Replacement windows are a $9K-$25K decision a homeowner makes once in 20 years, and they hire the company they already trust. We make that company you. Our window and door marketing team runs all six channels for you, so your estimators stay booked while you stay on the jobsite.
142 in-home estimates. 71 signed installs averaging $9K each. $1.07M in revenue, and every dollar of ad spend traced back to the foggy-glass or drafty-window homeowner it actually booked.
| Source | CPL | Leads | Booked | |
|---|---|---|---|---|
| G | Google Ads | $68 | 38 | 21 |
| f | Facebook & Instagram | $48 | 34 | 16 |
| ✓ | Local Service Ads | $72 | 26 | 14 |
| M | Google SEO | $0 | 20 | 10 |
| ▶ | YouTube Ads | $55 | 14 | 7 |
| ✉ | Direct Mail | $84 | 10 | 3 |
Google Ads, Facebook, Local Service Ads, SEO, YouTube, Direct Mail, your website, your reviews. We run all of it for you, all year, instead of you stitching together five vendors who never talk to each other. One team building your name in your market.
Paid ads turn on fast, but your reviews, your rankings, and your brand keep growing the whole time we work together. A homeowner who saw your install video in spring calls you in the fall when a seal finally fogs. Six months in, more of your jobs come in without you paying per click.
Your ad accounts, your website, your Google profile, your reviews. They stay in your name, and you see exactly which channel produced each call. That $18K install came from a $68 Google click. No black box, and nothing held hostage if you ever leave.
Replacement windows are a $9K-$25K decision a homeowner makes once in 20 years. Winning that decision is not about one ad campaign, it is about being the window and door company homeowners already know and trust the day their old windows fog up or their energy bill jumps. Since 2018 we have built that for 100+ window and door companies, running every channel under one roof so you can stay on the jobsite.
100+ window and door clients, and that is all we do. We know a foggy-glass or rotted-frame homeowner is ready to buy now, and a "just pricing it out" homeowner needs months of follow-up. A generic agency treating you like a dentist does not.
Google Ads, Facebook, LSA, SEO, YouTube, direct mail, your website and your reviews, all run by one team that talks to each other. No more juggling a web guy, an ad guy, and a mail vendor who each blame the other two when the calls slow down.
Paid ads turn the phone on fast, but we are also building your reviews, your rankings, and your brand the whole time. Six months in, more of your estimates come from homeowners who already knew your name, not from a click you paid for that day.
Renewal by Andersen, Window World, Champion and Pella outspend you on search every day. We cannot outbid them, so we make you win on Local Service Ads, fast follow-up, real reviews, and financing offers that turn a local installer into the obvious local choice.
Your ad accounts, your website, your Google profile, your reviews, all stay in your name. You see exactly which channel produced each estimate and what it cost. If you ever leave, you keep everything you built. Nothing held hostage.
Month to month, cancel anytime. We don't lock you in because we don't need to. When your name is the first one homeowners call in your town and your estimators are booked weeks out, you are not going anywhere.
A homeowner replaces their windows once in 20 years, so your job is to be the name they already know when that day comes. We run all six of these channels together, so your company shows up when someone is searching tonight and stays in front of the neighbor whose builder-grade windows are about to fail.
We put your company above Renewal by Andersen and Window World the second a homeowner searches "replacement windows [city]" or "energy efficient windows." These are the people ready for a quote today, and we build the landing page and call tracking so you know every estimate that came from it.
Reach homeowners in 20 to 40 year old homes before they ever start shopping. Your before-and-after install photos, the energy-bill savings, and a monthly-payment offer stop the scroll. Windows are visual and financeable, so this is where whole-home jobs and your brand recognition get built.
We get your company the #1 Google Local Service Ads spot for "window installers near me." That green checkmark next to your name is why a homeowner picks you over the giant with a glossy ad, and you only pay when the phone actually rings.
We rank your Google profile and website for "window and door installation [city]" so you pull estimates month after month without paying per click. Reviews, finished-job photos, and local content put you in the map pack, and unlike paid ads, this asset keeps compounding the longer we work together.
