Homeowners do not pick the cheapest tub-to-shower swap. They hire the remodeler they already trust. We run all of your bathroom remodeling marketing for you, Google and Facebook ads, your website, your reviews, and call tracking. Your before-and-after photos and financing offer beat Re-Bath and Jacuzzi locally, and you end up with a calendar full of $12K-$35K remodels, not $200 caulk calls.
215 quote requests. 142 booked remodels, from tub-to-shower swaps to full gut jobs. $1.85M in revenue, and every dollar you spent traced back to the ad that produced it.
| Source | CPL | Leads | Booked | |
|---|---|---|---|---|
| G | Google Ads | $32 | 58 | 41 |
| f | Facebook & Instagram | $22 | 52 | 33 |
| ✓ | Local Service Ads | $35 | 40 | 28 |
| M | Google SEO | $0 | 30 | 21 |
| ▶ | YouTube Ads | $26 | 22 | 13 |
| ✉ | Direct Mail | $40 | 13 | 6 |
Google Ads, Facebook, Local Service Ads, SEO, YouTube, Direct Mail, your website and your reviews. We run all of it for you, all year, instead of you stitching together five vendors who never talk to each other. One team building your name in your market.
Paid ads turn on fast, but your reviews, your rankings, and your brand keep growing the whole time we work together. A homeowner who saw your remodel video in spring calls you in the fall when their shower pan finally fails. Six months in, more of your jobs come in without you paying per click.
Your ad accounts, your website, your Google profile, your reviews. They stay in your name, and you see exactly which channel produced each call. That $9K shower remodel came from a $32 Google click. No black box, and nothing held hostage if you ever leave.
A bathroom remodel is a $3K tub-to-shower swap or a $50K gut job, and either way the homeowner picks the company they already trust. We do marketing for bathroom remodelers all day, every day, running every channel under one roof so you become that company in your town. Since 2018 we have done it for 150+ remodeling crews while they stayed on the job site.
150+ bathroom remodeling clients, and that is all we do. We know a homeowner with a leaking shower pan is ready to buy now, and a "just getting ideas for a full gut" homeowner needs months of follow-up. A generic agency treating you like a dentist does not.
Most clients see their first bathroom remodeling leads within 48-72 hours. We turn on the channels that ring your phone fast while building the reviews and rankings that keep paying off for years.
Month-to-month agreements. No long-term contracts. We earn your business every single month with results you can measure.
Bath Fitter, Re-Bath and Jacuzzi Bath Remodel outspend you on search every day. We cannot outbid them, so we make you win locally on Local Service Ads, fast follow-up, real before-and-after photos, and financing offers that turn a local crew into the obvious local choice.
Not shared with 5 competitors like Angi or Thumbtack. Every lead goes directly to your business and nobody else.
Cancel anytime. We don't lock you in because we don't need to. When you're getting 50-200 leads a month, you're not going anywhere.
We do not lean on one lead source. We run all six of these channels together so your company shows up when a homeowner is searching for a quote tonight and stays in front of the neighbor whose 1990s bathroom is finally getting torn out. When one channel has a slow week, the others keep your crews booked.
We put your company at the top the second a homeowner searches "bathroom remodeling [city]" or "tub to shower conversion near me." With bathroom remodeling Google Ads, these are the people ready for a quote today, and we build the landing page and call tracking so you know every estimate that came from it.
Your best before-and-after shots stop the scroll, and a low-monthly financing offer closes the big gut jobs. Facebook ads for bathroom remodelers reach homeowners with a dated, cracked or moldy bathroom months before they ever start searching, which is where whole-bath remodels and your brand recognition get built.
We get your company the top Google Local Service Ads spot for "bathroom remodeler near me." That green checkmark next to your name is why a homeowner picks you over Bath Fitter's glossy ad, and you only pay when the phone actually rings.
We rank your Google profile and website for "bathroom remodeling [city]" so you pull estimates month after month without paying per click. The top three map results take about 75% of the local clicks, and we get you there with reviews, finished-bath photos, and local content that keeps compounding the longer we work together.
We hit older homes in your best ZIP codes with a sharp before-and-after mailer and a low-monthly financing offer. Plenty of those owners are staring at a 30-year-old bathroom and are not searching online yet. Mail gets your name on their kitchen counter first, and it pairs well with a tax-refund-season push in late winter and spring.
