around $40K in seamless and guard work every week. Went from 2 trucks to 5 in six months."
Three ways to get more gutter jobs. Only one is built only for gutter companies, hands you exclusive leads, and guarantees the work.
Every storm and every fall leaf-drop, the repair calls and the financed gutter guard jobs go to whoever the homeowner finds first. Here's how to be the gutter company they find.
If your trucks sit idle between storms and you're still buying shared leads off Angi, it's time to talk to someone who has run gutter campaigns since 2018.
We map out where your next gutter jobs come from, the same-week repair calls that close on the phone, and the high-ticket guard and seamless-install jobs that sell at the kitchen table. A plan built for your town and your tree cover, not a cookie-cutter template.
Exclusive gutter calls start hitting your phone in 48 to 72 hours. Your crews stay booked out on repairs, seamless installs, and financed guard jobs, and you become the gutter company homeowners in your area call first.
Depends on the channel:
These are significantly higher quality than Angi's, and every lead is exclusive, whether it's a quick gutter repair call or a high-ticket gutter installation lead, never shared with 3-5 competitors.
Angi sends the same gutter lead to 3-5 contractors. You're racing to call first and competing on price. Our leads go exclusively to your company, no one else gets them. Plus we run 6 different channels, not just one platform. And we guarantee 30+ booked estimates in 30 days or we work for free. Angi doesn't guarantee anything.
Most clients get their first gutter lead within 48-72 hours. We launch campaigns immediately, not in 30 days like most agencies. Your last agency probably made you wait months to see any results.
A homeowner, not a renter, in your service area with a real job: overflowing or clogged gutters, water pouring behind the gutter, rotting fascia or soffit, sagging sections after a storm, or someone tired of the ladder who's ready to price gutter guards. We can target the work you want, low-ticket gutter repair leads that close over the phone same-week, or the high-value seamless install and financed gutter guard jobs. You tell us which mix you want on the calendar.
99% of the time, it wasn't the platform, it was the setup. A generic agency doesn't know a clogged-gutter call closes same-week while a gutter guard job is a sit-down sale. So they run broad targeting and waste your budget on junk clicks. We've run gutter campaigns since 2018 and know exactly which keywords, audiences, and landing pages convert gutter jobs.
Then we work for free until it does. Our performance guarantee is simple: 30+ qualified appointments in 30 days, or we don't get paid. We keep working until you hit that number. No other agency offers this because they can't back it up.
Because we put our money where our mouth is. Month-to-month contracts. Performance guarantee. You own all your accounts and data. If we don't deliver, you leave, and we've made it easy to do that. The reason we can offer this is because we've generated leads for 100+ gutter companies and know exactly what works.
From 2-truck crews to multi-location operations, gutter installers across North America book more jobs with Home Service Direct.
Hop on a 15-minute strategy call. We'll show you how many repair, seamless install, full replacement, and gutter guard leads your market produces every month, and how to start landing them.
If you run gutter, this comes down to Gutter lead generation: a steady stream of gutter leads from homeowners who are ready to hire, not tire-kickers. Done right, Gutter lead gen keeps your schedule full. Done wrong, you are stuck buying the same shared leads for gutter that four other companies are already calling.
Run the math on a shared gutter lead and it stings. You buy a $20 "gutter" lead off a platform like Angi, it gets sold to four other companies, you close maybe one in ten, and your true cost per booked job is around $200, for a $1,200 install you had to underbid the whole town to win. Because gutter tickets are smaller than a roof or a remodel, that wasted cost eats your margin alive. The company across town is paying half that through exclusive leads no homeowner ever shopped around, and this guide breaks down exactly how.
Here is what the shared-lead platforms leave off the invoice. The second a homeowner with gutters overflowing down the side of the house hits submit on Angi, HomeAdvisor, or Thumbtack, every company on the list gets the same ping at the same moment. Now you are racing four other trucks to the phone and getting talked down on price before you ever pull a ladder off the rack. You win maybe one in ten, and the one you win already priced you against everybody.
So the sticker price lies to you. A $20 shared lead you close one time in ten is not a $20 lead, it is a $200 cost per booked job, and the homeowner treats you like a commodity the whole way through. On a low-ticket trade, that math is brutal. An exclusive lead costs more up front and closes far more often, because nobody else ever got that homeowner's number. You are not bidding against anyone. You are the call.
The takeaway: stop comparing leads by price. On a small-ticket trade like gutters, a cheap lead with a bad close rate is the most expensive lead you can buy.
What you pay per lead depends on where it comes from and how exclusive it is. Here is the real range across the channels we run for gutter companies:
Google Local Service Ads: $20 to $50 per call, exclusive, highest intent. Google Search Ads: $25 to $55 per lead. Facebook and Instagram: $15 to $35 per lead, and the best place to push gutter guards. Shared platforms (Angi, HomeAdvisor, Thumbtack): $15 to $35 per lead, resold to multiple companies. SEO: effectively $0 per lead after the initial work, which is why it is worth building underneath the paid channels.
But the channel matters less than the math behind it. A $45 Local Service Ads call that books a $4,000 full-home gutter-and-guard package is the best money you will spend all month. A $20 shared lead for a $150 cleaning two towns over can lose you money once you count the drive time. Cost per lead is the wrong number to chase, especially when your tickets run small.
Cost per lead is a trap metric, and on a low-ticket trade it is a dangerous one. The number that actually runs your business is cost per booked job. Take what you pay per lead and divide by your close rate, and there it is.
