We're the marketing department for land clearing and excavation contractors. We run your ads, website, brand, reviews, and booking so you stop chasing small brush jobs and start landing multi-acre lot clearing, forestry mulching, and site prep work all year.
89 leads. 48 booked clearing jobs. $432K in booked revenue. We run the marketing, you run the crews and the machines.
| Source | CPL | Leads | Booked | |
|---|---|---|---|---|
| G | Google Ads | $74 | 24 | 14 |
| f | Facebook & Instagram | $52 | 22 | 11 |
| ✓ | Local Service Ads | $80 | 16 | 10 |
| M | Google SEO | $0 | 12 | 7 |
| ▶ | YouTube Ads | $60 | 9 | 4 |
| ✉ | Direct Mail | $92 | 6 | 2 |
Google Ads, Local Service Ads, Facebook before-and-after acreage reels, your website, reviews, and booking. One team runs all of it so you stop juggling five vendors and one part-time marketer. When Facebook has a bad week, Google and LSA keep the calendar full.
Every month your reviews stack up, your map ranking climbs, and your before-and-after library grows. Paid ads turn the phone on today, but the website and reputation we build become an asset that gets cheaper to run every single month.
Every call, text, and form tagged to the exact ad that produced it. That $15K clearing job? Came from a $74 Google click. No black box and no held-hostage accounts, you see exactly which campaign paid for which booked job.
We're a marketing agency that only works with land clearing and excavation contractors. Think of us as the marketing department you'd otherwise have to hire: ads, website, branding, reviews, and booking all handled by one team. We've helped 100+ contractors grow from 1-2 crews to 3+ crews on steady, exclusive leads.
100+ land clearing clients. We know which marketing channels book large commercial jobs vs. residential lot clearing. It's all we do.
Most clients see their first land clearing leads within 48-72 hours. We focus on channels that deliver immediate results while building long-term assets.
Month-to-month agreements. No long-term contracts. We earn your business every single month with results you can measure.
Ads, your website, branding, review generation, and booking all run by us. You skip the cost and headache of hiring marketing staff and just get the jobs.
Not shared with 5 competitors like Angi or Thumbtack. Every lead goes directly to your business and nobody else.
Cancel anytime. We don't lock you in because we don't need to. When you're getting 50-300 leads a month, you're not going anywhere.
Instead of relying on one lead source, we build a complete marketing system using 6 proven channels. Land clearing Google Ads and Local Service Ads pull the high-intent buyers shopping a real project today, while land clearing Facebook ads run your before-and-after acreage reels to landowners who don't even know they're searching yet. When one slows down, the others keep leads flowing.
Target property owners searching "land clearing near me" and "land clearing cost per acre" right when they need your services. We capture those ready-to-hire clicks and turn them into exclusive calls and form fills for your land clearing business.
Target property owners with acreage using 3-touch campaigns featuring your equipment photos, project before-and-afters, and your team. Perfect for reaching landowners planning lot clearing and site preparation in targeted zip codes.
Show up at the top of Google with the top Local Service Ads spot. Property owners call you directly, no forms, no shared leads. Perfect for urgent lot clearing and forestry mulching jobs where homeowners want to talk to someone now.
Rank in Google's Map Pack for "land clearing near me" and related searches. We optimize your Google Business Profile, generate reviews, and build citations so you dominate local search results in your service area.
Target property owners with large lots and undeveloped acreage using targeted mailers. Direct mail reaches landowners who aren't actively searching online but need clearing for new construction, agriculture, or property improvement.
Showcase your equipment and completed projects to property owners watching land clearing and construction videos. Target by property value, demographics, and retarget people who searched for land clearing services.
Here's exactly how each channel works, what you get, and why it books jobs for land clearing companies:
Don't take our word for it. These clearing and mulching contractors burned cash on shared Angi leads and DIY Facebook ads before they found us.
"I tried Angi and Thumbtack, just burned money on tire-kickers wanting a half-acre cleared for nothing. Then I booked a 22-acre site prep job through Home Service Direct worth $68K. Most leads now are real acreage projects, and my mulcher stays booked through the off-season."
