Cost per lead is the wrong number to judge your marketing on. What matters is what you pay to put a real job on the schedule. Plug in your numbers and see it in seconds.
Your results
From 50 leads at a 30% close rate.
Cost per booked job
What you actually pay to put one real job on the schedule.
No signup. The math runs in your browser.
The real number
Plenty of lead sources look cheap on a per-lead basis and turn out expensive once you count how many actually turn into work. A $40 lead that only books 1 in 10 times costs you $400 a job. A $90 lead that books 1 in 3 costs you $270. The headline number lies; the booked-job number tells the truth.
That is the math we run for every contractor we work with. We track which channel and which ad produced each booked job, then move the budget toward what actually fills the schedule. Cheaper leads are not the goal. Cheaper booked jobs are. Want to see the return on the other side of that spend? Run our marketing ROI calculator to see your ROI, ROAS, and customer acquisition cost.
The levers
Three levers move it more than the per-lead price ever will. Close rate: a fast callback and a tight follow-up process can take you from 20 percent to 40 percent, which cuts your cost per job in half. Lead quality: exclusive, high-intent leads book at a far higher rate than shared bid-war leads. Average job value: the bigger the job, the more marketing each one can carry. Improve any one of these and the calculator above moves in your favor.
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FAQ
We run the ads, track every booked job, and move your budget to what actually fills the schedule.
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Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.