Tired of Angi selling your window lead to 4 other companies, or an agency burning your budget on renters and tire-kickers? We book exclusive in-home estimates with both decision-makers home, and we guarantee 30+ in 30 days or we work for free.
That is a real month for one window and door company on our system: 142 exclusive homeowners, a $58 cost per lead, and a crew booked out three weeks on whole-home replacements. Every one of those leads was theirs alone, never sold to 4 other companies racing them to the phone.
| Source | CPL | Leads | Booked | |
|---|---|---|---|---|
| G | Google Ads | $68 | 38 | 21 |
| f | Facebook & Instagram | $48 | 34 | 16 |
| ✓ | Local Service Ads | $72 | 26 | 14 |
| M | Google SEO | $0 | 20 | 10 |
| ▶ | YouTube Ads | $55 | 14 | 7 |
| ✉ | Direct Mail | $84 | 10 | 3 |
Stop competing with 4 other contractors for the same cheap shared lead. Every window and door homeowner we deliver goes to you alone, no bidding wars, no racing to call first. Higher close rates on the in-home estimate, bigger jobs, real revenue on your calendar.
That $18K full-house window install? Came from a $68 Google click on "replacement windows near me." Every call, text, and form fill tracked to the exact ad, campaign, and keyword that produced it. You will finally know which dollar is paying for itself, and which to cut.
No "90-day strategy phase." We launch your window and door campaigns inside your first week. Homeowners start booking in-home estimates in 14-21 days, while most agencies are still sending you kickoff decks and asking for your logo files.
Replacement windows are a $9K-$25K decision a homeowner makes once. You don't need more shared leads racing 4 other companies to the phone. You need exclusive homeowners booked as in-home estimates, with both decision-makers there. Since 2018 that is the only thing we build for window and door companies.
We run lead programs for window and door replacement contractors all day long. We know a foggy-glass or rotted-frame call is a fast close, and a "just getting a ballpark" lead needs follow-up. A generic agency treating you like another roofer does not.
Most window clients see their first exclusive leads within 48-72 hours. We launch on the channels homeowners actually use to find a window company, not in 30 days like the last agency that made you wait.
Month-to-month agreements. No long-term contracts. We earn your business every single month with booked estimates you can count on the calendar.
Google Ads, Facebook, LSA, SEO, YouTube, Direct Mail. When search slows down in deep winter, social and mail keep your estimators booked. One dead channel never empties your calendar.
Angi and Modernize sell the same window lead to 4-5 contractors, so you are bidding against yourself before you even call. Ours go to your business and nobody else.
Cancel anytime. We don't lock you in because we don't need to. When your crews are booked weeks out on whole-home window jobs, you are not going anywhere.
Relying on one lead source is how window companies get burned when Google has a slow week. We run six channels at once. Each one reaches window buyers at a different stage, from the homeowner searching tonight to the one whose builder-grade windows are about to fail. When one slows down, the others keep your estimates booked.
Catch homeowners the second they search "window replacement near me" or "replacement windows" in your town. Your ad sits above the organic results, above Renewal by Andersen and Window World, right when someone is ready for a quote today. These are the highest-intent window leads there are.
Reach homeowners in 20 to 40 year old homes before they ever start shopping. Before-and-after photos of your installs, the energy-bill savings, and a monthly-payment offer stop the scroll. Windows are visual and financeable, so this is where whole-home jobs get born.
Show up at Google's #1 spot for "window installers near me" with the verified green checkmark next to your name. You only pay per call, the calls are exclusive to you, and that badge makes a homeowner pick you over the contractor with no reviews.
Rank your Google Business Profile and website for "window and door installation [city]" so you pull free leads month after month. Reviews, photos of finished jobs, and local content put you in the map pack where the ready-to-buy searches actually land.
Hit 20 to 40 year old homes in your best ZIP codes with a 3-touch mailer: a sharp before-and-after, the energy-bill angle, and a financing offer. Builder-grade windows are failing across those neighborhoods right now, and most of those owners are not searching online yet.