Say you buy ten exclusive leads at $40 each. That is $400. Close half of them and you booked five jobs at $80 of lead cost apiece. If your average gutter job nets $1,400, you just turned $400 into $7,000 of booked work. Now run that same math on shared leads closing at 8 percent and the whole thing falls apart, because your tickets are too small to absorb the waste. You cannot judge a lead source until you know your close rate and your average job value, so nail those two numbers down first.
A homeowner with water pouring over the gutters and pooling at the foundation is not comparison shopping for a week. They are working down a list, and the first company that answers live and can get out to look usually books the job. Research on online sales leads has shown for years that responding inside the first hour massively improves your odds of ever connecting, let alone closing.
That is the quiet reason exclusive beats shared. With a shared lead you are already late, because four other companies got the same ping. With an exclusive lead the homeowner found you and called you, and a phone that gets answered does the rest. A cheap lead you call back tomorrow is a job your competitor booked today.
Not every gutter lead is worth the same money. A small repair is low-ticket work, but handled right it gets your ladder on the house and your name in front of a homeowner who is about to need a lot more. The jobs that actually make your month are the seamless installs, the full gutter replacements, and above all the gutter guards and leaf protection, which run anywhere from a couple thousand on a small home to $6,000 and up on a big one.
The whole game is turning the small jobs into big ones and targeting the high-value work up front. The real margin in this trade lives in the guard upsell, so a good lead system weights you toward full-home installs and guard buyers instead of paying the same lead cost for an endless run of $150 repairs. The small repairs get your foot in the door. The guards and installs pay for the truck.
Work backward from your crews, not forward from a lead count. Because gutter jobs are smaller and faster than most trades, a single crew can knock out a lot of stops in a day, but only if those stops are close together. If one crew can run roughly 6 to 10 jobs a day and you close about half your exclusive leads, you need a steady, dense flow of nearby leads to keep them moving without burning the day in the truck. Buy more than you can service and you waste leads you already paid for. Buy them scattered across forty miles and your drive time eats the profit on a small ticket. Match lead volume to crew capacity, keep the jobs tight geographically, then scale up when you add a crew.
Not every call is a real job, and you can usually tell early. A qualified gutter lead is a homeowner or property manager with a specific problem, a property they actually own, and a reason it needs handling soon: gutters overflowing or pulling off the fascia, a leaf-clog backing water onto the roof, storm-torn gutters hanging loose, or an install on a new build. Those book. The tire-kicker is the renter pricing a job that is not theirs to approve, or the bargain hunter calling all six numbers to shave $40 off a cleaning.
The whole point of a real lead system is biasing your spend toward the first kind, and ideally toward the homeowners ready to talk guards and full installs, not just the cheapest possible cleaning. That means the right zip codes, the right property values, and the search terms that signal a real install or guard job, not just anyone who typed "gutters" into Google. Better targeting up front means your estimator spends the day quoting jobs that close, not chasing calls that were never going anywhere.
If a past agency or lead service left a bad taste, you are not alone, and it usually comes down to the same handful of tricks. Watch for the long contract that locks you in before you have seen a single booked job. Watch for "exclusive" leads that turn out to be resold, or month-old inquiries recycled and dressed up as fresh. And watch for the outfit that cannot show you call recordings or tell you your cost per booked job, because if they are not tracking it, they are hiding it.
The fix is simple to ask for. Demand month-to-month terms, a real exclusivity guarantee in writing, call tracking on every lead, and a straight answer on what booked last month. A company actually producing jobs has no reason to hide any of that. The ones that fight you on it are telling you something.
Answering fast is half the battle. The other half is what happens next. Plenty of gutter leads do not pick up the first time, and the companies that win are the ones that call back, text, and follow up instead of marking the lead dead after one ring. A homeowner who missed your call at 9am because they were at work will happily book at noon if you try again.
Build a simple rhythm: call the second the lead comes in, text if they do not answer, then follow up again the same day. On a small-ticket job that you batch with nearby work, that follow-up is what fills the route. It is the difference between the companies that close half their exclusive leads and the ones that close a quarter of the very same leads and blame the lead source.
Gutter demand spikes hard in the fall when the leaves drop and clog everything, and again right after any heavy storm tears gutters loose or overflows them. That is when the guard upsells and full replacements come in, and that is when homeowners are ready to spend to make the problem stop for good. The companies that clean up are the ones already sitting at the top of Google and stacked with reviews before the leaves fall and before the storm hits, not the ones scrambling to switch ads on after the fact. Keep the lead engine running through the slow stretches so your reviews, rankings, and campaigns are already warm when the season turns. The work goes to whoever the panicked homeowner finds first.
Whether you call it Gutter lead generation, exclusive gutter leads, or just leads for gutter, the goal never changes: a full schedule of booked jobs, not a phone that only rings for price-shoppers.
We have run lead generation for over 100 home service companies since 2018. Every gutter lead we send is exclusive, it rings your phone and nobody else's, and it is built around the high-ticket guard, full-home, and replacement work, not an endless run of $150 cleanings. We track every lead so you know exactly what booked, and we work month to month because we would rather earn next month than lock you in. If your trucks have open days on the schedule, that is the problem we solve.
Get My Exclusive Gutter LeadsGrab a 15-minute call and we'll show you how many exclusive leads your area produces every month. No contracts, no pressure.
Full-service marketing agency exclusively serving home service contractors. Generating 30-150+ exclusive leads per month since 2018.
