Irrespective of how great your tree service is, you will not make any money unless customers are willing to pay you to improve their trees. No customer simply means no business, which, in turn, means no money to keep your company afloat.
Most tree service companies experience hard times—or fail—not because customers do not want to invest in their services, but because tree owners do not even know their services exist. This is often a result of less than effective tree service marketing.
So, how do you ensure your business is getting high-quality tree service leads that translate into paying clients? In this detailed guide, we will show you how to get tree service customers fast.
10 Ways to Get Tree Service Customers Quickly
1. Create a High-Quality Tree Care Website
Building a professional tree service website is extremely vital. Your potential tree care customers will use your website to gauge the quality of your tree service procedures.
What’s more, a website is a fundamental tool for finding new clients. Most people search on Google for tree care services—when you work on your tree service SEO, your website should appear on the first page of the Google Results Pages for keywords related to the services you offer. This will result in a lot of clicks on your business website.
If you have put some time into conversion optimization on your website, converting the website visitors into leads you can nurture and turn into clients should be easy.
The best tree service websites feature a nice and attractive design. Be sure to use original pictures of projects your company has handled in the past on your custom-designed website. Avoid blurred or stock images as these communicate you are not a real business.
Leverage Google or Yelp reviews on your website to let your potential customers know that your company does offer its customers great results.
2. Make it Easy for Customers to Reach Out to You
One of the most important functions of a website is to help you capture leads you can nurture and turn into paying customers. However, there is always the possibility that a particular website visitor is ready to invest in your tree services the moment they land on your website.
For such customers, you have to make things easier for them to contact you. This means that you need to make your contact information easy to find on the website. Ensure the website visitor does not need to scroll on the website for a long time before finding your phone number.
Implement a click-to-call function on your website so customers do not have to copy and paste your contact details before reaching out to you. Ensure your email is visible and also have a contact form for customers who would like to fill out the details about their projects immediately.
In addition to having your contact details on your homepage, consider having a separate page for your contact information. On this page, have details like:
- Contact number
- Email address
- Frequently Asked Questions (FAQs)
- Company address
Keep this page close to your Home and Services pages. If your customers can find the details they need to order the services they are interested in, you may not have to spend your time working on converting your leads into customers.
3. Take Advantage of Google My Business
A web-based service that provides the geographical location of your business, Google My Business can put your business in front of people looking for your services in your locality. A Google My Business page allows you to take advantage of Local SEO. This means that, when someone in an area where your business operates uses keywords related to the services you offer, your Google My Business page will show up in the results.
When creating your Google My Business page, add the following information:
- Add your office location
- Offer relevant information about your business
- Showcase your work with photos
- Have your phone number on the Google My Business page
- Add your company website
Google My Business lets your customers post testimonials after working with your company. If you are offering great services, these reviews can function as social proof. That is, when customers read through the testimonials, they can be convinced to work with you simply because other people who have used your company in the past have enjoyed your services.
4. Use Social Media
One of the best methods of marketing tree services, social media is free. The only time you pay is when you decide to use pay-per-click ad tricks or other forms of advertisements on social media.
Be sure to leverage a business social media account rather than relying on a personal account to market your tree service business. Business accounts often feature more functionalities that can help your business achieve better results. Some of these features include:
- Instant messaging
- Like/follow buttons
- Ability to integrate them with your Customer Relationship Management tool
- Ability to integrate the account with your website
You do not need ten social media platforms to get tree service customers fast—numerous accounts can make your social media management too complicated.
Three social media networks are enough for a small business. You can start with Twitter, LinkedIn, and Facebook. As your business grows and you know where your customers hang out, you can expand your social media network.
You do not need to tell family and friends what you do for a living on social media. Instead, share useful information—people will read the content you share and click on links that redirect them to your website where they will find your full portfolio.
To get maximum benefits from social media marketing, keep the following in mind:
- Set up your business’s social media accounts professionally
- Provide high-quality content
- Be responsive
- Be helpful
- Be topical
- Be sure to engage with your fans
5. Leverage Paid Advertising
In addition to using free multi-location marketing strategies, also leverage paid advertising to get tree service customers fast. Effective paid advertising comes down to targeting and segmentation. Avoid getting mediocre results when advertising online with Google by ensuring you have a well-laid-out plan.
