We generate 50-300 exclusive decking leads per month for decking companies. Specialized decking digital marketing with proven multi-channel systems built specifically for decking service contractors.
215 leads. 142 booked jobs. $128K in revenue — every dollar you spent traced to the ad that produced it.
| Source | CPL | Leads | Booked | |
|---|---|---|---|---|
| G | Google Ads | $32 | 58 | 41 |
| f | Facebook & Instagram | $22 | 52 | 33 |
| ✓ | Local Service Ads | $35 | 40 | 28 |
| M | Google SEO | $0 | 30 | 21 |
| ▶ | YouTube Ads | $26 | 22 | 13 |
| ✉ | Direct Mail | $40 | 13 | 6 |
Google Ads, Facebook, Local Service Ads, SEO, YouTube, Direct Mail — six channels working together. When one slows down, the others keep your crew booked. No more "single-channel panic" when Facebook has a bad week.
Every week we move your budget toward the channel, campaign, and keyword producing the most booked decking install jobs. When Facebook pulls ahead of Google, we shift. Your money always chases the crew’s best bookings — automatically.
Every call, text, and form tagged to the exact ad that produced it. That $4K decking install? Came from a $32 Google click. No agency black box — you see exactly which campaign paid for which job.
We're a decking marketing agency that exclusively works with decking companies and decking service contractors. We've helped 150+ decking service businesses scale from 1-2 crews to 3+ crews through consistent lead generation.
150+ decking clients. We know which marketing channels book emergency decking vs. scheduled maintenance. It's all we do.
Most clients see their first decking leads within 48-72 hours. We focus on channels that deliver immediate results while building long-term assets.
Month-to-month agreements. No long-term contracts. We earn your business every single month with results you can measure.
We understand the difference between residential deck repair, commercial decking contracts, and emergency deck construction response.
Not shared with 5 competitors like Angi or Thumbtack. Every lead goes directly to your business and nobody else.
Cancel anytime. We don't lock you in because we don't need to. When you're getting 50-300 leads a month, you're not going anywhere.
Instead of relying on one lead source, we build a complete decking marketing system using 6 proven lead generation channels. Each generates different decking leads — from storm damage repairs to seasonal maintenance. When one slows down, the others keep leads flowing.
Rank on Google’s first page for “deck construction [city]” and “decking company.” We optimize your website, Google Business Profile, and create content targeting decking keywords. Generates free leads long-term without ongoing ad costs. Results: 20-100 leads/month Cost: SEO Growth Package
Target affluent neighborhoods with 3-touch campaigns featuring your deck repairs photos, a business owner’s perspective, and your image. Perfect for targeting deck repair and decking for high-value property owners in targeted zip codes. Results: 20-100 leads/month Cost: $50-85 per lea
Showcase your decking videos to homeowners watching decking and home improvement videos. Target by property value, demographics, and retarget people who searched for deckings. Perfect for brand building & showing your expertise. Results: 20-50 leads/month Cost: $35-65 per lead
Best for: High-intent phone calls, homeowners requesting quotes, same-day consultations, energy-efficiency-focused homeowners
Best for: High-intent phone calls, homeowners requesting quotes, same-day consultations, energy-efficiency-focused homeowners
Best for: Whole-home decking leads, premium decking guard and seamless decking leads, energy-efficiency-focused homeowners
Here's exactly how each channel works, what you get, and why it's effective for decking companies:
Don't take our word for it. These deck contractors tried Facebook ads, hired agencies, and used Angi's before finding us.
"I tried Angi Leads, Thumbtack—just wasted money. Then I landed a $75k job through Home Service Direct. Most leads are $2k+, and they keep me busy year-round, even during slow season. They're legit, and I stand by them."
"In less than six months, we scaled, opened another office, acquired more employees, and we're already planning our third location for spring. Home Service Direct is the best marketing decision I've made for my company."
