The home services industry has experienced significant growth, reaching a new high of $657 billion in 2022. As a home service business owner, it’s crucial to tap into this market. Generating home service leads can be challenging, but with the right lead generation strategy and marketing efforts, you can attract high-quality exclusive leads without breaking the bank.
Just like tree service marketing, you have to be creative to come up with ways that generate the highest number of home service leads without forcing you to pull all your money out of the bank account.
While most companies nowadays will gravitate toward pay-per-click advertising and local Search Engine Optimization (SEO), other options can generate results at an affordable price. In this article, we will discuss six effective tactics for generating qualified leads for your home services business.
6 Home Service Lead Generation Tactics That Work
1. Take Advantage of Business Cards for Home Service Leads
Business cards are an affordable and efficient way to generate home service leads for home service companies. High-quality, well-designed business cards can create a professional image for your home services business and spread brand awareness. An easy way to make business cards work for you is to have a special offer for anyone who uses one.
For example, your home service company can offer a discount to those who use the number on your business card to request a service. Distribute these cards to potential clients and partners, and watch your marketing efforts pay off. With access to call tracking & recording, knowing where your calls are coming from—so you can reward callers holding your business card—should be easy for you.
Business cards also carry other benefits, including:
- High-quality, well-made business cards present a professional image for your home service business.
- Business cards are highly affordable. This means that you can print hundreds at a very reasonable cost.
- You can use business cards in a wide variety of ways. For example, you can leave a pack in a high-traffic zone, give them to your family & friends, etc. All this will create brand awareness for your home service business and go as far as generating calls when the business cards end up in the hands of a property owner looking for a quick solution.
If you design a business card worth going into someone’s wallet, generating home service leads should be possible for your company.
2. Use Facebook for Effective Lead Generation Services
According to a research study conducted in 2021, 88% of the United States population reports owning a smartphone. This suggests that they can access the internet.
Even more important, the research study analyzed how Americans use social media. In 2021, 82% of Americans used social media.
Americans over 30 and under 64 gravitate towards Facebook, according to research conducted in 2021. This age group is more likely to own a home and would ideally require home services.
Facebook is an excellent platform for lead generation for home service providers. Create a professional Facebook Business Page and engage with your target audience. Share valuable content and promote your home services occasionally. This will boost your credibility and brand awareness, ultimately generating exclusive leads for your home services business.
Engaging with your target audience on Facebook carries several benefits:
- It improves your credibility
- It boosts your brand awareness
Both benefits can ultimately influence the decision of property owners who may consider your company the first option when they need help with specific home services.
To use Facebook for home service lead generation, start by creating a professional Facebook Business Page. Ensure it has:
- Profile picture
- Contact details
- Business name
- Call to action telling them what to do when they need your services
After creating your Facebook Business Page, focus on generating high-quality, beneficial, and shareable content. Ensure the content showcases your personality, shares your company’s stories, and occasionally promotes your home services.
3. Use Instagram Locally to Generate High-Quality Home Service Leads
We’ve talked about Facebook as one of the best lead generation tactics. However, we cannot ignore Facebook’s other social platform—Instagram.
Instagram is another great platform for lead generation in the home services industry. Showcase your work through engaging before-and-after photos and use local hashtags to reach potential clients in your area. Consistent posting and strategic use of location features will help you generate high-quality exclusive leads for your home services business.
As a home improvement business, showing off your work is extremely important—it works wonders when generating new leads. There is no better place to show off your work than Instagram.
Even better, Instagram is still in its very early stages. This means that you will be able to reach an ideal audience and enjoy a higher engagement rate on your business posts without having to spend money on ads.
To make Instagram generate desirable results for your home service business, you won’t need millions of followers or even post dozens of pictures daily. All you need to do is be consistent in your posting and take advantage of the Instagram location feature.
You will need to follow three simple steps:
Step #1: Ensure your profile is public
Step #2: Share an engaging photo of before & after shots in your story or grid.
Step #3: Before hitting the publish button, use a hashtag that represents the city your company operates in. You can also tag your location.
Following these steps should quickly get your post featured in the city’s location feed. Anyone viewing that Instagram location—something that many people do to figure out what’s happening in the neighborhood—will see your post.
When your Business’s Instagram page appears on your city’s location feed frequently, becoming the go-to home care provider becomes easier. This is simply because the people in your location will be getting constant reminders of your business.