Run your install videos in front of homeowners watching home-improvement and renovation content. Target by home value and retarget anyone who already visited your site. This is how you become the name a homeowner remembers the day a window finally fails.
Here's exactly how each channel works, what you get, and why it pulls window and door jobs, from a same-week foggy-glass call to a financed whole-home replacement:
Don't take our word for it. These window and door contractors tried Facebook ads, hired agencies, and bought shared leads off Angi before finding us.
"I tried Angi and Thumbtack and just wasted money racing four other guys to the same lead. Then Home Service Direct sent me a $22k whole-home window job that was mine alone. Most of their leads are real homeowners with both spouses home for the estimate, and they keep me booked even in deep winter. They're legit."
"We went from one install crew to three crews booked out three weeks in under six months. The leads are exclusive, so my closers aren't fighting over price the second they walk in the door. Best marketing decision I've made for my window company, hands down."
"Home Service Direct completely changed how we book work. We're getting 8-10 exclusive window estimates a day and adding around $60,000 in installs to the schedule every week. In six months we went from one install truck to four, and the patio-door jobs alone paid for the whole thing."
Three ways to fill your estimate calendar with whole-home window jobs. Only one is built solely for window and door companies, hands you exclusive homeowners, and guarantees the work in writing.
Every week without a system, the $9K-$25K whole-home window jobs in your area go to the company that booked the in-home estimate first. Here is how to be that company.
If your install crews aren't booked out weeks ahead with whole-home window jobs, it's time to schedule a call with a window and door lead expert who has run these campaigns since 2018.
On the call, we show you how many homeowners are pricing replacement windows in your best ZIP codes right now, and the channels we'll use to book them as in-home estimates. A real plan for your market, not a cookie-cutter template.
Exclusive homeowners start booking estimates, your closers walk into appointments with both spouses home, and your crews stay booked weeks out - so you land more whole-home replacements and become the #1 window and door company in your area.
Depends on the channel:
Whether you need replacement window leads or window installation leads, every one is exclusive to you, never shared with 3-5 competitors like Angi. And because a replacement window job runs $9K-$25K, even a $70 lead pays for itself many times over on a single close.
Angi and Modernize sell the same window lead to 3-5 contractors. You are racing to call first and bidding against yourself on price before you ever measure a window. Our leads go to your company alone. We run 6 channels, not one marketplace, and we guarantee 30+ window leads in 30 days or we work for free. Angi guarantees nothing.
Most clients get their first window lead within 48-72 hours. We launch campaigns right away, not 30 days out like most agencies. Your last agency probably made you wait months to see anything.
A homeowner, not a renter, in your service area with a real project: failed or foggy glass, drafts and high energy bills, rot, or a whole-home upgrade they are ready to price. We screen for both decision-makers and a realistic timeline so your estimators are not driving out to tire-kickers. Quality over a big number of junk leads is the whole point of going exclusive.
99% of the time it was not the platform, it was the setup. A generic agency does not know that a window buyer gets 3 quotes, needs both spouses home for the estimate, and usually finances the job. So they run broad targeting and burn your budget on renters and tire-kickers. We have run window and door campaigns since 2018 and know which keywords, audiences, and landing pages turn into booked in-home estimates.
Then we work for free until it does. The guarantee is simple: 30+ qualified window jobs in 30 days, or we do not get paid. We keep working until you hit that number. No other agency offers this because they cannot back it up.
Because we put our money where our mouth is. Month-to-month contracts. A performance guarantee. You own all your ad accounts and data. If we do not deliver, you walk, and we make that easy. We can offer this because we have generated leads for 100+ home service companies and we know exactly what gets a window company's phone ringing.
From 2-truck crews to multi-location operations - window and door contractors across North America book more jobs with Home Service Direct.
