A homeowner gets two or three quotes and picks within days. We hand you ready-to-quote fence jobs, exclusive to you, while they're still shopping. Guaranteed 20+ in 30 days or we work for free.
142 fence jobs signed. $781K in revenue. Privacy panels, gate installs, storm-damage replacements, all of it yours alone, while the homeowner is still collecting their second and third quote.
| Source | CPL | Leads | Booked | |
|---|---|---|---|---|
| G | Google Ads | $32 | 58 | 41 |
| f | Facebook & Instagram | $22 | 52 | 33 |
| ✓ | Local Service Ads | $35 | 40 | 28 |
| M | Google SEO | $0 | 30 | 21 |
| ▶ | YouTube Ads | $26 | 22 | 13 |
| ✉ | Direct Mail | $40 | 13 | 6 |
On Angi the same privacy-fence homeowner gets sold to four contractors, so you are bidding against yourself before you ever pull up to measure. Our fence jobs are yours alone. Exclusive leads close at 25-40 percent against 5-10 percent on shared, and the average ticket sits in the low five figures, so a few extra closes a month is real money.
That full-perimeter cedar install? Traced back to a $32 click on "privacy fence near me." Every call, text, and quote request is tied to the exact keyword and campaign behind it, so you can pour budget into the searches that book installs and cut the ones that only bring fence-repair tire-kickers.
No "90-day strategy phase." We turn your campaigns on in week one and the first quote requests land in 1 to 3 days. That speed wins fencing, because the homeowner who got three quotes Tuesday signs by Friday with whoever called back fastest, not whoever is still mailing a kickoff deck.
A fence is a $3K-$6,500 decision a homeowner makes after getting two or three in-person quotes. You don't need shared fence leads racing four other contractors to the phone. You need exclusive homeowners who are ready to quote, handed to you alone, while they're still shopping. Since 2018 that is the only thing we build for fence companies.
We run lead programs for fence contractors all day long. We know a storm-damaged fence is a fast, price-insensitive close, and a "just pricing a privacy fence" call needs follow-up. A generic agency that treats you like any other contractor does not.
Most fence clients see their first exclusive leads within 1 to 3 days. We launch on the channels homeowners actually use to find a fence company, not after a 30-day "strategy phase" like the last agency that made you wait.
Month-to-month agreements. No long-term contracts. We earn your business every single month with ready-to-quote homeowners you can count on.
Google Ads, Facebook, LSA, SEO, YouTube, Direct Mail. When search slows down in deep winter, social and mail keep the fence installation leads coming. One dead channel never empties your schedule.
Angi and Thumbtack sell the same fence lead to four or five contractors, so you're bidding against yourself before you even call. Shared leads close at 5-10%; exclusive leads close at 25-40%. Ours go to your business and nobody else.
Cancel anytime. We don't lock you in because we don't need to. When your crew is booked weeks out on privacy fence and gate jobs, you're not going anywhere.
Relying on one lead source is how fence companies get burned when Google has a slow week. We run six channels at once. Each one reaches fence buyers at a different stage, from the homeowner searching tonight to the one whose old fence just blew down in a storm. When one slows down, the others keep your crew booked.
Catch homeowners the second they search "fence installation near me" or "[material] fence [city]." Your ad sits above the organic results, right when someone is ready for a quote today. These are the highest-intent fence installation leads there are, from people actively pricing the job this week.
Reach homeowners with aging or storm-beaten fences before they ever start shopping. Before-and-after photos of your installs, the curb-appeal payoff, and a monthly-payment offer stop the scroll. Fences are visual and financeable, so this is where bigger privacy fence and vinyl fence jobs get born.
Show up at Google's #1 spot for "fence installers near me" with the verified green checkmark next to your name. You only pay per call, the calls are exclusive to you, and that badge makes a homeowner pick you over the contractor with no reviews. Wood fence, chain link, and repair calls all land here.
Rank your Google Business Profile and website for "wood fence [city]" and "fence contractor near me" so you pull free fence leads month after month. Reviews, photos of finished jobs, and local content put you in the map pack, the single highest-converting local surface, where ready-to-buy searches land.
