We get your phone ringing with repair and replacement calls that book this week, plus the $2K-$6K seamless install and leaf guard jobs that pay the bills. One team runs Google, LSA, Facebook, SEO, YouTube, and mail, so you stop juggling vendors and get back on the ladder.
215 leads. 142 booked jobs. $426K in revenue from repair calls and financed seamless and leaf guard installs, with every call traced back to the ad that made it ring.
| Source | CPL | Leads | Booked | |
|---|---|---|---|---|
| G | Google Ads | $32 | 58 | 41 |
| f | Facebook & Instagram | $22 | 52 | 33 |
| ✓ | Local Service Ads | $35 | 40 | 28 |
| M | Google SEO | $0 | 30 | 21 |
| ▶ | YouTube Ads | $26 | 22 | 13 |
| ✉ | Direct Mail | $40 | 13 | 6 |
Google Ads, Local Service Ads, Facebook, SEO, YouTube, direct mail, your website, your reviews. We run all of it for you, all year, instead of you stitching together five vendors who never talk to each other. One team building your name in your market.
Paid ads turn on fast, but your reviews, your map pack ranking, and your brand keep growing the whole time we work together. A homeowner who saw your clog-cleanout video in spring calls you in the fall when the leaves drop. Six months in, more of your jobs come in without you paying per click.
Your ad accounts, your website, your Google profile, your reviews. They stay in your name, and you see exactly which channel produced each call. That $4K seamless gutter job came from a $32 Google click. No black box, and nothing held hostage if you ever leave.
Gutter work is two jobs in one: the quick repair and replacement calls that book over the phone, and the bigger seamless gutter and leaf guard jobs that pay the bills. Winning both takes more than one set of ads. Since 2018 we have run every channel for 100+ gutter companies, so you can stop piecing your marketing together and get back on the ladder.
100+ gutter clients, and that is all we do. We know a clogged-gutter or water-behind-the-fascia homeowner is ready to book this week, while a leaf guard buyer needs a demo and a financing offer. A generic agency that treats you like a dentist does not.
Google Ads, LSA, Facebook, SEO, YouTube, direct mail, your website and your reviews, all run by one team that talks to each other. No more juggling a web guy, an ad guy, and a mail vendor who each blame the other two when the calls slow down.
Paid ads turn the phone on fast, but we are also building your reviews, your map pack ranking, and your brand the whole time. Six months in, more of your gutter guard and seamless jobs come from homeowners who already knew your name, not from a click you paid for that day.
LeafFilter, Leaf Home, LeafGuard and Gutter Helmet outspend you on search every day. We cannot outbid a $100M ad budget, so we make you win on Local Service Ads, fast follow-up, real reviews, and financing offers that turn a local installer into the obvious local choice.
Your ad accounts, your website, your Google profile, your reviews, all stay in your name. You see exactly which channel produced each estimate and what it cost. If you ever leave, you keep everything you built. Nothing held hostage.
Month to month, cancel anytime. We don't lock you in because we don't need to. When your name is the first one homeowners call in your town and your crews are booked weeks out, you are not going anywhere.
A clogged gutter is an urgent call this week. A leaf guard job is a financed decision that takes a demo first. We run all six of these channels together so your company shows up the second someone searches a storm-damaged gutter tonight and stays in front of the homeowner tired of climbing the ladder twice a year.
We put your company at the top the second a homeowner searches "gutter repair near me" or "seamless gutter installation [city]." These are people with overflowing gutters or rotting fascia ready to book today, and we build the landing page and call tracking so you know every estimate that came from it.
Before-and-after clog photos and a "stop climbing the ladder twice a year" offer stop the scroll in your best neighborhoods. This is where leaf guard demos and seamless gutter jobs get sold, with a monthly-payment offer doing the heavy lifting since most guard work gets financed.
We get your company the top Google Local Service Ads spot for "gutter installation near me." That green checkmark next to your name is why a homeowner picks you over LeafFilter's glossy ad, and you only pay when the phone actually rings.
Gutter is hyper-local "near me" intent, so the map pack decides who gets the call. We rank your Google profile and website for "gutter installation [city]" with reviews, finished-job photos, and local content, so you pull estimates month after month without paying per click.