"We went from one mulching head to three machines and a dozer in less than six months. The forestry mulching and lot clearing leads kept coming faster than we could bid them. Home Service Direct is the best money I've put into this company."
"We're booking 10+ clearing estimates a day, builders prepping new lots, ranchers clearing pasture, folks clearing acreage for a barn. We add around $50,000 in booked clearing work every week. In 6 months we went from 2 machines to a full fleet of skid steers and excavators."
From single-operator outfits to multi-crew operations, land clearing contractors across North America book more jobs with Home Service Direct.
Wondering how to get clearing jobs without chasing shared Angi leads? Every week without a system, the multi-acre site prep and forestry mulching jobs in your area go to whichever contractor the landowner found first. Here's how we make sure that contractor is you.
If your machines are sitting idle between jobs instead of clearing acreage, it's time to talk to someone who markets land clearing companies for a living.
On the call we show you where your next clearing jobs come from, which builders, landowners, and acreage to target, and what they're worth. You hang up with a real plan built around your machines and your market, not a cookie-cutter template.
We get your phone ringing with real acreage projects, your calendar full, and your crews booked out for weeks, so you win more of the big multi-acre clearing jobs and become the #1 land clearing company in your area.
A generic agency runs the same playbook for a dentist, a law firm, and a land clearing crew. Your business does not work that way. You are equipment heavy, so the whole game is keeping the mulcher and skid steer booked, and one multi-acre forestry mulching job or a builder site prep is worth a stack of small brush knockdowns.
We have run home service marketing since 2018, and we only do home services. So we weight your spend toward the high-value multi-acre clears and developer work, target the rural acreage where the real jobs are, and aim the whole thing at keeping that machine running instead of just turning on ads and hoping.
Almost every time, it was the setup, not the channel. The usual misses are stock photos instead of real mulcher and lot-clearing footage, targeting a tight city radius instead of the rural acreage where the land is, sending clicks to a homepage instead of a page built to make the phone ring, quitting in three weeks before the ads optimized, and no call tracking so nobody knew which ad booked the job.
Fix those and the same channels that "didn't work" start booking acreage. That is most of what we do when a land clearing company comes to us off a bad campaign.
Some of it pays off in days, the rest compounds over months, which is the whole point of running a system instead of one campaign. Local Service Ads and paid search can ring the phone within a week. Facebook usually takes a few days to settle in. SEO, reviews, and your Google Business Profile take a couple of months but then keep producing without a click charge on every call.
We start on the fast channels so you book acreage early, then build the rankings and reviews underneath so six months in, more jobs come to you without an ad behind every one. We also lean into your busy season, when the ground is dry and builders are breaking ground.
Every call and form is tracked back to the exact channel that produced it, so you can see that the five-acre clear came from a Local Service Ads call, not a guess. You get a straight weekly read on what booked, what it cost, and which areas are producing, instead of a dashboard full of impressions and "engagement" that never paid an invoice.
If a channel is not booking jobs, we move the money to one that is. That is the whole job.
For an established crew running the full system, a strong month keeps the machine booked out, with the high-value multi-acre clears and builder site prep weighted ahead of the small brush jobs, and a few standing developer relationships feeding you repeat work. Those repeat builder relationships are gold, and we build toward them on purpose. Early months are smaller while the engine and the brand work build.
We work with everyone from a single-machine operator to multi-crew outfits, and we build for steady, profitable growth, not a one-time spike of tire-kicker calls.
Don't trust us, verify us. We will hand you the numbers of current land clearing clients so you can call and ask if they got the work, how fast it came, and whether they would do it again.
We work month to month with no long lock-in, and you own your ad accounts, your Google Business Profile, and every lead and recording. If we are not producing, you can walk and keep all of it. We would rather earn next month than trap you in a contract.
Hop on a 15-minute strategy call. We'll show you how many lot clearing, forestry mulching, and site prep jobs are up for grabs in your area, and how to be the contractor who books them.
