We get your phone ringing with homeowners ready to replace a rotted deck or build the composite they have wanted for years, not tire-kicker repair calls. One team running every channel for deck builders, so you stay on the jobsite while your calendar fills.
215 quote requests. 142 booked deck jobs. $1.7M in signed contracts, mostly composite builds and full tear-out-and-replace decks, with every dollar you spent traced to the ad that produced it.
| Source | CPL | Leads | Booked | |
|---|---|---|---|---|
| G | Google Ads | $32 | 58 | 41 |
| f | Facebook & Instagram | $22 | 52 | 33 |
| ✓ | Local Service Ads | $35 | 40 | 28 |
| M | Google SEO | $0 | 30 | 21 |
| ▶ | YouTube Ads | $26 | 22 | 13 |
| ✉ | Direct Mail | $40 | 13 | 6 |
Google Ads, Facebook, Local Service Ads, SEO, YouTube, Direct Mail, six channels working together. When one slows down, the others keep your crew booked. No more "single-channel panic" when Facebook has a bad week.
Every week we move your budget toward the channel, campaign, and keyword producing the most booked deck install jobs. When Facebook pulls ahead of Google, we shift. Your money always chases the crew’s best bookings, automatically.
Every call, text, and form tagged to the exact ad that produced it. That $22K composite deck? Came from a $32 Google click. No agency black box, you see exactly which campaign paid for which job.
A new deck is an $8K to $40K decision a homeowner makes once in 15 years. Winning it is not about one ad campaign, it is about being the deck builder people in your town already know and trust when their old boards rot or they want a composite deck for summer. Since 2018 we have built that for 150+ deck building companies, running every channel under one roof so you can stay on the jobsite.
150+ deck building clients, and that is all we do. We know a rotted-deck or "I want it built before summer" homeowner is ready to buy now, and a "just getting prices" homeowner needs weeks of follow-up. A generic agency treating you like a dentist does not.
Google Ads, Facebook, LSA, SEO, YouTube, direct mail, your website and your reviews, all run by one team that talks to each other. No more juggling a web guy, an ad guy, and a mail vendor who each blame the other two when the calls slow down.
Paid ads turn the phone on fast, but we are also building your reviews, your rankings, and your before-and-after gallery the whole time. Six months in, more of your estimates come from homeowners who already saw your decks and knew your name, not from a click you paid for that day.
National lead sites like Angi and the brand "find a builder" locators put you in a pile with five other crews. We cannot stop them, so we make you win on Local Service Ads, fast quotes, real before-and-after photos, and financing offers that turn a local deck builder into the obvious local choice.
Your ad accounts, your website, your Google profile, your reviews, all stay in your name. You see exactly which channel produced each estimate and what it cost. That $22K composite deck came from a $32 Google click. If you ever leave, you keep everything you built. Nothing held hostage.
Month to month, cancel anytime. We don't lock you in because we don't need to. When your name is the first one homeowners call in your town and your crews are booked weeks out, you are not going anywhere.
A homeowner builds one deck every 10 to 15 years, so your job is to be the deck builder they already know when that day comes. We run all six of these channels together, so your company shows up when someone is pricing a composite deck tonight and stays in front of the neighbor whose old boards are starting to rot.
We put your company at the top the second a homeowner searches "deck builders near me" or "composite deck installation [city]." These are the people ready for a quote today, and we build the landing page and call tracking so you know every estimate that came from it. This is the highest-intent deck builder PPC there is.
Reach homeowners with a tired old deck before they ever start shopping. Your before-and-after build photos, a quick walkthrough video, and a monthly-payment offer stop the scroll. Decks are visual and financeable, so this is where the big composite jobs and your brand recognition get built. Deck builder Facebook ads are the most cost-effective channel we run.
We get your company the top Google Local Service Ads spot for "deck builders near me." That green checkmark next to your name is why a homeowner picks you over the crew with a glossy ad, and you only pay when the phone actually rings.
We rank your Google profile and website for "deck builder [city]" so you pull estimates month after month without paying per click. Reviews, finished-deck photos, and local content put you in the map pack, and unlike paid ads, this asset keeps compounding the longer we work together.