"Home Service Direct completely transformed our business. We're getting 10+ leads daily and adding $50,000 worth of jobs to our pipeline every week. In just 6 months, we've grown from a 2-truck operation to 5 trucks."
From 2-man crews to multi-location operations — deck builders across North America book more jobs with Home Service Direct.
Every week without a system, the $10K+ jobs in your area go to the contractor who showed up first. Here's how to be that contractor.
If your phone isn't ringing off the hook with new jobs and new customers all year long, it's time to schedule a call with a tree service lead generation expert.
During your call, talk about your goals for your business. Before you hang up, you'll have the beginnings of a marketing plan to grow your company.
Start winning online, earning more money, beating your competition, and becoming recognized as the #1 tree service business in your community.
Hop on a free 15-minute strategy call. We'll show you exactly how many $10K+ projects are available in your market and how to start landing them.
Decking marketing requires specialized knowledge that general agencies don't have:
We've spent $5M+ on decking marketing. We know what works.
We hear this constantly. Here's what usually went wrong:
We've tested 1,000+ Facebook ad variations for deckings. We know exactly which creatives, audiences, and funnels convert.
Most clients get their first lead within 48-72 hours. Here's the timeline by channel:
We always start with the fastest channels first.
Yes — from 1 crew to 15+ crews. Our Starter Package is designed for companies with 1-2 crews looking to scale to 3-5 crews.
Depends on your package and market:
All leads are exclusive — they go only to your company.
We serve 50+ markets across the US, including Houston, Phoenix, Dallas, Atlanta, Denver, Tampa, Charlotte, Nashville, Austin, Las Vegas, Portland, Seattle, San Diego, Sacramento, and more.
If your metro area has 100K+ population, we can generate decking leads there.
Don't trust us. Verify.
We'll give you phone numbers of current decking clients. Call them. Ask these 4 questions:
We're the only decking marketing agency that does this.
Full transparency on every dollar spent:
You get weekly reports showing cost per lead, conversion rate, and GBP performance. No guessing, no vanity metrics — just the numbers that matter.
Generic agencies treat you like a dentist or law firm. We know "emergency deck construction" has 10x higher intent than "deck repair estimate."
Storm damage campaigns in rainy season, fall leaf guard pushes, winter ice dam prevention promos. We plan around your demand cycles.
Map Pack optimization, location-based content, and geo-targeted ads that own your service area against 20-50 local competitors.
Full composite deckings book at $2K-$5K. We optimize for those — not $150 cleaning jobs.
Generic agencies are guessing. We've done this 150+ times.
A strategic decking marketing calendar matches ad spend to seasonal demand:
Jan-Feb: Market ice dam prevention and emergency repair. Competition at annual low, CPL drops 40-50%. Build SEO content that will rank by spring.
Mar-Apr: Highest-ROI advertising window. Ramp budgets 30-40% — demand is high but competition hasn't peaked.
May-Jun: Transition to deck repair and guard campaigns as cleaning demand softens.
Jul-Aug: Peak decking guard season. Guard projects average $2,500-$5,000 — double standard installation revenue.
Sep-Oct: Second demand surge. Every cleaning appointment is a chance to quote guards or replacement.
Nov-Dec: Winter prep campaigns. Lock in spring contracts at advance pricing to fill Q1 schedules.
A $99-$149 cleaning isn't a revenue center — it's a marketing channel. You get on the homeowner's property, build trust, and see decking condition firsthand. 60-70% of homes over 15 years old need composite decking or major repair.
15-25% of cleaning customers convert to replacement or guard projects within 12 months. At $99/service with 20% upsell rates and $5,000 average project value, that's $1,000 expected revenue per cleaning appointment.
Sources: NRCA / U.S. DOE
Want a year-round system that fills your decking schedule in every season? 70+ deck contractors trust us to deliver 50-200 leads per month.
The exact 6-channel system we run for 100+ decking companies to book $5K-$15K jobs. Read it in 10 minutes. Use it for free.
Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.