Hit homes with old or sagging fences in your best ZIP codes with a 3-touch mailer: a sharp before-and-after, a curb-appeal angle, and a financing offer. Plenty of those owners need a full fence replacement and aren't searching online yet. This is how you reach the privacy-fence buyer before your competitor does.
Run your install videos in front of homeowners watching home-improvement and renovation content. Target by home value and retarget anyone who already visited your site. This is how you become the name a homeowner remembers the day their fence finally needs replacing, and demonstrate your craftsmanship up front.
Here's exactly how each channel works, what you get, and why it's effective for fence companies, from residential installs to commercial fence work:
Don't take our word for it. These fence contractors tried Facebook ads, hired agencies, and used Angi before finding us.
"I tried Angi Leads, Thumbtack, just wasted money. Then I landed a $75k job through Home Service Direct. Most leads are $2k+, and they keep me busy year-round, even during slow season. They're legit, and I stand by them."
"In less than six months, we scaled, opened another office, acquired more employees, and we're already planning our third location for spring. Home Service Direct is the best marketing decision I've made for my company."
"Home Service Direct completely transformed our business. We're booking 10+ fence quotes a day and adding $50,000 of privacy and vinyl installs to the schedule every week. In just 6 months we went from a 2-truck operation to 5 trucks."
Three ways to get more fencing jobs. Only one is built only for fencing companies, hands you exclusive leads, and guarantees the work.
Every install-season week without a system, the privacy-fence and full-perimeter jobs in your zip codes go to whichever contractor measured first. Here's how to be that contractor.
If your crew is idle between installs and you're still buying shared fence leads off Angi and Thumbtack, it's time to talk to someone who has run fencing campaigns since 2018.
We map out where your next fence jobs come from: the same-week repair and storm-damage calls that close over the phone, and the high-ticket privacy, vinyl, and gate installs that sell in the backyard with a tape measure. A plan built for your town and your install season, not a cookie-cutter template.
Exclusive fence calls start hitting your phone in 48 to 72 hours. Your crews stay booked out on installs, gate work, and storm-damage replacements, and you become the fence company homeowners in your area call first.
Depends on the channel:
These are significantly higher quality than Angi, and all our fence leads are exclusive, not shared with 3-5 competitors. Many fence companies also win more of these jobs by offering point-of-sale financing (GreenSky, Synchrony, Wisetack), since the average ticket sits in the low five figures.
Angi, Houzz, and Thumbtack sell the same privacy-fence homeowner to three to five contractors, so by the time you call you are the fourth quote and the conversation is already a price fight. Our fence jobs are exclusive to your company. We also run six channels instead of leaning on one marketplace, and we back it with a 20+ leads in 30 days or we work for free guarantee. The shared-lead marketplaces guarantee you nothing but a race to the bottom on price.
Most clients get their first exclusive fence lead within 1 to 3 days. We launch campaigns immediately, not in 30 days like most agencies. Homeowners pick a fence contractor within days of searching, so fast speed-to-lead is the whole game, and your last agency probably made you wait months to see any results.
Both. The bread and butter is residential fence installation leads and fence repair leads, the privacy fence, wood fence, vinyl fence, and chain link jobs that run $3,000 to $6,500. We also target commercial fence jobs, the higher-ticket chain link, security, and access-control work that runs into five figures. Tell us which jobs you want more of and we point the channels at them.
99% of the time it wasn't the platform, it was the setup. A generic agency doesn't know that a storm-damage repair closes over the phone this week while a full privacy-fence install is a backyard, tape-measure, financing-paperwork sale. So they run broad "fence" keywords, send everyone to one weak landing page, and burn your budget on people pricing a $200 panel repair. We've run fencing campaigns since 2018 and know which keywords, audiences, and pages turn a click into a quote you actually want to drive out and measure.
Then we work for free until it does. Our performance guarantee is simple: 20+ qualified fence leads in 30 days, or we don't get paid. We keep working until you hit that number. No other agency offers this because they can't back it up.