We hit the best older neighborhoods in your area with a sharp before-and-after mailer and a financing offer. Plenty of those decks are 15 years old and starting to fail, and most of those owners are not searching online yet. Mail gets your name on their kitchen counter first.
We run your build videos in front of homeowners watching home-improvement and backyard content, targeted by home value and retargeted to anyone who already visited your site. This is how you become the name a homeowner remembers the day their old deck finally gives out or they decide to add a fire pit and a pergola.
Here is exactly how each channel works to make your company the deck builder homeowners call when their boards rot out or they finally green-light that composite deck and pergola.
Don't take our word for it. These deck builders chased shared Angi leads and ran their own Facebook ads before they found us and filled their build calendars.
"I tried Angi Leads and Thumbtack, just wasted money on shared deck-repair calls. Then I landed a $38k multi-level composite deck through Home Service Direct. Most quotes now are real tear-out-and-replace jobs, and they keep my crew booked through winter. They're legit, and I stand by them."
"We went from chasing small repair jobs to booking composite builds weeks out. In under six months we added a second build crew and we're booked solid into next spring. Home Service Direct is the best marketing decision I've made for my deck company."
"Home Service Direct completely changed our deck business. We're getting 10+ quote requests daily and signing roughly $50,000 in new deck contracts every week. In just 6 months we've grown from one install crew to three and our trucks stay booked."
From 2-man crews to multi-location operations, deck builders across North America book more jobs with Home Service Direct.
Every week without a system, the $15K composite deck jobs in your area go to the builder who quoted first. Here's how to be that builder.
If your build calendar has gaps and you're still chasing small repair jobs to stay busy, it's time to talk to a deck builder marketing team that has done this for 150+ companies.
On the call we map out where your next composite and tear-out-and-replace jobs will come from. You hang up with a clear plan built around your service area, your crew capacity, and your build season, not a cookie-cutter template.
We get your phone ringing with real quote requests, your build calendar full, and your install crews booked out for weeks, so you land more big composite jobs and become the #1 deck builder in your area.
A generic agency runs the same playbook for a dentist, a law firm, and a deck company. Decking does not behave that way. The work is heavily seasonal, a full composite build is worth many times a board repair, and a homeowner wants to see your past work and have a real person come out to measure and design before they sign anything.
We have only done home services since 2018, so we build around the spring and summer rush, lead with your before-and-after photos, weight your spend toward the high-ticket composite and multi-level jobs, and get people booked into an in-home design visit instead of just turning on ads and hoping.
Almost every time, it was the setup, not the channel. The usual misses are stock images instead of your real finished decks, targeting everyone in the metro instead of homeowners who can afford an $8,000 to $30,000 build, sending clicks to a homepage instead of a page built to book a design visit, quitting in three weeks before the ads optimized, and no call tracking so nobody knew which ad booked the job.
Fix those and the same channels that "didn't work" start booking real builds. That is most of what we do when a deck company comes to us off a bad campaign.
Some of it pays off in days, the rest compounds over months, which is the whole point of running a system instead of one campaign. Paid search and Local Service Ads can ring the phone within a week. Facebook usually takes a few days to settle in. SEO, reviews, and your Google Business Profile take a couple of months but then keep producing without a click charge on every call.
Because decking is so seasonal, the smart move is to market through the slow winter so your spring and summer are already booked when everyone else is just starting to advertise.
Every call and form is tracked back to the exact channel that produced it, so you can see that the $22,000 composite build came from a paid search click, not a guess. You get a straight weekly read on what booked, what it cost, and which areas are producing, instead of a dashboard full of impressions and "engagement" that never paid an invoice.
If a channel is not booking jobs, we move the money to one that is. That is the whole job.
In peak season, a strong month for an established crew is a booked-out schedule with the high-ticket composite and large multi-level builds weighted ahead of the small board repairs, plus a chunk of design visits coming from people who already saw your work and asked for you by name. Early months are smaller while the engine and the photo library build.
We work with everyone from a single-crew operation to multi-crew companies, and we build for steady, profitable growth, not a one-time spike of tire-kicker calls.
