If you've tried Google Ads, hired agencies, or bought shared Angi leads and got burned, we get it. We deliver exclusive hardwood, LVP, tile, and carpet leads straight to your business, and we guarantee 30+ in your first 30 days or we work for free.
84 exclusive flooring jobs booked. $672K in revenue. Every lead yours alone, never shared with four other companies.
| Source | CPL | Leads | Booked | |
|---|---|---|---|---|
| G | Google Ads | $44 | 45 | 25 |
| f | Facebook & Instagram | $31 | 41 | 19 |
| ✓ | Local Service Ads | $48 | 31 | 17 |
| M | Google SEO | $0 | 24 | 12 |
| ▶ | YouTube Ads | $36 | 17 | 8 |
| ✉ | Direct Mail | $56 | 10 | 3 |
Stop competing with 4 other contractors for the same cheap lead. Every flooring lead we deliver goes to you alone, no bidding wars, no racing to call first. Higher close rates, bigger jobs, real revenue on your calendar.
That $12K hardwood install? Came from a $44 Google click. Every call, text, and form fill tracked to the exact ad, campaign, and keyword that produced it. You will finally know which dollar is paying for itself, and which to cut.
No "90-day strategy phase." We launch your flooring campaigns inside your first week. First calls start hitting your phone in 14-21 days, while most agencies are still sending kickoff decks.
We have run lead programs for 100+ flooring companies since 2018, and flooring is the only thing we do. Exclusive hardwood, LVP, tile, and carpet leads, delivered to your business in real time, built to keep growing seven and eight-figure flooring companies booked, not a generic agency template.
Flooring is all we do. We know a carpet replacement closes fast on price, while a whole-home hardwood or LVP job needs samples, financing, and a written quote, so we target and qualify each one differently. A generic agency treating you like another roofer never learns the difference.
Most clients see their first exclusive leads within 48-72 hours. We launch on the channels homeowners actually use to find a flooring company, not in 30 days like the last agency that made you wait.
Month-to-month agreements. No long-term contracts. We earn your business every single month with real exclusive leads you can count on.
Google Ads, Facebook, LSA, SEO, YouTube, Direct Mail. When the January lull hits, social and mail keep your crews booked through spring. One slow channel never empties your schedule.
Angi and Thumbtack sell the same flooring lead to 4-5 contractors, so you are racing to the phone and bidding against yourself on price. Ours go to your business and nobody else.
Cancel anytime. We don't lock you in because we don't need to. When your crews are booked weeks out on whole-home flooring jobs, you are not going anywhere.
Instead of betting your whole month on one lead source, we run 6 proven channels at once. Each pulls a different kind of flooring lead, from fast carpet and vinyl jobs to considered hardwood and whole-home installs. When one slows down, the others keep estimate requests flowing.
Capture high-intent "flooring installers near me" and "[type] flooring [city]" searches. Your ad sits above the organic results when a homeowner is ready to price hardwood, LVP, tile, or carpet today. These are the fastest-closing flooring leads because they are actively shopping and ready to buy this week.
Create demand before homeowners start calling around. Before-and-after install reels and same-as-cash financing offers put your work in front of homes ready for a re-floor. Perfect for whole-home hardwood and luxury vinyl jobs where the homeowner wants samples and a financing plan.
Sit at the #1 Google Local Service Ads spot for "flooring installers near me," above the regular search results. You only pay per call, every flooring call is exclusive to you, and we dispute the junk so you are not paying for wrong numbers.
The Map Pack and reviews drive a huge share of local flooring calls. We rank your profile and website for "flooring installation [city]" and "flooring contractor near me" so flooring installation leads keep coming in long after the ad budget is spent.
Hit homes in your best zip codes with 3-touch mailers showing your install photos, design options, and same-as-cash financing. Steady, year-round volume that fills the slow months and works for property managers turning units between tenants.
Put your install videos in front of homeowners watching home-improvement and renovation content. Target by property value and retarget people who already searched for flooring, so your name is the one they remember when it is time to get quotes.