Because we put our money where our mouth is. Month-to-month contracts. Performance guarantee. You own all your accounts and data. If we don't deliver, you leave, and we've made it easy to do that. The reason we can offer this is because we've generated leads for 100+ fence companies and know exactly what works.
From 2-truck crews to multi-location operations, fence contractors across North America book more jobs with Home Service Direct.
Hop on a 15-minute strategy call. We'll show you how many privacy, vinyl, chain-link, and repair jobs your market produces every month, and how to start signing them.
If you run fencing, this comes down to Fencing lead generation: a steady stream of fence leads from homeowners who are ready to hire, not tire-kickers. Done right, Fencing lead gen keeps your schedule full. Done wrong, you are stuck buying the same shared leads for fencing that four other companies are already calling.
That is the real math. You buy a $30 "fence installation" lead off Angi, it gets resold to three or four other fence crews in your area, you close maybe one in twelve, and your true cost per booked job runs around $400, for a job you had to underbid the whole town to win. The installer one zip code over is paying less than half that on exclusive leads no homeowner ever shopped around. The whole game is understanding that gap, and this guide walks you through it owner to owner.
Here is what the shared-lead platforms leave off the invoice. The second a homeowner who wants a privacy fence hits submit on Angi, HomeAdvisor, or Thumbtack, every installer on the list gets the same notification at once. Now you are racing three other trucks to the phone, and the homeowner is already lining up bids to play one of you against the other before you ever step on the property to measure.
So the sticker price lies to you. A $30 shared lead you close one time in twelve is not a $30 lead, it is roughly a $360 to $400 cost per booked job, and the customer treats you like one quote out of four the entire way through. An exclusive lead costs more up front and closes far more often, because nobody else ever got that homeowner's number. You are not the cheapest bid in a stack of four. You are the call.
The takeaway: stop comparing leads by price. A cheap lead with a bad close rate is the most expensive lead you can buy.
What you pay per lead depends on where it comes from and how exclusive it is. Here is the real range across the channels we run for fence companies:
Google Local Service Ads: $30 to $80 per lead, exclusive, highest intent, with the blue Google Verified badge at the top of search. Google Search Ads: $40 to $90 per lead for terms like "fence installation near me." Facebook and Instagram: $20 to $45 per lead, great for showing off finished privacy and vinyl fence photos. Shared platforms (Angi, HomeAdvisor, Thumbtack): $15 to $40 per lead, but resold to multiple installers, so your real cost per booked job is far higher. SEO: effectively $0 per lead after the initial work, which is why it is worth building underneath the paid channels.
But the channel matters less than the math behind it. A $70 LSA lead that books an $11,000 vinyl fence around a big lot is the best money you will spend all season. A $20 shared lead for a 12-foot repair section two towns over can lose you money once you count the drive time and the bidding war. Cost per lead is the wrong number to chase.
Cost per lead is a trap metric. The number that actually runs your fence business is cost per booked job. Take what you pay per lead and divide it by your close rate, and there it is in front of you.
Say you buy ten exclusive leads at $60 each. That is $600. Close half of them and you booked five jobs at $120 of lead cost apiece. If your average fence job runs $6,000 with healthy margin on it, you just turned $600 into roughly $30,000 of booked work. Now run that same math on shared leads closing at 8 percent and the whole thing falls apart. You cannot judge a lead source until you know your close rate and your average job value, so pin those two numbers down before you spend another dollar.
A homeowner who just decided they want a new fence is not shopping for a week. They are working down a short list, and the first installer who answers live and can schedule a measure usually books the job. Research on online sales leads has shown for years that responding inside the first hour dramatically improves your odds of ever reaching the person at all, let alone closing the sale.
That is the quiet reason exclusive beats shared. With a shared lead you are already behind, because three other crews got the same ping the second it landed. With an exclusive lead the homeowner found you and called you, and a phone that gets answered does the rest. A lead you call back tomorrow afternoon is a fence your competitor already measured this morning.
Not every fence lead is worth the same money. A short repair after a storm or a single sagging gate is steady, lower-ticket work that fills slow weeks and keeps a crew moving. But a full vinyl or aluminum run around a large lot, a long wood privacy fence, a pool-code fence on a tight inspection deadline, or a commercial chain-link job is $8,000 to $15,000 and up, and those are the leads that make your month.
