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In 2022, the Home Service Industry ballooned to proportional heights, reaching a new high of $657 billion. As a home service business owner, the big question is, “How do I get a piece of this pie?”

Getting home service leads can be complicated if you do not know how to approach advertising and marketing. Just like tree service marketing, you have to be creative to come up with ways that generate the highest number of home service leads without forcing you to pull all your money out of the bank account.

While most companies nowadays will gravitate toward pay-per-click advertising and local Search Engine Optimization (SEO), other options can generate results at an affordable price. This detailed guide will take you through these options.

6 Home Service Lead Generation Tactics That Work

1.  Take Advantage of Business Cards

While it is easy to consider business cards old-fashioned, this marketing tool is still generating results for home service businesses in the United States. An easy way to make business cards work for you is to have a special offer for anyone who uses one.

For example, your home service company can offer a discount to those who use the number on your business card to request a service. With access to call tracking & recording, knowing where your calls are coming from—so you can reward callers holding your business card—should be easy for you.

Business cards also carry other benefits, including:

  • High-quality, well-made business cards present a professional image for your home service business.
  • Business cards are highly affordable. This means that you can print hundreds at a very reasonable cost.
  • You can use business cards in a wide variety of ways. For example, you can leave a pack in a high-traffic zone, give them to your family & friends, etc. All this will create brand awareness for your home service business and go as far as generating calls when the business cards end up in the hands of a property owner looking for a quick solution.

If you design a business card worth going into someone’s wallet, generating home service leads should be possible for your company.

2.  Use Facebook

According to a research study conducted in 2021, 88% of the United States population reports owning a smartphone. This suggests that they can access the internet.

Even more important, the research study analyzed how Americans use social media. In 2021, 82% of Americans used social media.

Americans over 30 and under 64 gravitate towards Facebook, according to research conducted in 2021. This age group is more likely to own a home and would ideally require home services.

Engaging with your target audience on Facebook carries several benefits:

  • It improves your credibility
  • It boosts your brand awareness

Both benefits can ultimately influence the decision of property owners who may consider your company the first option when they need help with specific home services.

To use Facebook for home service lead generation, start by creating a professional Facebook Business Page. Ensure it has:

  • Profile picture
  • Contact details
  • Business name
  • Call to action telling them what to do when they need your services

After creating your Facebook Business Page, focus on generating high-quality, beneficial, and shareable content. Ensure the content showcases your personality, shares your company’s stories, and occasionally promotes your home services.

3.  Use Instagram Locally

We’ve talked about Facebook as one of the best lead generation tactics. However, we cannot ignore Facebook’s other social platform—Instagram.

As a home improvement business, showing off your work is extremely important—it works wonders when generating new leads. There is no better place to show off your work than Instagram.

Even better, Instagram is still in its very early stages. This means that you will be able to reach an ideal audience and enjoy a higher engagement rate on your business posts without having to spend money on ads.

To make Instagram generate desirable results for your home service business, you won’t need millions of followers or even post dozens of pictures daily. All you need to do is be consistent in your posting and take advantage of the Instagram location feature.

You will need to follow three simple steps:

Step #1: Ensure your profile is public

Step #2: Share an engaging photo of before & after shots in your story or grid.

Step #3: Before hitting the publish button, use a hashtag that represents the city your company operates in. You can also tag your location.

Following these steps should quickly get your post featured in the city’s location feed. Anyone viewing that Instagram location—something that many people do to figure out what’s happening in the neighborhood—will see your post.

When your Business’s Instagram page appears on your city’s location feed frequently, becoming the go-to home care provider becomes easier. This is simply because the people in your location will be getting constant reminders of your business.

4.  Leverage Customer Testimonials

Use Yelp, Facebook page, or Google My Business testimonials to generate home service leads. If you know how to use home service reviews to bring in new customers, the testimonials can efficiently act as your salespeople.

97% of consumers use the internet when looking for local services. What’s surprising is more than 88% of consumers trust online reviews as much as personal recommendations from close friends.

If you are not putting your reviews on Google My Business or Yelp front and center, you are missing out on social proof’s power to drive new leads for your home service business.

You may need to invest some time in prompting to get your customers to leave you reviews. One of the easiest ways to generate new reviews for your home service business is to hand your new customers an iPad after a satisfactory experience and walk them through leaving you a review.

Most of these customers will be happy to write a review for you if you have delivered your business promise. If carrying an iPad does not work for you, offering a small discount or gift card can easily make your customers want to leave a review for your business.

Do not forget to add your reviews to your custom-designed website and business page on Facebook.

5.  Talk to Neighbors During Jobs

One lead generation technic that is both simple and works wonders is asking the neighbors of the people you are working with if they might be interested in your home services. For example, you could commit yourself to knocking on five doors every time you finish a home service job to see if you can get new business in a specific neighborhood.

You can make your pitch as simple as necessary:

“Hello, I am Jimmy from ABC Home Care, and we just finished trimming an oak tree for your next-door neighbor. Do you have any interest in tree trimming as well? We also handle tree pruning and tree removal. We have time for one more tree service job in the area, and because my team and equipment are already here, I am knocking $xx off the regular price. Any interest?”

If it is a yes, you can get the job done and boost your revenue.

If it is a no, you can ask if next year might be a better fit, and if so, you can leave with the homeowner’s contact information. Also, consider leaving your brochure or business card behind to let potential customers know you are there to help them improve their trees when the time comes.

This is a straightforward and non-aggressive sales pitch. However, you will surprise yourself when you learn how effective it is in generating new leads and helping you close more home service deals.

6.  Network Locally

Nearly every city features get-togethers, meetups, and local events. You can attend these meetups and local events and rub shoulders with other business owners, contractors, and the local community.

One of the things that can work exceptionally well for your home service business is connecting with other contractors that offer similar-but-different services. For example, as a home service provider, it makes sense to reach out to landscape designers.

As a professional with an experienced team in implementing the services that landscape designers would need to bring their designs to life, you are probably much faster and much better at it than the designers. When the job is complete, this could mean more profit in your pockets—your home service business and landscape designers.

In some cases, a few key relationships are all the business needs to keep the home service jobs flowing and your team busy.


While most of us always default to using ads to generate leads quickly, generating new leads is possible without spending money on ads. This guide shows you impactful home service lead generation ideas you can leverage.

These lead gen methods work for other home service businesses. Therefore, implementing them should help you achieve great results.

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Let’s start hitting your business goals. Contact us today to speak with one of our digital marketing experts.