We hit 20 to 40 year old homes in your best ZIP codes with a 3-touch mailer: a sharp before-and-after, the energy-bill angle, and a financing offer. Builder-grade windows are failing all over those neighborhoods right now, and most of those owners are not searching online yet. Mail gets your name in their kitchen first.
We run your install videos in front of homeowners watching home-improvement and renovation content, targeted by home value and retargeted to anyone who already visited your site. This is how you become the name a homeowner remembers the day a window finally fogs or a draft gets unbearable.
A homeowner shops three or four window companies before signing a $9K-$25K install. Here is exactly how each channel puts your name in that shortlist and keeps it there.
Don't take our word for it. These window and door contractors tried Facebook ads, hired agencies, and bought shared Angi leads before finding us. Here's what happened:
"I tried Angi Leads and Thumbtack, just wasted money on shared leads three other window guys already called. Then I closed a $28K whole-home replacement through Home Service Direct. These are real homeowners ready to buy, and they keep my installers booked even through winter."
"We went from chasing one-off window repairs to booking whole-home installs every week. In six months we added a second install crew and a second showroom, and we're outbooking the Renewal by Andersen rep in our area. Best marketing decision I've made."
"Home Service Direct completely transformed our business. We're booking 10+ in-home estimates daily and adding $50,000 in signed window and patio door jobs every week. In just 6 months we grew from a 2-crew shop to 5 install crews."
From 2-truck crews to multi-location operations, window and door contractors across North America book more jobs with Home Service Direct.
Every week without a system, the $9K-$25K whole-home jobs in your area get signed by whichever window company the homeowner already knew. Here's how to be that company.
If your installers aren't booked weeks out with whole-home window and door jobs, it's time to talk to a marketer who actually knows the window trade, the national giants you're up against, and how homeowners buy.
We map your market: the national brands outspending you, the best ZIP codes full of 20-to-40-year-old homes with failing builder-grade windows, and which channels will fill your estimate calendar. You hang up with a real plan, not a cookie-cutter template.
We fill your calendar with set in-home estimates, build your reviews and rankings underneath, and keep your install crews booked out for weeks - so you sign more whole-home jobs and become the window and door company homeowners in your area already trust.
A generic agency runs the same playbook for a dentist, a law firm, and a window company. Window and door replacement does not behave that way. A homeowner spends 60 to 90 days researching before they buy a $12,000 job, they want to see real before-and-after photos and energy-savings proof, and you are up against national installers like Renewal by Andersen and Window World who outspend you on every channel.
We have run home service marketing since 2018, and we only do home services, so we build around your real selling moment, the in-home appointment with both decision-makers, and we win on local trust and proof instead of just turning on ads and hoping.
Almost every time, it was the setup, not the channel. The usual misses are stock photos instead of real installs and before-and-after shots, targeting everyone within 50 miles instead of owners of 20 to 40 year old homes with failing builder-grade windows, sending clicks to a homepage instead of a page built to book an in-home estimate, quitting in three weeks before the ads optimized, and no call tracking so nobody knew which ad set the appointment.
Fix those and the same channels that "didn't work" start booking estimates. That is most of what we do when a window company comes to us off a bad campaign.
Some of it pays off in days, the rest compounds over months, which is the whole point of running a system instead of one campaign. Local Service Ads and paid search can ring the phone within a week. Facebook usually takes a few days to settle in. SEO, reviews, and your Google Business Profile take a couple of months but then keep producing without a click charge on every lead.
Remember the buyer journey is longer here, so a click today may become a booked estimate weeks later. We start on the fast channels so you set appointments early, then build the rankings and reviews underneath so six months in, more homeowners come to you already knowing your name.
Every call and form is tracked back to the exact channel that produced it, so you can see that the $14,000 whole-home job came from a $68 Google click, not a guess. You get a straight weekly read on what booked an in-home estimate, what it cost, and which zip codes are producing, instead of a dashboard full of impressions and "engagement" that never set an appointment.
If a channel is not booking estimates, we move the money to one that is. That is the whole job.
For an established installer running the full system, a strong month is a calendar full of quality in-home estimates with both decision-makers in the room, your crews booked weeks out, and a chunk of those appointments coming from people who already knew your name. Early months are smaller while the engine and the brand work build.