A fast pet-stain carpet replacement and a $14K whole-home hardwood install do not come from the same place. Here is how each channel fills your schedule, and the flooring job it brings:
Don't take our word for it. These flooring companies chased shared Angi leads and burned budget on agencies that never booked them a single job before they found us.
"I wasted months on Angi and Thumbtack racing four other guys to call a lead I paid for. With Home Service Direct I closed a $22K whole-home LVP job off one exclusive lead. Most of mine are $5K-plus now, and the January carpet jobs kept my crew busy through the slow season."
"We went from one install crew to three crews booked out three weeks in under six months. The exclusive hardwood and tile leads actually close because nobody else is bidding the same job. Best marketing decision I've made for the shop."
"My schedule stays full now. We're booking 8 to 10 exclusive leads a day and adding around $45,000 in tile and engineered hardwood jobs every week. In six months we grew from two install crews to five and finally opened a real showroom."
Three ways to get more flooring jobs. Only one is built only for flooring companies, hands you exclusive leads, and guarantees the work.
Every week without a system, the whole-home hardwood and LVP jobs in your area go to the flooring company that follows up first. Here's how to be that company.
If your install crews have gaps between jobs and you're tired of paying for shared carpet leads four other guys already called, book a 15-minute call with a flooring lead specialist.
We map out where your next jobs come from: which zip codes have the hardwood and LVP budgets, which channels fill the slow carpet months, and how many exclusive leads your crews can actually handle. Built around your market, not a template.
Exclusive leads start hitting your phone, your schedule fills, and your crews stay booked out weeks ahead, so you win more of the whole-home jobs and become the flooring company your area calls first.
Depends on the channel:
Exclusive leads from a vendor typically run $34-$107 each depending on type, and every one of ours is yours alone, never shared with 3-5 competitors like Angi. Because the average flooring job clears around $5,000 and a whole-home hardwood install runs $8,000-$20,000+, even a $70 lead pays for itself many times over on a single close.
A homeowner in your service area with a real project: worn or stained carpet, water or pet damage, scratched or cupping hardwood, dated tile, a kitchen or bath remodel, a new-home purchase, or a house being staged to sell. We sort them by job type too, so residential repairs, whole-home installs, and commercial flooring installation leads each get qualified the right way. We screen for the decision-maker and a real timeline so your team is quoting jobs that book, not driving out to tire-kickers.
When you buy shared leads from Angi or Thumbtack, they sell that same lead to 3-5 contractors. You're racing to call first and competing on price before you ever quote. Our leads go exclusively to your company, no one else gets them. Plus we run 6 different channels, not just one marketplace, and we guarantee 30+ leads in 30 days or we work for free. Angi guarantees nothing.
Most flooring clients have their first exclusive estimate request within 48-72 hours. We turn on Local Service Ads and Google Search first because those catch the homeowner who needs a measure this week, then layer in Facebook and SEO for the bigger whole-home projects. No 30-day "strategy phase" before a single call comes in like the last agency that made you wait.
99% of the time it wasn't the platform, it was the setup. A generic agency bids "flooring" as one broad word, so you pay for clicks from people Googling DIY laminate tutorials and flooring jobs that are hiring. We bid the buyer terms (hardwood floor installation, LVP, carpet replacement), block the junk with negative keywords, and send shoppers to a page built to book a quote with material and room-count fields. We've run flooring campaigns since 2018 and know which keywords and audiences actually fill a real schedule.
Then we keep working for free until it does. The guarantee is simple: 30+ qualified flooring estimate requests in your first 30 days, or we don't get paid. With the average flooring job clearing around $5,000 and whole-home hardwood running $8,000 to $20,000-plus, even one closed job pays for a month. We can back the guarantee because we've done it for 100+ flooring companies and know what fills a real schedule.
Because we put our money on the line, not yours. Month-to-month, cancel anytime, with a performance guarantee in writing. You own your Google Ads account, your Local Service Ads profile, your website, and every lead and recording, so if we don't deliver the measures you walk and keep all of it. We can offer that because we've run flooring lead programs for 100+ installers and we know a carpet replacement closes fast while a whole-home hardwood job needs samples and financing. A generic agency treating you like another roofer never learns that.