Hop on a 15-minute strategy call. We'll show you how many homeowners are pricing $9K-$25K window and door projects in your market right now, and exactly how we'll book them as exclusive in-home estimates.
If you run window and door, this comes down to Window & Door lead generation: a steady stream of window leads from homeowners who are ready to hire, not tire-kickers. Done right, Window & Door lead gen keeps your schedule full. Done wrong, you are stuck buying the same shared leads for window and door that four other companies are already calling.
Here is the math nobody puts on the invoice. You buy a cheap "replacement windows" lead off Modernize or Angi, it gets sold to four other installers, you set an in-home appointment on maybe one in twelve, and your true cost per booked job runs well past $300, on a homeowner who is now comparing your number to three other quotes before you ever knock. The company across town is paying less than half that through exclusive leads no homeowner ever shopped. The whole game is knowing that difference, and this guide breaks it down.
Here is what the shared-lead platforms leave off the bill. The second a homeowner with drafty old windows hits submit on Angi, HomeAdvisor, Thumbtack, or Modernize, every company on the list gets the same ping. Now you are racing four other reps to the phone and getting told "we're just getting prices" before you ever set foot in the house. You set an appointment maybe one in ten, and the one you do set already has your name on a price-shopping list.
So the sticker price lies to you. A $30 shared lead you close one time in twelve is not a $30 lead, it is north of $300 in lead cost per booked job, and the homeowner treats you like one of four bids the whole way through. An exclusive lead costs more up front and converts far more often, because nobody else ever got that homeowner's number. You are not the third quote. You are the call.
The takeaway: stop comparing leads by price. A cheap lead with a bad set rate is the most expensive lead you can buy.
What you pay per lead depends on where it comes from and how exclusive it is. Here is the real range across the channels we run for window and door companies:
Google Local Service Ads: $45 to $100 per lead, exclusive, highest intent. Google Search Ads: $50 to $120 per lead, since this niche is bid up hard by the big-box installers. Facebook and Instagram: $25 to $60 per lead, great for whole-home replacement demand. Shared platforms (Angi, Modernize, Thumbtack): $20 to $45 a lead but resold to several companies. SEO: effectively $0 per lead after the initial work, which is why it is worth building underneath the paid channels.
But the channel matters less than the math behind it. A $90 exclusive lead that books a $14,000 whole-home replacement is the best money you will spend all month. A $25 shared lead for a single drafty window two towns over can lose you money once you count the drive and the measure. Cost per lead is the wrong number to chase.
Cost per lead is a trap metric. The number that actually runs your business is cost per booked job. Take what you pay per lead, divide by your set rate, then by your close rate, and there it is.
Say you buy ten exclusive leads at $80 each. That is $800. Set in-home appointments on six and close three, and you booked three jobs at about $267 of lead cost apiece. If your average window and door job runs $12,000, you just turned $800 into $36,000 of booked work. Now run that same math on shared leads that set at 8 percent and the whole thing falls apart. You cannot judge a lead source until you know your set rate and your average job value, so nail those two numbers down first.
A homeowner who just filled out a window quote form is not waiting around for a week. They are working down a list, and the first company that answers live and can get a measure scheduled usually sets the appointment. Research on online sales leads has shown for years that responding in the first hour massively improves your odds of ever connecting, let alone closing.
That is the quiet reason exclusive beats shared. With a shared lead you are already late, because four other companies got the same ping. With an exclusive lead the homeowner found you and asked you to call, and a phone that gets answered does the rest. A cheap lead you call back tomorrow is an appointment your competitor sat last night.
Not every window lead is worth the same money. A single sash repair or one foggy unit is steady, low-ticket work that barely covers the trip charge. A whole-home replacement, a multi-window plus patio door package, or an energy-efficiency upgrade across the whole house is $8,000 to $25,000 and up, and those are the leads that make your month.