The number that matters more than raw lead count is set appointments that actually sit. One whole-home job at $12,000 to $20,000 beats a stack of "just pricing it out" calls, so we build for quality and steady, profitable growth, not a one-time spike. Demand naturally bumps in spring and summer and again before winter, and we lean the spend into those windows.
Don't trust us, verify us. We will hand you the numbers of current window and door clients so you can call and ask if they got the estimates, how fast it came, and whether they would do it again.
We work month to month with no long lock-in, and you own your ad accounts, your Google Business Profile, and every lead and recording. If we are not producing, you can walk and keep all of it. We would rather earn next month than trap you in a contract.
Hop on a 15-minute strategy call. We'll show you how many whole-home window and door jobs are up for grabs in your area, who you're really up against, and how to start signing them.
Marketing for window and door companies is not one channel, it is all of them pulling together. Window & Door advertising on Google, Facebook, and the map pack only pays off when it runs as one system. That is the difference between real Window & Door marketing and a freelancer boosting a post once a month.
If you cannot name the channel that booked your last five whole-home window jobs, you do not have a marketing system, you have a pile of receipts. Most window and door companies are not under-marketed. They are scattered: a little Facebook here, a home-show booth there, a website some agency built and forgot, and no way to tell which dollar turned into a $15,000 replacement. This guide is about fixing that, owner to owner.
The problem is almost never that you are doing too little. It is that you are doing six things halfway instead of three things all the way. You boost a post when you remember to, your Google profile has four photos from 2021, the ads a generic agency set up are bidding on "windows" instead of "whole home window replacement," and nobody is answering the phone on the first ring when a homeowner is ready to schedule a measure.
Then there is the tracking problem. If you do not know your cost per booked job by channel, every budget decision is a guess. You keep spending on the thing that feels busy and cut the thing that was quietly setting your highest-ticket replacement appointments. The agencies selling you "impressions" and "engagement" love this, because those numbers always look good and never tie to a single job on your schedule.
The takeaway: a window company that does three channels well and tracks every lead beats one running ten channels it cannot measure, every single time.
You do not need fifteen marketing ideas. You need the four or five that consistently put high-ticket replacement work on the schedule, run properly and pointed at the right zip codes and home types:
Google Local Service Ads. The blue Google Verified badge at the very top of search. Pay per lead, exclusive, and the highest-intent placement there is for "window replacement near me." This is where a ready-to-buy homeowner looks first.
Google Search Ads. Capture homeowners actively searching for replacement windows, entry doors, and patio doors, sent to a landing page built for the job, not your homepage. The money is in bidding up the high-ticket searches and blocking the junk like "window cleaning" and "window tint."
Google Business Profile and the Map Pack. A huge share of local clicks land in the map results. A complete profile with fresh before-and-after photos and a steady flow of reviews ranks you there and feeds your Local Service Ads at the same time.
Facebook and Instagram. Where you create demand before the homeowner even searches. Real before-and-after replacement photos and energy-savings angles targeted at older homes with original windows, plus retargeting the homeowners who got a quote and stalled.
Everything else, home shows, direct mail, yard signs, vehicle wraps, is a multiplier on top of that core, not a replacement for it. Build the engine first, then add the extras.
There is no single right number, but most growing window and door companies invest somewhere in the range of 7 to 12 percent of revenue back into marketing, weighted heavier when they are trying to grow or add an install crew. The mistake is judging that spend by its price tag instead of its return.
The $500-a-month agency is the most expensive option on the table. They run the same templated campaign for a window company, a dentist, and a plumber, they do not know a whole-home replacement from a single-sash repair, and they bill you while your budget burns on clicks that never book. Cheap marketing does not save money. It quietly costs you the high-ticket replacements that went to the company with a real system, often a national big-box installer with a much bigger budget.
Likes, impressions, clicks, and "reach" do not pay your installers. The number that actually runs a window and door company is cost per booked job: what you spent on a channel divided by the jobs it actually booked. Track that one number per channel and the right decisions get obvious. You scale what books $14,000 whole-home replacements and cut what books one-window repairs two towns over.
This is also the only honest way to compare channels. A Local Service Ads lead can cost more than a Facebook lead and still be cheaper per booked job, because the intent is higher. You cannot see that without call tracking and a number tied to every lead, which is exactly what most window companies are missing.