Don't trust us, verify us. We will hand you the numbers of current deck builder clients so you can call and ask if they got the work, how fast it came, and whether they would do it again.
We work month to month with no long lock-in, and you own your ad accounts, your Google Business Profile, and every lead and recording. If we are not producing, you can walk and keep all of it. We would rather earn next month than trap you in a contract.
Hop on a 15-minute strategy call. We'll show you how many composite and tear-out-and-replace deck jobs your market is searching for right now, and how to be the builder who quotes them first.
Marketing for decking companies is not one channel, it is all of them pulling together. Decking advertising on Google, Facebook, and the map pack only pays off when it runs as one system. That is the difference between real Decking marketing and a freelancer boosting a post once a month.
If you cannot name the channel that booked your last five deck jobs, you do not have a marketing system, you have a stack of receipts. Most deck builders are not under-marketed. They are scattered: a little Facebook here, a yard sign in a finished customer's yard, a website some agency built three years ago and forgot, and no way to tell which dollar turned into a $20,000 composite build. This guide is about fixing that, owner to owner.
The problem is almost never that you are doing too little. It is that you are doing six things halfway instead of three things all the way. You post a finished-deck photo when you remember to, your Google profile has four pictures from two seasons ago, the ads a generic agency set up are bidding on "deck" instead of "composite deck builder," and nobody is calling homeowners back fast enough in the spring rush.
Then there is the tracking problem. If you do not know your cost per booked job by channel, every budget decision is a guess. You keep spending on the thing that feels busy and quietly cut the thing that was actually booking your highest-ticket composite decks. The agencies selling you "impressions" and "engagement" love this, because those numbers always look good and never tie to a single deck on your build calendar.
The takeaway: a deck builder that runs three channels well and tracks every lead beats one running ten channels it cannot measure, every single time.
You do not need fifteen marketing ideas. You need the four or five that consistently put high-ticket decks on the calendar, run properly and pointed at the right neighborhoods:
Google Local Service Ads. The Google Verified placement at the very top of search. Pay per lead, exclusive, and the highest-intent spot there is for "deck builder near me." This is where the homeowner who already decided to build looks first.
Google Search Ads. Capture homeowners actively searching "composite deck cost," "Trex deck installation," and "deck builder," sent to a landing page built for decks, not your generic homepage. The money is in bidding up the high-ticket searches and blocking the junk like "deck of cards" and "deck the halls."
Google Business Profile and the Map Pack. A big share of local clicks land in the map results. A complete profile loaded with before-and-after deck photos and a steady flow of reviews ranks you there and feeds your Local Service Ads at the same time.
Facebook and Instagram. Decking is a visual trade, and this is where you sell the dream. Real photos and short clips of finished composite decks, multi-level builds, and railing upgrades, targeted at homeowners in the right neighborhoods, plus retargeting the ones who got a quote and stalled over winter.
Everything else, yard signs in finished yards, truck wraps, direct mail to the better subdivisions, is a multiplier on top of that core, not a replacement for it. Build the engine first, then add the extras.
There is no single right number, but most growing deck builders invest somewhere in the range of 7 to 12 percent of revenue back into marketing, weighted heavier when they are trying to fill the calendar or add a crew. The mistake is judging that spend by its price tag instead of the decks it books.
The $500-a-month agency is the most expensive option on the table. They run the same templated campaign for a deck builder, a dentist, and a plumber, they do not know a composite deck from a pressure-treated one, and they bill you while your budget burns on clicks that never book. Cheap marketing does not save money. It quietly costs you the high-ticket decks that went to the builder with a real system.
Likes, impressions, clicks, and "reach" do not pay your crew. The number that actually runs a deck business is cost per booked job: what you spent on a channel divided by the decks it actually booked. Track that one number per channel and the right decisions get obvious. You put more money behind what books $22,000 composite decks and cut what books $400 board repairs across town.
This is also the only honest way to compare channels. A Local Service Ads lead can cost more than a Facebook lead and still be cheaper per booked deck, because the intent is higher. You cannot see that without call tracking and a number tied to every lead, which is exactly what most deck builders are missing.