Marketing for land clearing companies is not one channel, it is all of them pulling together. Land Clearing advertising on Google, Facebook, and the map pack only pays off when it runs as one system. That is the difference between real Land Clearing marketing and a freelancer boosting a post once a month.
If your mulcher netted you a $14,000 lot-clearing job last month and you cannot say whether that owner found you on Google, a mailer, or a buddy's referral, you do not have a marketing system, you have luck. Most land clearing companies are not under-marketed. They are scattered: a boosted Facebook post here, a truck wrap, a website some agency built in 2020 and forgot, and no way to tell which dollar turned into booked acreage. This guide is about fixing that, owner to owner.
The problem is almost never that you are doing too little. It is that you are doing six things halfway instead of three things all the way. You boost a drone clip when you remember to, your Google profile has four photos from two seasons ago, the ads a generic agency set up are bidding on "land clearing" instead of "forestry mulching cost near me," and nobody picks up the phone live when a builder calls between site visits.
Then there is the tracking problem. If you do not know your cost per booked job by channel, every budget call is a guess. You keep spending on the thing that feels busy and cut the thing that was quietly booking your multi-acre work. Agencies selling you impressions and engagement love this, because those numbers always look good and never tie to a single job on your schedule. In an equipment-heavy trade, a guess is expensive: every week your skid steer sits on the trailer, you are paying for iron that booked nothing.
The takeaway: a land clearing company that runs three channels well and tracks every lead beats one running ten it cannot measure, every single time.
You do not need fifteen marketing ideas. You need the four or five that consistently put real acreage on the schedule, run properly and pointed at the right counties:
Google Local Service Ads. The blue Google Verified badge at the very top of search. Pay per lead, exclusive, and the highest-intent placement there is for "land clearing near me." This is where the owner who is ready to clear five acres looks first.
Google Search Ads. Catch the property owner actively searching "forestry mulching cost" or "lot clearing services," sent to a landing page built for clearing work, not your homepage. The money is in bidding up the high-ticket acreage searches and blocking the junk like a few backyard saplings or a single fallen limb.
Google Business Profile and the Map Pack. A huge share of local clicks land in the map results, and rural service areas are wide, so this matters more than most owners think. A complete profile with fresh before-and-after acreage photos and a steady flow of reviews ranks you there and feeds your Local Service Ads at the same time.
Facebook and Instagram. Where drone footage earns its keep. A single-pass forestry mulching clip, choked underbrush going to clean usable ground in thirty seconds, targeted at acreage owners and rural zip codes, plus retargeting the people who got a quote and stalled.
Everything else, targeted direct mail to developers, YouTube, truck wraps, road signs, is a multiplier on top of that core, not a replacement for it. Build the engine first, then add the extras.
There is no single right number, but most growing land clearing companies invest somewhere in the range of 7 to 12 percent of revenue back into marketing, weighted heavier when they are trying to fill a new machine or break into developer work. The mistake is judging that spend by its price tag instead of its return. When a single job runs roughly $1,500 to $6,000 an acre and a real clear is multiple acres, you can afford to pay real money for a lead and still come out far ahead.
The $500-a-month agency is the most expensive option on the table. They run the same templated campaign for a land clearing crew, a dentist, and a plumber, they do not know forestry mulching from a brush knockdown, and they bill you while your budget burns on clicks that never book a single acre. Cheap marketing does not save money. It quietly costs you the multi-acre jobs that went to the crew with a real system.
Likes, impressions, clicks, and reach do not keep your mulcher running. The number that actually runs a land clearing business is cost per booked job: what you spent on a channel divided by the jobs it actually booked. Track that one number per channel and the right calls get obvious. You scale what books multi-acre clears and developer site prep, and you cut what books a quarter-acre brush job three counties over that barely covers the float and the fuel.
This is also the only honest way to compare channels. A Local Service Ads call can cost more than a Facebook lead and still be far cheaper per booked job, because the intent is higher and the acreage is bigger. You cannot see that without call tracking and a number tied to every lead, which is exactly what most land clearing companies are missing.