The whole game is targeting the high-value work, the full replacements, the older homes with original single-pane windows, the homeowners finally fixing the drafty house before winter, instead of paying the same lead cost for a one-window repair. A good lead system sends you a healthy mix and weights it toward the jobs that actually move the needle, not just whatever is cheapest to generate.
Work backward from your install crews, not forward from a lead count. If your team can measure and install a steady flow of whole-home jobs each week and you set in-home appointments on a healthy share of your exclusive leads, you only need enough quality leads to keep that pipeline full and the calendar booked out. Buy more than your measure-and-install capacity can handle and you burn leads you already paid for, leaving homeowners waiting weeks for a quote. Buy fewer and your installers sit idle. Match the lead volume to capacity first, then scale the leads up when you add a crew, not before.
Not every form fill is a real job, and you can usually tell early. A qualified window and door lead is a homeowner, not a renter, with a property they actually own, a real reason to act soon, and a budget that fits a replacement: drafty single-pane windows, fogged-up double panes, a rotting entry door, a slider that will not close, or an energy bill they are tired of paying. Those set and close. The tire-kicker is the renter who cannot approve the work, or the price-shopper calling all six companies to drive down the cost of one window before they have even decided to buy.
The whole point of a real lead system is biasing your spend toward the first kind. That means the right zip codes, the right home values and home ages, and the search terms that signal a real replacement, not just anyone who typed "window styles" into Google to browse. Better targeting up front means your rep spends the day sitting appointments that close, not chasing homeowners who were never going to buy.
If a past agency or lead service left a bad taste, you are not alone, and it usually comes down to the same handful of tricks. Watch for the long contract that locks you in before you have seen a single booked job. Watch for "exclusive" leads that turn out to be resold to the big-box installer down the road, or month-old inquiries recycled and dressed up as fresh. And watch for the outfit that cannot show you call recordings or tell you your cost per booked job, because if they are not tracking it, they are hiding it.
The fix is simple to ask for. Demand month-to-month terms, a real exclusivity guarantee in writing, call tracking on every lead, and a straight answer on what booked last month. A company actually producing jobs has no reason to hide any of that. The ones that fight you on it are telling you something.
Answering fast is half the battle. The other half is what happens next. Plenty of window leads do not pick up the first time, and the companies that win are the ones that call back, text, and follow up instead of marking the lead dead after one ring. A homeowner who missed your call at 9am because they were getting the kids out the door will happily set an appointment at noon if you try again.
Build a simple rhythm: call the second the lead comes in, text if they do not answer, then follow up again the same day, and keep nudging the ones who said "later this year." This niche has a long consideration window, so follow-up is where the real money hides. That alone separates the companies that set half their exclusive leads from the ones that set a quarter of the very same leads and blame the lead source.
Window and door demand is fairly steady, but it bumps in spring and summer and again as the cold rolls in, when homeowners finally move on the drafty windows before winter and chase the energy savings. The companies that win are the ones already sitting at the top of Google when that homeowner starts looking, not the ones scrambling to switch ads on after the season is half gone. Keep the lead engine running through the slower stretches so your reviews, rankings, and campaigns are already warm when demand picks up. The work goes to whoever the homeowner finds first.
Whether you call it Window & Door lead generation, exclusive window leads, or just leads for window and door, the goal never changes: a full schedule of booked jobs, not a phone that only rings for price-shoppers.
We have run lead generation for home service companies since 2018. Every lead we send is exclusive, it rings your phone and nobody else's, and it is built around the high-ticket whole-home replacement and door package work, not tire-kicker single-window repairs. We track every lead so you know exactly what booked, and we work month to month because we would rather earn next month than lock you in. If your installers have open days on the schedule, that is the problem we solve.
Get My Exclusive Window & Door LeadsGrab a 15-minute call and we'll show you how many homeowners are pricing window jobs in your area right now. No contracts, no pressure.
Full-service marketing agency exclusively serving home service contractors. Generating 30-150 exclusive leads per month since 2018.