We run your remodel walkthrough videos in front of homeowners watching renovation and home-improvement content, targeted by home value and retargeted to anyone who already visited your site. This is how you become the name a homeowner remembers the day their shower pan finally leaks or they decide the tub has to go.
Here is exactly how each channel pulls a different bathroom buyer, the homeowner ready to quote a tub-to-shower swap today and the one whose 1990s bathroom is finally getting torn out next spring, so your install crews stay booked all year.
Don't take our word for it. These bathroom remodelers wasted money on shared Angi leads and agencies that never touched a bath job before they found us.
"Angi and Thumbtack just sold me the same lead five other guys got. Then HSD's financing ad landed me a $34K full gut remodel in week two. Now most of my quotes are real $12K-plus jobs, not $300 grab-bar calls, and I stay booked through winter."
"In six months my before-and-after ads filled the calendar so fast I added a second install crew and stopped chasing tub-to-shower swaps to take on full remodels. We're outbooking the Re-Bath dealer across town. Best marketing decision I've made."
"We're booking 10+ bathroom quote requests a day now and adding around $50,000 in remodels to the schedule every week. In 6 months we went from one install crew booked a week out to three crews booked a month out. Game changer."
From solo remodelers to multi-crew operations - bathroom remodeling contractors across North America book more jobs with Home Service Direct.
Every week without a system, the financed gut jobs in your area go to the remodeler who answered first while you wait on shared Angi leads. Here's how to be that remodeler.
If your install crews go quiet between projects, or your quote requests dried up to nothing but $200 caulk and grab-bar calls, book a 15-minute call with a marketing expert who only works with bathroom remodelers.
We map out where your next tub-to-shower swaps and financed full remodels come from, which zip codes have the older homes with dated bathrooms, and how we'll beat Bath Fitter and Re-Bath in your market. A plan built for your area, not a cookie-cutter template.
We turn the channels on, your phone rings with ready-to-quote homeowners and demo-ready remodel buyers, and your install crews stay booked weeks out - so you land the $12K-$35K jobs and become the #1 bathroom remodeling company in your area.
A generic agency runs the same playbook for a dentist, a law firm, and a remodeler. Bathroom work does not behave that way. A homeowner is not buying on the spot, they are booking an in-home consultation, then deciding weeks later after they see your design and your before-and-after photos. A full gut or a multi-bath job is worth many times a basic tub-to-shower swap, and people are quietly comparing you against national brands like Bath Fitter and Re-Bath while they sit on the fence.
We have run home service marketing since 2018 and we only do home services, so we build around the consultation as the real goal, we lead with your photo proof, and we weight your spend toward the high-ticket remodels instead of just turning on ads and hoping.
Almost every time, it was the setup, not the channel. The usual misses are stock photos instead of your real before-and-after work, targeting everyone in the metro instead of homeowners who actually own their place and can fund a remodel, sending clicks to a homepage instead of a page built to book a consultation, quitting in three weeks before the ads optimized, and no call tracking so nobody knew which ad booked the appointment.
Fix those and the same channels that "didn't work" start filling your calendar with design appointments. That is most of what we do when a remodeler comes to us off a bad campaign.
Some of it pays off in days, the rest compounds over months, which is the whole point of running a system instead of one campaign. Local Service Ads and paid search can book consultations within a week. Facebook usually takes a few days to settle in. SEO, reviews, and your Google Business Profile take a couple of months but then keep producing without a click charge on every lead.
We start on the fast channels so you book appointments early, then build the rankings and reviews underneath so six months in, more homeowners come to you already having seen your work.
Every call and form is tracked back to the exact channel that produced it, so you can see that the $22,000 full remodel started as a $60 Local Service Ads call, not a guess. You get a straight weekly read on what booked, what it cost, and which zip codes are producing, instead of a dashboard full of impressions and "engagement" that never paid an invoice.
If a channel is not booking consultations, we move the money to one that is. That is the whole job.
For an established remodeler running the full system, a strong month is a calendar full of in-home consultations with the high-ticket multi-bath and full-gut jobs weighted ahead of the small tub-to-shower swaps, and a chunk of those homeowners coming in already having seen your before-and-after photos. Early months are smaller while the engine and the brand work build.