The whole game is biasing your spend toward that high-value work, the long runs, the vinyl and ornamental jobs, the big lots and commercial bids, instead of paying the same lead cost for a 10-foot repair. A real lead system sends you a healthy mix and weights it toward the jobs that actually move the needle, not just whatever was cheapest to generate.
Work backward from your crews, not forward from a lead count. If one install crew can build somewhere around three to five fence jobs a week depending on length and material, and you close about half of your exclusive leads, you need roughly 10 to 18 solid leads a week per crew to stay booked out. Buy more than you can build and you burn leads you already paid for while homeowners wait three weeks for a measure and go elsewhere. Buy fewer and your crew sits between jobs. Match lead volume to crew capacity first, then scale the leads up when you add a crew, not before.
Not every call is a real job, and you can usually tell early. A qualified fence lead is a homeowner or property manager with a specific need, a property they actually own, and a reason it has to get handled: a new build, a privacy fence for a yard, a pool that needs a code-compliant fence before inspection, a pet fence, or a storm-damaged run that has to come down and go back up. Those book. The tire-kicker is the renter pricing a fence that is not theirs to approve, or the homeowner stuck in a fence-line or property-line dispute with the neighbor who is calling six companies to find out where the line even is.
The whole point of a real lead system is biasing your spend toward the first kind. That means the right zip codes, the right property values, and the search terms that signal a real install, not just anyone who typed "fence ideas" into Google at the dreaming stage. Better targeting up front means your estimator spends the day measuring jobs that close, not driving out to quotes that were never going anywhere.
If a past agency or lead service left a bad taste, you are not alone, and it usually comes down to the same handful of tricks. Watch for the long contract that locks you in before you have seen a single booked job. Watch for "exclusive" leads that turn out to be resold to other installers, or month-old inquiries recycled and dressed up as fresh. And watch for the outfit that cannot show you call recordings or tell you your cost per booked job, because if they are not tracking it, they are hiding it.
The fix is simple to ask for. Demand month-to-month terms, a real exclusivity guarantee in writing, call tracking on every lead, and a straight answer on what booked last month. A company actually producing fence jobs has no reason to hide any of that. The ones that fight you on those questions are telling you exactly what kind of relationship it is going to be.
Answering fast is half the battle. The other half is what happens next. Plenty of fence leads do not pick up the first time, and the installers who win are the ones who call back, text, and follow up instead of marking the lead dead after one ring. A homeowner who missed your call at 9am because they were at work will happily book a measure at lunch if you try again, and again the next day.
Build a simple rhythm: call the second the lead comes in, text if they do not answer, then follow up again the same day and the next. That alone separates the crews that close half their exclusive leads from the ones that close a quarter of the very same leads and then blame the lead source.
Fence demand spikes hard in spring and summer when homeowners want the yard done before the weather is good, and it spikes again after storms knock fences flat and everyone needs a replacement at once. The crews that clean up are the ones already sitting at the top of Google and already booking measures when the rush hits, not the ones scrambling to switch ads on after the season started. Keep the lead engine running through the slow months so your reviews, rankings, and campaigns are warm and your calendar is already filling before the busy season opens. The work goes to whoever the homeowner finds first.
Whether you call it Fencing lead generation, exclusive fence leads, or just leads for fencing, the goal never changes: a full schedule of booked jobs, not a phone that only rings for price-shoppers.
We have run lead generation for home service contractors since 2018. Every fence lead we send is exclusive, it rings your phone and nobody else's, and it is built around the high-ticket vinyl, privacy, and long-run jobs, not tire-kicker repairs. We track every lead so you know exactly what booked, and we work month to month because we would rather earn next month than lock you in. If your crews have open days on the schedule, that is the problem we solve.
Get My Exclusive Fencing LeadsGrab a 15-minute call and we'll show you how many exclusive leads your area produces this month. No contracts, no pressure.
Full-service marketing agency exclusively serving home service contractors. Generating 30-150+ exclusive leads per month since 2018.