The national window installers spend more on ads in a week than most local companies spend all year, and you are never going to outspend them. What you can do is out-local them. A homeowner who searches "window replacement near me" is looking for someone close, trusted, and easy to reach, and the big national brands are weakest exactly there: thin local reviews, a generic profile, no real connection to the town. Lean into being the local company with real before-and-after work in their neighborhood, real local reviews, and a person who answers the phone, and you take the jobs the giants leave on the table.
Both matter, and most window companies overdo one and ignore the other. Pure brand marketing, the logo on the truck, the home-show booth, the sponsored little-league team, keeps you in mind for the homeowner who decides to replace their windows next year. Lead-gen, the search ads and the Local Service Ads, catches the homeowner who is ready to buy right now. You need both, but if your schedule has open days this month, you fix the lead-gen first and let brand compound underneath it. A pretty brand with an empty calendar does not pay the crew.
The scattered approach has a hidden tax: a web guy who does not talk to the ad guy who does not talk to whoever runs your Google profile. Leads slip through the cracks, nobody owns the result, and you are the one stitching it together between measures and installs.
An integrated system fixes that. The ads point at landing pages built to convert, the calls are tracked back to the channel that produced them, the reviews feed the rankings, and one team owns the cost per booked job across all of it. That is the difference between marketing that feels busy and marketing that fills the schedule.
You can buy the best ads in town and still lose the job if they land on a slow, generic website. Most window company sites are brochures: a logo, a stock photo of a perfect kitchen, a list of brands you carry, and a contact form buried at the bottom. A homeowner with drafty windows does not read a brochure. They want a phone number, real before-and-after proof, and a fast way to book a measure.
A site that actually books jobs loads fast on a phone, leads with real before-and-after photos of your installs and your crew, puts the call button and the form where a ready homeowner can find them, and answers the one question on their mind: can you replace my windows and doors, and how soon can you measure. Every dollar you spend driving traffic is wasted if the page it lands on was built to look nice instead of to book the call.
When a homeowner gets three window quotes, the star rating and the review count usually decide who they trust before they ever talk price. Reviews are not a vanity metric, they are the single biggest driver of where you show up in the Map Pack and the Local Service Ads lineup, and they do the convincing for you on every ad you run. A 4.9 with 200 reviews beats a 4.7 with 30 nearly every time, especially against a national installer whose reviews are scattered across a dozen city pages.
That makes review generation a marketing channel, not an afterthought. The companies that win build a simple system to ask every happy homeowner at the right moment, right after a clean install, and respond to every review fast. It compounds: more reviews lift your rankings, which bring more calls, which bring more reviews. Most window companies leave this entirely to chance.
Here is the trap a lot of owners do not see until they try to leave. The agency builds the Google Ads account, the Business Profile, the call tracking, and the website under their own name, so the day you stop paying, all of it walks out the door with them. You are left starting from zero, and they know it, which is why they do not have to keep earning your business.
Insist on owning everything from day one: your ad accounts, your Google profile, your website, your phone numbers, and your data. A marketing partner confident in their work has no problem with that, because they keep you by booking jobs, not by holding your assets hostage. If an agency will not put your name on your own accounts, that tells you exactly how the relationship is going to go.
Whether you call it Window & Door marketing, digital marketing for window and door, or just marketing for window and door that books jobs, the scoreboard never changes: a full schedule, not vanity metrics. A Window & Door marketing company that cannot tie spend to booked work is not worth your money.
We have run marketing for home service companies since 2018, and over $5M in managed ad spend. We build the whole system, the ads, the landing pages, the Google profile, the reviews, and the call tracking, and we manage it to one number: booked window and door jobs. Everything is tracked, you own your accounts, and we work month to month. If your marketing feels busy but your schedule has open days, that is the problem we solve.
Get My Window & Door Marketing PlanGrab a 15-minute call and we'll show you how we'd fill your calendar with whole-home window estimates and beat the national giants in your town. No contracts, no pressure.
Full-service marketing agency exclusively serving home service contractors. Generating 50-200+ exclusive leads per month since 2018.