Decking is a high-ticket trade, and that should change how you think about spend. When the average job is worth thousands in profit, a lead that costs $80 instead of $30 is not expensive if it closes a real composite build. The builders who undershoot their marketing budget to "save money" end up with idle crews while the builder who spends to fill the calendar stays booked out for months. Set your budget against the value of a booked deck, not against the price of a single lead, and weight it toward the channels that bring the big jobs.
Deck demand is not flat, and your marketing should not be either. Spring and summer are when the calls flood in and the big composite builds get booked, so that is when you push budget hard and make sure every call gets answered live. The off-season is for two things: booking the repairs and smaller jobs that keep crews busy, and building the reviews and rankings that pay off when spring hits.
The builders who win do not crank up marketing in a panic when the weather turns. They are already at the top of Google in February, because they kept the engine running through the quiet months. The homeowner planning a spring deck starts shopping in late winter, and the builder who is already visible and reviewed books that job before the busy builders even turn their ads back on.
The scattered approach has a hidden tax: a web guy who does not talk to the ad guy who does not talk to whoever runs your Google profile. Leads slip through the cracks, nobody owns the result, and you are the one stitching it together between estimates and job sites.
An integrated system fixes that. The ads point at landing pages built to convert, the calls are tracked back to the channel that produced them, the reviews feed the rankings, and one team owns the cost per booked job across all of it. That is the difference between marketing that feels busy and marketing that fills the build calendar.
You can buy the best ads in town and still lose the job if they land on a slow, generic website. Most deck builder sites are brochures: a logo, a stock photo, a list of services, and a contact form buried at the bottom. A homeowner ready to spend $20,000 on a deck does not read a brochure. They want to see your work, proof you build what they want, and a fast way to get a quote.
A site that actually books jobs loads fast on a phone, leads with a real gallery of finished decks in composite and wood, shows off the multi-level and railing work that sets you apart, puts the call button and the form where a serious homeowner can find them, and answers the one question on their mind: can you build the deck I am picturing, and what does it cost. Every dollar you spend driving traffic is wasted if the page it lands on was built to look nice instead of to book the call.
When a homeowner gets three deck quotes, the star rating, the review count, and your photo gallery usually decide who they trust before they ever talk price. Reviews are not a vanity metric, they are one of the biggest drivers of where you show up in the Map Pack and the Local Service Ads lineup, and they do the convincing for you on every ad you run. A 4.9 with 150 reviews and a wall of finished-deck photos beats a 4.7 with 20 nearly every time.
That makes review generation and a real before-and-after gallery a marketing channel, not an afterthought. The builders who win ask every happy customer for a review the day the deck is done, send the direct link by text, and keep shooting clean photos of every finished build. It compounds: more reviews and better photos lift your rankings and your close rate at the same time. Most deck builders leave this entirely to chance.
Here is the trap a lot of owners do not see until they try to leave. The agency builds the Google Ads account, the Business Profile, the call tracking, and the website under their own name, so the day you stop paying, all of it walks out the door with them. You are left starting from zero, and they know it, which is why they do not have to keep earning your business.
Insist on owning everything from day one: your ad accounts, your Google profile, your website, your phone numbers, and your data. A marketing partner confident in their work has no problem with that, because they keep you by booking decks, not by holding your assets hostage. If an agency will not put your name on your own accounts, that tells you exactly how the relationship is going to go.
Whether you call it Decking marketing, digital marketing for decking, or just marketing for decking that books jobs, the scoreboard never changes: a full schedule, not vanity metrics. A Decking marketing company that cannot tie spend to booked work is not worth your money.
We have run marketing for home service contractors since 2018, and we only work in home services, so we are not learning your trade on your dime. We build the whole system, the ads, the landing pages, the Google profile, the reviews, the photo galleries, and the call tracking, and we manage it to one number: booked deck jobs. Everything is tracked, you own your accounts, and we work month to month. If your marketing feels busy but your calendar has open weeks, that is the problem we solve.
Get My Decking Marketing PlanGrab a 15-minute call and we'll show you how we'd fill your build calendar with real composite deck jobs. No contracts, no pressure.
Full-service marketing agency exclusively serving home service contractors. Generating 50-200 exclusive leads per month since 2018.