Bathroom demand also holds steadier than the outdoor trades, with reliable bumps at the new year and through tax-refund season, so we build for steady, profitable growth instead of a one-time spike of tire-kicker leads.
Don't trust us, verify us. We will hand you the numbers of current bathroom remodeling clients so you can call and ask if they got booked consultations, how fast they came, and whether they would do it again.
We work month to month with no long lock-in, and you own your ad accounts, your Google Business Profile, and every lead and recording. If we are not producing, you can walk and keep all of it. We would rather earn next month than trap you in a contract.
Hop on a 15-minute strategy call. We'll show you how many homeowners are searching for tub-to-shower swaps and full remodels in your market right now, and how to start landing those $12K-$35K jobs.
Marketing for bathroom remodeling companies is not one channel, it is all of them pulling together. Bathroom Remodeling advertising on Google, Facebook, and the map pack only pays off when it runs as one system. That is the difference between real Bathroom Remodeling marketing and a freelancer boosting a post once a month.
If you cannot name the channel that booked your last five bathroom remodels, you do not have a marketing system, you have a pile of receipts. Most remodelers are not under-marketed. They are scattered: a little Facebook here, a Houzz profile there, a website some agency built and forgot, and no way to tell which dollar turned into a full gut remodel. This guide is about fixing that, owner to owner.
The problem is almost never that you are doing too little. It is that you are doing six things halfway instead of three things all the way. You boost a post when you remember to, your Google profile has four photos from 2021, the ads a generic agency set up are bidding on "bathroom" instead of "bathroom remodel near me," and nobody is answering the phone on the first ring when a serious homeowner calls.
Then there is the tracking problem. If you do not know your cost per booked job by channel, every budget decision is a guess. You keep spending on the thing that feels busy and cut the thing that was quietly booking your biggest remodels. The agencies selling you "impressions" and "engagement" love this, because those numbers always look good and never tie to a single job on your schedule.
The takeaway: a remodeler that does three channels well and tracks every lead beats one running ten channels it cannot measure, every single time.
You do not need fifteen marketing ideas. You need the four or five that consistently put real remodel projects on the schedule, run properly and pointed at the right zip codes:
Google Local Service Ads. The blue Google Verified badge at the very top of search. Pay per lead, exclusive, and the highest-intent placement there is for "bathroom remodeler near me." This is where the homeowner who is ready to hire goes first.
Google Search Ads. Capture homeowners actively searching for remodels, tub-to-shower conversions, and walk-in showers, sent to a landing page built for bathroom work, not your homepage. The money is in bidding up the high-intent searches like "bathroom renovation cost" and blocking the junk like "bathroom decor ideas."
Google Business Profile and the Map Pack. A huge share of local clicks land in the map results. A complete profile with fresh before-and-after photos and a steady flow of reviews ranks you there and feeds your Local Service Ads at the same time.
Facebook and Instagram. Where you create demand before the homeowner is even searching. Real before-and-after photos of finished bathrooms targeted at homeowners in the right neighborhoods, plus retargeting the people who got a quote and stalled. Bathrooms are visual, and these platforms reward great photos.
Everything else, Houzz, direct mail, home shows, vehicle wraps, yard signs, is a multiplier on top of that core, not a replacement for it. Build the engine first, then add the extras.
There is no single right number, but most growing remodeling companies invest somewhere in the range of 7 to 12 percent of revenue back into marketing, weighted heavier when they are trying to grow or fill a new crew. The mistake is judging that spend by its price tag instead of the money it makes back.
The $500-a-month agency is the most expensive option on the table. They run the same templated campaign for a remodeler, a dentist, and a plumber, they do not know a tub-to-shower conversion from a vanity swap, and they bill you while your budget burns on clicks that never book. Cheap marketing does not save money. It quietly costs you the $15,000 remodels that went to the company with a real system.
Likes, impressions, clicks, and "reach" do not pay your crew. The number that actually runs a remodeling business is cost per booked job: what you spent on a channel divided by the jobs it actually booked. Track that one number per channel and the right decisions get obvious. You put more money behind what books full remodels and cut what books $400 fixture swaps two towns over.
