David Longacre is the founder and CEO of Home Service Direct, a marketing agency that works exclusively with home service contractors. He started the company in 2018, after years of running digital marketing for contractors and watching mainstream agencies treat a tree service the same way they would treat a dental clinic.
Since then, David has personally managed lead generation campaigns for more than 100 contractors across 300+ local markets, overseeing over $5 million in annual ad spend. He built the multi-channel lead systems that power every Home Service Direct client account, across Google Ads, Local Service Ads, Facebook, YouTube, SEO, and direct mail.
Home service is all he does
Home Service Direct does not take on law firms, dentists, or e-commerce stores. Home service is the only industry it serves, and David believes that focus is the whole point. A tree service owner, a window installer, and a flooring contractor each need different channels, different creative, and a different sales process, and you only learn that by doing the work in those accounts.
Why he writes these guides
Every guide on this blog comes from real contractor accounts, not theory. When David recommends a channel, quotes a cost per lead, or lays out a 90-day plan, it is because he has spent the budget and watched the phone ring. The goal is simple: give home service owners the same playbook his clients pay for, so they can make better decisions about where their marketing dollars go.
The short version
- Founder & CEO of Home Service Direct, founder-led since 2018
- 100+ home service contractors served across 300+ local markets
- $5M+ in annual ad spend managed
- Six lead channels built in-house: Google Ads, Local Service Ads, Facebook, YouTube, SEO, and direct mail