4. Leverage Customer Testimonials for High-Quality Leads
Use Yelp, Facebook page, or Google My Business testimonials to generate home service leads. If you know how to use home service reviews to bring in new customers, the testimonials can efficiently act as your salespeople.
97% of consumers use the internet when looking for local services. What’s surprising is more than 88% of consumers trust online reviews as much as personal recommendations from close friends.
Harness the power of customer testimonials to generate high-quality leads for your home services business. Encourage satisfied clients to leave reviews on Google My Business, Yelp, and your Facebook page. These reviews act as social proof and can greatly influence potential customers’ decisions, driving new lead generation for your home services companies.
If you are not putting your reviews on Google My Business or Yelp front and center, you are missing out on social proof’s power to drive new leads for your home service business.
You may need to invest some time in prompting to get your customers to leave you reviews. One of the easiest ways to generate new reviews for your home service business is to hand your new customers an iPad after a satisfactory experience and walk them through leaving you a review.
Most of these customers will be happy to write a review for you if you have delivered your business promise. If carrying an iPad does not work for you, offering a small discount or gift card can easily make your customers want to leave a review for your business.
Do not forget to add your reviews to your custom-designed website and business page on Facebook.
5. Talk to Neighbors During Jobs for Home Service Leads
One simple but effective lead generation tactic is talking to neighbors while working on a job. Knock on a few doors in the neighborhood and offer your home services at a discounted rate. This non-aggressive sales pitch can help you generate leads and close more deals for your home services business.
You can make your pitch as simple as necessary:
“Hello, I am Jimmy from ABC Home Care, and we just finished trimming an oak tree for your next-door neighbor. Do you have any interest in tree trimming as well? We also handle tree pruning and tree removal. We have time for one more tree service job in the area, and because my team and equipment are already here, I am knocking $xx off the regular price. Any interest?”
If it is a yes, you can get the job done and boost your revenue.
If it is a no, you can ask if next year might be a better fit, and if so, you can leave with the homeowner’s contact information. Also, consider leaving your brochure or business card behind to let potential customers know you are there to help them improve their trees when the time comes.
This is a straightforward and non-aggressive sales pitch. However, you will surprise yourself when you learn how effective it is in generating new leads and helping you close more home service deals.
6. Network Locally for Effective Lead Generation Services
Nearly every city features get-togethers, meetups, and local events. Attend local events and meetups to network with other business owners, contractors, and the community. Establish relationships with other home service providers offering complementary services, such as landscape designers. These connections can lead to referrals and ongoing work, keeping your team busy and generating leads for your home services business.
One of the things that can work exceptionally well for your home service business is connecting with other contractors that offer similar-but-different services. For example, as a home service provider, it makes sense to reach out to landscape designers.
As a professional with an experienced team in implementing the services that landscape designers would need to bring their designs to life, you are probably much faster and much better at it than the designers. When the job is complete, this could mean more profit in your pockets—your home service business and landscape designers.
In some cases, a few key relationships are all the business needs to keep the home service jobs flowing and your team busy.
While most of us always default to using ads to generate leads quickly, generating new leads is possible without spending money on ads. This guide shows you impactful home service lead generation ideas you can leverage.
By implementing these six tactics, you can effectively generate home service leads and grow your home services business. Balancing these lead-generation methods with your marketing efforts will help you achieve great results and secure your share of the booming home services market. Remember, generating high-quality leads is key to the success of your home services company, so don’t hesitate to explore and invest in these strategies.
Frequently Asked Questions
How do I get leads for home services?
To get leads for home services, you can follow these strategies:
- Take advantage of business cards to create a professional image and spread brand awareness.
- Use Facebook and Instagram to engage with your target audience, showcasing your work and sharing valuable content.
- Leverage customer testimonials on platforms like Google My Business, Yelp, and your Facebook page to establish trust and credibility.
- Talk to neighbors during jobs to generate exclusive leads through word-of-mouth referrals.
- Network locally by attending events and meetups to establish relationships with other business owners and potential clients.
Are lead services worth it?
Lead services can be worth it, depending on your business goals, budget, and the quality of leads provided by the service. A good lead generation service can help you save time and resources by providing targeted, high-quality leads that are more likely to convert into customers. However, it’s essential to carefully evaluate the lead service provider, the cost per lead, and the return on investment before deciding if it’s the right choice for your home services business. It’s also important to consider other marketing efforts and lead generation strategies alongside using a lead service to ensure a well-rounded approach to growing your business.