The most vital step of tree service pay-per-click advertising is to invest in campaign research. Chances are, you are a tree service expert and not an online marketer. However, in some cases, you may need to wear both hats—in cases where you find wearing both hats too complicated, you can always outsource pay-per-click management to a team with years of experience.
A team of professionals will know how to help you generate maximum results from your paid advertising. In addition to targeting the right audience, professionals will also be in a position to leverage tree service retargeting advertising to track and bring back people who leave your website without turning into leads.
To learn a smooth paid media advertising, consider using the following tips:
- Identify your target audience
- Come up with a detailed buyer persona
- Come up with a value proposition that will have a positive impact on your target audience
- Determine the channel to run your paid ads—Google, Facebook, Instagram, Twitter, etc.
- Use segmentation tools offered by your advertising platform to maximize your results
- Launch your marketing campaign
- Measure the returns you are getting
- Adjust your campaign to generate better results
6. Collaborate with Players in the Tree Service Industry
No doubt leveraging Pay Per Click advertising or Search Engine Optimization can help your business generate great results. However, this does not mean you only need to focus on online marketing. In addition to using tree service ads to grow your business fast, consider collaborating with key players in your industry.
If you are not leveraging networks created by small business communities, you are missing out on an ideal way to get tree service customers fast. Start participating in small business activities that include—but are not limited to—charity events.
Collaborating with key players in the tree service industry can help you build relationships with other landscapers and other businesses that may need your company’s help at some point.
Whenever you are interacting with customers, potential leads, and industry players, consider keeping the following tips in mind:
- Have branded caps and uniforms on you
- Be more of a listener—this will communicate that you are interested in what other players are saying
- Be sure to ask questions to show further interest
- Put out a message that you are a tree care expert
7. Leverage Sub-Contracting
It might surprise you to know there are many tree care companies that cannot keep up with the amount of work they get. These companies may have more work than they can handle. These large companies may outsource their jobs to smaller companies that can maintain high workmanship standards.
When leveraging subcontracting to get tree service customers quick, keep in mind that when someone trusts you with their client, you cannot afford to disappoint them. Contractors tend to interact with many potential clients. If you disappoint one of them, you can be sure that finding work within the locality may be an uphill task.
If you position your tree service company as a reliable sub-contractor, the bigger companies may always turn to you when they have more work than they can handle. This can be a very effective way to get tree service customers fast without having to put some of your money into advertising.
8. Let Your Customers Market for You
One of the best ways to get exclusive tree service leads is to treat your current customers right. It costs approximately 5 times more to win one new customer than to keep an existing one. The first step to take before trying to earn new customers is to ensure the current customers are happy working with your company on a long-term basis.
Satisfied customers can quietly market the services offered by your businesses to other customers. This means recommending your company to friends and family and writing positive reviews on your Google My Business page.
Ensuring every customer receives the service you have promised means that you will end up attracting new customers without going out of your way to advertise. What’s more, your satisfied customers will keep coming back for more.
9. Make Referrals Worth the Effort
As noted above, leveraging referrals is one of the best ways to increase your lead closing rate. When potential customers are referred to your company by a happy customer who has used your services in the past, you won’t need to leverage complicated sales methods to close the leads.
However, ask yourself, why would someone take his or her time to refer your company to friends and family? Good service is not enough incentive.
After all, it takes resources and time to share your company’s contacts or content on social media. To motivate your previous customers to share your company with friends, consider doing the following:
- Make sharing easy. Sharing your company with friends should take less than 5 clicks
- Award points to customers who refer others
- Consider awarding referred customers too
10. Work on Weekends
Working when everyone is out having a good time is not always fun. However, this can be an ideal way of getting tree service customers fast.
When you show up in a neighborhood with a branded t-shirt, you will turn some heads. You can also leverage this as an opportunity to slip fliers to the neighbor walking their dog, people taking a leisure walk, and anyone passing near where you are working.
Working on the weekends gives you access to more people in the streets. Some people may even remember they have trees that need immediate improvement and may hire you on the spot.
For your tree service business to grow, you need customers. However, if you are a new player in the tree service industry, you may not know how to get tree service customers fast.
This detailed guide shows you ten methods you can use to bring in new customers quickly. Leverage these tips and you should see your business grow.