From 2-installer crews to multi-location operations, flooring contractors across North America book more jobs with Home Service Direct.
Hop on a 15-minute strategy call. We'll show you how many hardwood, LVP, tile, and carpet jobs are up for grabs in your area right now, and how to be the flooring company that books them first.
If you run flooring, this comes down to Flooring lead generation: a steady stream of flooring leads from homeowners who are ready to hire, not tire-kickers. Done right, Flooring lead gen keeps your schedule full. Done wrong, you are stuck buying the same shared leads for flooring that four other companies are already calling.
That is the real number. You buy a $30 "flooring installation" lead off Angi, it gets sold to three or four other installers, you close maybe one in twelve, and your true cost per booked job is right around $300, for a job you had to underbid the whole town to win. The shop across town is paying less than half that through exclusive leads no homeowner ever shopped around. The whole game is understanding that difference, and this guide breaks it down for you, owner to owner.
Here is what the shared-lead platforms leave off the invoice. The second a homeowner who wants their downstairs redone in hardwood hits submit on Angi, HomeAdvisor, or Thumbtack, every installer on the list gets the same ping at once. Now you are racing three other companies to the phone, and you are getting beaten down on price per square foot before you have even seen the floor. You win maybe one in ten, and the one you win already priced you against everybody else in town.
So the sticker price lies to you. A $30 shared lead you close one time in twelve is not a $30 lead, it is a $360 cost per booked job, and the homeowner treats you like a quote on a spreadsheet the whole way through. An exclusive lead costs more up front and closes far more often, because nobody else ever got that homeowner's number. You are not bidding against anyone. You are the call.
The takeaway: stop comparing leads by price. A cheap lead with a bad close rate is the most expensive lead you can buy.
What you pay per lead depends on where it comes from and how exclusive it is. Here is the real range across the channels we run for flooring companies:
Google Local Service Ads: $30 to $80 per lead, exclusive, highest intent. Google Search Ads: $40 to $80 per lead. Facebook and Instagram: $20 to $45 per lead. Shared platforms (Angi, HomeAdvisor, Thumbtack): cheap per lead but resold to several installers, so the real cost shows up in your close rate. SEO: effectively $0 per lead after the initial work, which is why it is worth building underneath the paid channels.
But the channel matters less than the math behind it. A $70 LSA call that books a $14,000 whole-home hardwood install is the best money you will spend all year. A $20 shared lead for a single small bedroom in luxury vinyl plank two towns over can lose you money once you count the drive and the install crew's time. Cost per lead is the wrong number to chase.
Cost per lead is a trap metric. The number that actually runs your business is cost per booked job. Take what you pay per lead and divide by your close rate, and there it is in plain numbers.
Say you buy ten exclusive leads at $60 each. That is $600. Close half of them and you booked five jobs at $120 of lead cost apiece. If your average flooring job is $6,000, you just turned $600 into $30,000 of booked work. Now run that same math on shared leads closing at 8 percent and the whole thing falls apart. You cannot judge a lead source until you know your close rate and your average job value, so nail those two numbers down before you spend another dollar.
A homeowner who just decided to redo the floors is in buying mode right now, and they are working down a list. The first company that answers live, talks like a pro, and can get out to measure usually books the job before the others even call back. Research on online sales leads has shown for years that responding in the first hour dramatically improves your odds of ever connecting, let alone closing the install.
That is the quiet reason exclusive beats shared. With a shared lead you are already behind, because three other installers got the same ping. With an exclusive lead the homeowner found you and called you, and a phone that gets answered does the rest. A cheap lead you call back tomorrow is an install your competitor measured today.
Not every flooring lead is worth the same money. A single small room in LVP or laminate, or a quick repair, is low-ticket work that fills a gap in the schedule. A whole-home replacement, a hardwood install across the main floor, a tile job, or a refinishing project is several thousand to twenty thousand dollars and up, and those are the leads that make your year.