This is also the only honest way to compare channels. A Local Service Ads call can cost more than a Facebook lead and still be cheaper per booked job, because the intent is higher. You cannot see that without call tracking and a number tied to every lead, which is exactly what most remodelers are missing.
Bathroom remodeling is a visual sale, and nothing closes a homeowner like proof you have done it before. A wall of crisp before-and-after photos does more convincing than any headline you can write. The dated, cramped, leaking bathroom on the left and the clean, finished, well-lit one on the right tells the homeowner exactly what they are buying and that you are the company that can deliver it.
So treat your photos as a marketing asset, not an afterthought. Shoot every finished job, good lighting, same angles before and after, and feed those images into your website, your Google profile, your ads, and your social posts. The remodeler with a portfolio of real, local finished bathrooms beats the one with a stock photo and a logo every time a homeowner is deciding who to trust in their house for two weeks.
The scattered approach has a hidden tax: a web guy who does not talk to the ad guy who does not talk to whoever runs your Google profile. Leads slip through the cracks, nobody owns the result, and you are the one stitching it together between job sites.
An integrated system fixes that. The ads point at landing pages built to convert, the calls are tracked back to the channel that produced them, the reviews and photos feed the rankings, and one team owns the cost per booked job across all of it. That is the difference between marketing that feels busy and marketing that fills the schedule.
You can buy the best ads in town and still lose the job if they land on a slow, generic website. Most remodeler sites are brochures: a logo, a stock photo, a list of services, and a contact form buried at the bottom. A homeowner ready to spend $15,000 on a bathroom does not read a brochure. They want before-and-after proof, real reviews, a clear price range, and a fast, easy way to get a quote.
A site that actually books jobs loads fast on a phone, leads with real photos of your finished bathrooms, puts the call button and the form where a serious homeowner can find them, and answers the questions on their mind: can you do my kind of project, what does it run, and how soon can you start. Every dollar you spend driving traffic is wasted if the page it lands on was built to look nice instead of to book the call.
When a homeowner gets three quotes for a remodel, the star rating and the review count usually decide who they trust before they ever talk price, and a bathroom is an expensive, personal project people are nervous about. Reviews are not a vanity number, they are the single biggest driver of where you show up in the Map Pack and the Local Service Ads lineup, and they do the convincing for you on every ad you run. A 4.9 with 200 reviews beats a 4.7 with 30 nearly every time.
That makes review generation a marketing channel, not an afterthought. The companies that win build a simple system to ask every happy customer at the right moment, the day the finished bathroom gets the wow reaction, and respond to every review fast. It compounds: more reviews lift your rankings, which bring more calls, which bring more reviews. Most remodelers leave this entirely to chance.
Here is the trap a lot of owners do not see until they try to leave. The agency builds the Google Ads account, the Business Profile, the call tracking, and the website under their own name, so the day you stop paying, all of it walks out the door with them, including the before-and-after photos and reviews you earned. You are left starting from zero, and they know it, which is why they do not have to keep earning your business.
Insist on owning everything from day one: your ad accounts, your Google profile, your website, your phone numbers, your photos, and your data. A marketing partner confident in their work has no problem with that, because they keep you by booking jobs, not by holding your assets hostage. If an agency will not put your name on your own accounts, that tells you exactly how the relationship is going to go.
Whether you call it Bathroom Remodeling marketing, digital marketing for bathroom remodeling, or just marketing for bathroom remodeling that books jobs, the scoreboard never changes: a full schedule, not vanity metrics. A Bathroom Remodeling marketing company that cannot tie spend to booked work is not worth your money.
We have run marketing for home service contractors since 2018, and only home services, so we are not learning your business on your dime. We build the whole system, the ads, the landing pages, the Google profile, the reviews, the before-and-after photo strategy, and the call tracking, and we manage it to one number: booked bathroom remodels. Everything is tracked, you own your accounts, and we work month to month. If your marketing feels busy but your schedule has open weeks, that is the problem we solve.
Get My Bathroom Remodeling Marketing PlanGrab a 15-minute call and we'll show you how we'd fill your install crews with $12K-$35K remodels in your area. No contracts, no pressure.
Full-service marketing agency exclusively serving home service contractors. Generating 50-200 exclusive leads per month since 2018.