After we finish a job, we mail the whole street a sharp before-and-after with a "beat the leaves before winter" offer. Most of those neighbors have the same sagging gutters and are not searching online yet, so mail gets your name in their kitchen first.
We run your install and clog-cleanout videos in front of homeowners watching home-improvement content, targeted by home value and retargeted to anyone who visited your site. This is how you become the name they remember the day a gutter pulls off the fascia in a storm.
Here is exactly how each channel pulls in your repair calls, seamless installs, and financed leaf guard jobs, and makes your gutter company the name homeowners call before they call LeafFilter.
Don't take our word for it. These gutter contractors tried Facebook ads, hired agencies, and bought shared Angi leads before finding us.
"I tried Angi Leads and Thumbtack, just wasted money on shared calls. Then I landed a full-home leaf guard job over $9k through Home Service Direct. Most jobs are $2k+, and they keep my crew busy even in the slow stretch between seasons. They're legit, and I stand by them."
"In less than six months we added two install crews and a second seamless gutter machine to keep up with the guard demos coming in, and we're already planning our third truck for spring. Home Service Direct is the best marketing decision I've made for my company."
"Home Service Direct completely transformed our business. We're getting 10+ gutter leads daily and booking $50,000 worth of repair, seamless, and guard jobs every week. In just 6 months, we've grown from a 2-truck operation to 5 trucks."
From 2-truck crews to multi-location operations, gutter installers across North America book more jobs with Home Service Direct.
Every storm and every leaf drop sends homeowners searching, and the seamless and guard jobs go to the gutter company that answered first. Here's how to be that company.
If your schedule goes quiet between the spring and fall rushes, or your leaf guard demos dried up, book a 15-minute call with a gutter company marketing expert who only works with gutter companies.
We map out where your next repair calls and financed guard jobs come from, which zip codes have the older homes and heavy leaf cover, and how we'll beat LeafFilter in your market. A plan built for your area, not a cookie-cutter template.
We turn the channels on, your phone rings with ready-to-book repair calls and demo-ready guard buyers, and your crews stay booked weeks out, so you become the #1 gutter company in your area.
A generic agency runs the same playbook for a dentist, a law firm, and a gutter company. Gutter work does not behave that way. Demand jumps in the fall when leaves clog everything and again right after a storm tears gutters off the house, the tickets are smaller than most trades so cost per booked job matters, and a seamless install or a leaf-protection job is worth several times a basic cleaning.
We have run home service marketing since 2018, so we build around fall and storm spikes, push the high-value seamless and guard work, and route calls toward jobs that are close together so smaller tickets still pay.
Almost every time, it was the setup, not the channel. The usual misses are stock photos instead of real before-and-after gutter shots, targeting everyone in the metro instead of the homeowners and neighborhoods that actually buy, sending clicks to a homepage instead of a page built to make the phone ring, quitting in three weeks before the ads optimized, and no call tracking so nobody knew which ad booked the job.
Fix those and the same channels that "didn't work" start booking repairs, seamless installs, and guard jobs. That is most of what we do when a gutter company comes to us off a bad campaign.
Some of it pays off in days, the rest compounds over months, which is the whole point of running a system instead of one campaign. Local Service Ads and paid search can ring the phone within a week. Facebook usually takes a few days to settle in. SEO, reviews, and your Google Business Profile take a couple of months but then keep producing without a click charge on every call.
We start on the fast channels so you book work early, then build the rankings and reviews underneath so six months in, more jobs come to you without an ad behind every one.
Every call and form is tracked back to the exact channel that produced it, so you can see that the $2,400 seamless install came from a $40 Local Service Ads call, not a guess. Because gutter tickets run smaller, cost per booked job is the number we watch, and you get a straight weekly read on what booked, what it cost, and which zip codes are producing.
If a channel is not booking jobs, we move the money to one that is. That is the whole job.
For an established crew running the full system, a strong month is a booked-out schedule weighted toward the work that pays. Plenty of cleanings come in, especially through the fall, but the real wins are the ones that turn into a seamless replacement or a leaf-protection job, since gutter guards run a few thousand dollars and earn it back for the homeowner for years. A chunk of those calls come from people who already knew your name.
Early months are smaller while the engine and the brand work build. We work with everyone from a single-truck operation to multi-crew companies, and we build for steady, profitable growth, not a one-time spike of tire-kicker calls.