Demand is not flat, and your marketing should not be either. The drier months and the run-up to building season are when the big clears and site-prep jobs come in, so that is when you push budget hard and make sure every call gets answered live. The slower stretches are for booking the fence-line, pasture, and right-of-way work that keeps crews busy, and for building the reviews and rankings that pay off when the busy season hits.
The companies that win do not scramble to market in a panic when the phone goes quiet. They are already at the top of Google when building season opens, because they kept the engine running through the slow months instead of shutting it off to save a few dollars.
The biggest, most repeatable land clearing work does not come from a one-time homeowner. It comes from developers, builders, and general contractors who need lots stripped and pads cut on a schedule, over and over. One developer relationship can be worth more than a year of scattered residential calls, and they do not vanish after one job the way a homeowner does.
Winning that work takes more than a cheap lead, it takes the right positioning in front of the right buyer: proof of insurance and bonding, comfort with county clearing permits and erosion-control rules, and before-and-after acreage that shows you clear on a deadline. The channels that reach those buyers, search, a strong Google presence, and targeted mail straight to builder offices, are exactly where marketing dollars earn their keep. Most land clearing companies market only to homeowners and leave the repeat money on the table.
Forestry mulching, the single-machine pass that grinds growth in place and leaves no burn piles, prices higher per acre than cut-haul-burn and is the work most operators want more of. Yet most land clearing companies market themselves as generalists and let the mulching jobs come in by accident. That is margin left on the table on purpose.
Your marketing should point at the high-margin work deliberately: the search terms a mulching buyer types, the drone before-and-after acreage shots that out-convert any written testimonial, and the positioning that tells a property owner you do the clean, modern version of clearing. When your ads and your profile lead with mulching, your lead mix shifts toward the jobs that actually pad the margin instead of the brush knockdowns that barely move the needle.
The scattered approach has a hidden tax: a web guy who does not talk to the ad guy who does not talk to whoever runs your Google profile. Leads slip through the cracks, nobody owns the result, and you are the one stitching it together from the cab of the truck between site walks. An integrated system fixes that. The ads point at landing pages built to convert acreage owners, the calls are tracked back to the channel that produced them, the reviews feed the rankings, and one team owns the cost per booked job across all of it. That is the difference between marketing that feels busy and marketing that fills the schedule.
You can buy the best ads in the county and still lose the job if they land on a slow, generic website. Most land clearing sites are brochures: a logo, a stock photo of a forest, a list of services, and a contact form buried at the bottom. A builder on a deadline or an owner staring at five wooded acres does not read a brochure. They want a phone number, proof you have cleared land like theirs, and a fast way to get a number.
A site that actually books jobs loads fast on a phone, leads with real before-and-after acreage from your own machines, puts the call button and the form where a busy owner can find them, and answers the one question on their mind: can you clear my land, and how fast. Every dollar you spend driving traffic is wasted if the page it lands on was built to look nice instead of to book the call.
Here is the trap a lot of owners do not see until they try to leave. The agency builds the Google Ads account, the Business Profile, the call tracking, and the website under their own name, so the day you stop paying, all of it walks out the door with them. You are left starting from zero, and they know it, which is why they stop having to earn your business. Insist on owning everything from day one: your ad accounts, your Google profile, your website, your phone numbers, and your data. A marketing partner confident in their work has no problem with that, because they keep you by booking acreage, not by holding your assets hostage.
Whether you call it Land Clearing marketing, digital marketing for land clearing, or just marketing for land clearing that books jobs, the scoreboard never changes: a full schedule, not vanity metrics. A Land Clearing marketing company that cannot tie spend to booked work is not worth your money.
We have run marketing for home service contractors since 2018, and we only work in home services, so we are not learning your trade on your dime. We build the whole system, the ads, the landing pages, the Google profile, the reviews, and the call tracking, and we manage it to one number: booked land clearing jobs. Everything is tracked, you own your accounts, and we work month to month. If your marketing feels busy but your mulcher has open days, that is the problem we solve.
Get My Land Clearing Marketing PlanIn 15 minutes we'll show you how many lot clearing, mulching, and site prep jobs are open in your area. No contracts, no pressure.
Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.