The whole game is targeting the high-value work, the whole-home installs, the hardwood, the refinishing, the tile, instead of paying the same lead cost for one closet's worth of vinyl. A good lead system sends you a healthy mix and weights it toward the jobs that actually move the needle, not just whatever is cheapest to generate. Steady property-manager and repeat-builder work belongs in that mix too, since it keeps the crew busy between the big residential jobs.
Work backward from your crews, not forward from a lead count. A single install crew can only lay so much floor in a week, and a whole-home hardwood or tile job can tie that crew up for days. If you close about half your exclusive leads, you need somewhere around 12 to 20 solid leads a week per crew to stay booked out, and fewer if your average job is large. Buy more than you can install and you burn leads you already paid for while homeowners wait three weeks for a measure. Buy fewer and your crew sits between jobs. Match lead volume to install capacity first, then scale the leads up when you add a crew, not before.
Not every call is a real job, and you can usually tell early. A qualified flooring lead is a homeowner or property manager with a specific space, a property they actually own or manage, and a real reason to move soon: a worn-out floor before a sale, water damage, a remodel, or new floors wanted before the holidays or a move-in. Those book. The tire-kicker is the renter pricing a job that is not theirs to approve, or the bargain hunter calling all six numbers to shave a few cents a square foot off a one-room LVP job.
The whole point of a real lead system is biasing your spend toward the first kind. That means the right zip codes, the right home values, and the search terms that signal a real install, hardwood, whole-home, refinishing, not just anyone who typed "flooring ideas" into Google. Better targeting up front means your estimator spends the day measuring jobs that close, not chasing calls that were never going anywhere.
If a past agency or lead service left a bad taste, you are not alone, and it usually comes down to the same handful of tricks. Watch for the long contract that locks you in before you have seen a single booked job. Watch for "exclusive" leads that turn out to be resold, or month-old inquiries recycled and dressed up as fresh. And watch for the outfit that cannot show you call recordings or tell you your cost per booked job, because if they are not tracking it, they are hiding it.
The fix is simple to ask for. Demand month-to-month terms, a real exclusivity guarantee in writing, call tracking on every lead, and a straight answer on what booked last month. A company actually producing flooring jobs has no reason to hide any of that. The ones that fight you on it are telling you something.
Answering fast is half the battle. The other half is what happens next. Plenty of flooring leads do not pick up the first time, and the companies that win are the ones that call back, text, and follow up instead of marking the lead dead after one ring. A homeowner who missed your call because they were at work will happily book a measure that evening if you try again.
Build a simple rhythm: call the second the lead comes in, text if they do not answer, then follow up again the same day. That alone separates the installers who close half their exclusive leads from the ones who close a quarter of the very same leads and blame the lead source.
Flooring is not as weather-driven as some trades, and that is an advantage. Demand runs fairly steady all year, with bumps before the holidays when people want new floors down before guests arrive, and through home-buying season when sellers and new buyers are redoing rooms. The companies that win keep the lead engine running every month so their reviews, rankings, and campaigns are already warm when those bumps hit. Speed-to-lead and follow-up decide the close, and you cannot be fast on calls you never generated. The work goes to whoever the ready homeowner finds and reaches first.
Whether you call it Flooring lead generation, exclusive flooring leads, or just leads for flooring, the goal never changes: a full schedule of booked jobs, not a phone that only rings for price-shoppers.
We have run lead generation for flooring and home service companies since 2018. Every lead we send is exclusive, it rings your phone and nobody else's, and it is built around the high-ticket hardwood, whole-home, and refinishing work, not bargain-hunter one-room jobs. We track every lead so you know exactly what booked, and we work month to month because we would rather earn next month than lock you in. If your install crew has open days on the schedule, that is the problem we solve.
Get My Exclusive Flooring LeadsGrab a 15-minute call and we'll show you how many exclusive flooring jobs we can book for you this month. No contracts, no pressure.
Full-service marketing agency exclusively serving home service contractors. Generating 30-150+ exclusive leads per month since 2018.