Don't trust us, verify us. We will hand you the numbers of current gutter clients so you can call and ask if they got the work, how fast it came, and whether they would do it again.
We work month to month with no long lock-in, and you own your ad accounts, your Google Business Profile, and every lead and recording. If we are not producing, you can walk and keep all of it. We would rather earn next month than trap you in a contract.
Hop on a 15-minute strategy call. We'll show you how many repair calls and financed seamless and leaf guard jobs are up for grabs in your market, and how to start landing them.
Marketing for gutter companies is not one channel, it is all of them pulling together. Gutter advertising on Google, Facebook, and the map pack only pays off when it runs as one system. That is the difference between real Gutter marketing and a freelancer boosting a post once a month.
If you cannot name the channel that booked your last five gutter installs, you do not have a marketing system, you have a pile of receipts. Most gutter companies are not under-marketed. They are scattered: a little Facebook here, a yard sign there, a website some agency built and forgot, and no way to tell which dollar turned into a full-home guard package. On a trade where the tickets are small and the margin lives in the upsell, that blindness costs you real money. This guide is about fixing it, owner to owner.
The problem is almost never that you are doing too little. It is that you are doing six things halfway instead of three things all the way. You boost a post when you remember to, your Google profile has four photos from 2021, the ads a generic agency set up are bidding on "gutters" instead of "gutter guards near me," and nobody is answering the phone on the first ring when the leaves drop.
Then there is the tracking problem. If you do not know your cost per booked job by channel, every budget decision is a guess, and on small tickets a guess is expensive. You keep spending on the thing that feels busy and cut the thing that was quietly booking your highest-ticket guard and replacement work. The agencies selling you "impressions" and "engagement" love this, because those numbers always look good and never tie to a single job on your schedule.
The takeaway: a gutter company that does three channels well and tracks every lead beats one running ten channels it cannot measure, every single time.
You do not need fifteen marketing ideas. You need the four or five that consistently put installs and guard packages on the schedule, run properly and pointed at the right zip codes:
Google Local Service Ads. The blue Google Verified badge at the very top of search. Pay per lead, exclusive, and the highest-intent placement there is for "gutter installation near me" and "gutter repair." This is where the homeowner with overflowing gutters goes first.
Google Search Ads. Capture homeowners actively searching for seamless gutters, replacements, and guards, sent to a landing page built for gutter work, not your homepage. The money is in bidding up the high-ticket searches like "gutter guards cost" and "leaf guard near me" and blocking the junk like "diy gutter cleaning."
Google Business Profile and the Map Pack. A huge share of local clicks land in the map results. A complete profile with fresh before-and-after photos and a steady flow of reviews ranks you there and feeds your Local Service Ads at the same time.
Facebook and Instagram. Where you create demand and sell guards before the leaves fall. Real install and before-and-after footage targeted at homeowners with mature trees over the roof, plus retargeting the people who got a cleaning quote and are ripe for the guard upsell.
Everything else, direct mail, vehicle wraps, yard signs, door hangers, is a multiplier on top of that core, not a replacement for it. Build the engine first, then add the extras.
There is no single right number, but most growing gutter companies invest somewhere in the range of 7 to 12 percent of revenue back into marketing, weighted heavier when they are trying to grow or fill a new crew. On a low-ticket, high-volume trade the discipline matters even more, because every dollar has to come back fast. The mistake is judging that spend by its price tag instead of its return.
The $500-a-month agency is the most expensive option on the table. They run the same templated campaign for a gutter company, a dentist, and a plumber, they do not know a seamless install from a leaf guard, and they bill you while your budget burns on clicks that never book. Cheap marketing does not save money. It quietly costs you the guard packages and full-home installs that went to the company with a real system.
Likes, impressions, clicks, and "reach" do not pay your crew. The number that actually runs a gutter business is cost per booked job: what you spent on a channel divided by the jobs it actually booked. Track that one number per channel and the right decisions get obvious. You scale what books $4,000 guard packages and cut what books $150 cleanings two towns over that barely cover the gas.
This is also the only honest way to compare channels. A Local Service Ads call can cost more than a Facebook lead and still be cheaper per booked job, because the intent is higher. You cannot see that without call tracking and a number tied to every lead, which is exactly what most gutter companies are missing.
Here is the lever most gutter marketing ignores. A cleaning gets your ladder on the house and your name in front of a homeowner who is staring at the exact problem guards solve. The companies that win do not treat that cleaning as a one-off forty-dollar profit. They treat it as the front door to the guard upsell, the full replacement, and the maintenance plan.
Good marketing sets that up before the truck ever rolls. The ads and the follow-up are built to move a homeowner from "clean my gutters" to "stop me from ever climbing up there again," and the technician shows up ready to quote guards on the spot. Marketing that only chases cleanings leaves the real money on the roof. Marketing built around the upsell is what makes a small-ticket trade genuinely profitable.
Gutter demand is not flat, and your marketing should not be either. Fall is the big one, when leaves clog everything and homeowners finally decide they are done climbing the ladder, and that is prime guard-selling season. Storms drive reliable spikes too, when overflowing or torn-down gutters send homeowners looking right now. So that is when you push budget hard and make sure every call gets answered live. The slow stretches are for booking the scheduled cleanings and small repairs that keep crews busy, and for building the reviews and rankings that pay off when the leaves fall.
The companies that win do not market harder in a panic after the first big storm. They are already at the top of Google and stacked with reviews when it hits, because they kept the engine running through the quiet months.
The scattered approach has a hidden tax: a web guy who does not talk to the ad guy who does not talk to whoever runs your Google profile. Leads slip through the cracks, nobody owns the result, and you are the one stitching it together between jobs.
An integrated system fixes that. The ads point at landing pages built to convert, the calls are tracked back to the channel that produced them, the reviews feed the rankings, and one team owns the cost per booked job across all of it. That is the difference between marketing that feels busy and marketing that fills the schedule with guard jobs.
You can buy the best ads in town and still lose the job if they land on a slow, generic website. Most gutter company sites are brochures: a logo, a stock photo, a list of services, and a contact form buried at the bottom. A homeowner watching water pour over the gutters does not read a brochure. They want a phone number, proof you do the work, and a fast way to get a quote.
A site that actually books jobs loads fast on a phone, leads with real before-and-after photos of your installs and guard work, puts the call button and the form where a stressed homeowner can find them, and answers the one question on their mind: can you fix this, and how fast. Every dollar you spend driving traffic is wasted if the page it lands on was built to look nice instead of to book the call.
When a homeowner gets three quotes, the star rating and the review count usually decide who they trust before they ever talk price. Reviews are not a vanity metric, they are the single biggest driver of where you show up in the Map Pack and the Local Service Ads lineup, and they do the convincing for you on every ad you run. A 4.9 with 200 reviews beats a 4.7 with 30 nearly every time, and on a guard package worth thousands, that trust is what closes it.
That makes review generation a marketing channel, not an afterthought. The companies that win build a simple system to ask every happy customer at the right moment and respond to every review fast. It compounds: more reviews lift your rankings, which bring more calls, which bring more reviews. Most gutter companies leave this entirely to chance.
Here is the trap a lot of owners do not see until they try to leave. The agency builds the Google Ads account, the Business Profile, the call tracking, and the website under their own name, so the day you stop paying, all of it walks out the door with them. You are left starting from zero, and they know it, which is why they do not have to keep earning your business.
Insist on owning everything from day one: your ad accounts, your Google profile, your website, your phone numbers, and your data. A marketing partner confident in their work has no problem with that, because they keep you by booking jobs, not by holding your assets hostage. If an agency will not put your name on your own accounts, that tells you exactly how the relationship is going to go.
Whether you call it Gutter marketing, digital marketing for gutter, or just marketing for gutter that books jobs, the scoreboard never changes: a full schedule, not vanity metrics. A Gutter marketing company that cannot tie spend to booked work is not worth your money.
We have run marketing for over 100 home service companies since 2018, and over $5M in managed ad spend. We build the whole system, the ads, the landing pages, the Google profile, the reviews, and the call tracking, and we manage it to one number: booked gutter jobs, weighted toward the guard and full-home work where your margin really lives. Everything is tracked, you own your accounts, and we work month to month. If your marketing feels busy but your schedule has open days, that is the problem we solve.
Get My Gutter Marketing PlanGrab a 15-minute call and we'll show you the repair calls and financed guard jobs up for grabs in your market. No contracts, no pressure.
Full-service marketing agency exclusively serving home service contractors. Generating 50-200+ exclusive leads per month since 2018.
