Homeowners planning a new roof or remodel get three estimates and pick a favorite before the first visit. We build a phone-first site that shows your finished projects, reviews and license, live in about 5 days.
Roofers, remodelers, fence builders and concrete contractors win jobs on photos of finished work and a clear way to ask for an estimate. A few designs our team built for project contractors:
Good contractor website design gets the homeowner to pick you before they compare prices. Here is what goes into every site we build.
Homeowners line up three contractors before anyone measures. Your photos, reviews and license sell while you finish the last job.
Roof replacement, kitchen and bath remodels, fences and decks, concrete and siding. Each one gets its own page with photos from your real jobs.
Project type, timeline and address come with every request, so you know which estimates are worth the drive.
Your best reviews sit where people decide, and a review request text goes out after every finished job.
Calls and requests land in one app on your phone, and new leads and missed calls get an instant text back.
We host it, fix it and keep it running. No setup fee, no contract, and the domain and content stay in your name.
Here is what each piece does to turn a visit into a booked job. Built, hosted and kept running for you.
Homeowners get three estimates and check each contractor on their phone. Yours looks sharp and loads fast there.
Miss a call on the roof and the homeowner gets a text right away, so your estimate stays in the running.
The form asks the project type, timeline and whether insurance is involved, plus a photo, so you show up ready to price it.
Your best reviews sit near the top, next to your license and insurance, where homeowners decide who gets the job.
Roofing, remodels, decks, concrete: every kind of project gets its own page with your before-and-after photos.
A page for each town you work in, so homeowners searching for a contractor near them find you.
Estimate requests and calls land in one app on your phone, with the project details, so nothing slips between jobs.
When the project wraps, the homeowner gets a text asking for a Google review while they are still happy.
We do not have roofers or remodelers on video yet. These are tree service and landscaping owners we work with, talking about what changed for their business.
"I always struggled to keep all our crews busy year-round. Phones were at a standstill at certain times of year. Since I've been dealing with Dave from Home Service Direct, he's always kept our calendar full. It has been a game changer for our company."
"I've been with you guys for four years now and my business has grown. When I first started it was just me and maybe two other guys. Now I have got about five, six guys and I am building a second crew right now."
"Done the mailers, done the flyers, print ads, Angi. Nobody has done what Home Service Direct has done for my business. In less than six months we have scaled, opened another office and acquired more employees. It is the best marketing decision I've made for my company."
Here is what each option really gives a contractor.
You run the trucks. We build the site, set up the review requests and keep it all running.
A 15-minute call about the projects you want more of, the area you work and what a good job is worth to you.
We build it around your name, your project photos and your services. You look it over and approve it.
Your site goes live, every lead lands on your phone and each finished job gets a Google review request.
About 5 days after you approve the design. You send your best project photos, license and insurance details and the services you want more of. We handle the rest of the contractor web design work.
$299 a month with $0 setup and no contract. That covers the website, hosting and fixes, a page for every job and every town you serve, the quote form that asks about the job, every lead in one app, missed-call text back and a Google review text after every job.
Your best finished work, your Google reviews, the projects you take on and a way to ask for an estimate. In a few seconds a homeowner should know what you build and how to get on your schedule.
Yes, if you send them to us. Your license number and proof of insurance answer the first worry every homeowner has, and they are a big part of good contractor website design.
Yes. The quote form asks about the job: project type, timeline and address. You see what they want before you call back and can put the serious ones first.
Yes. A roofer who handles storm damage can have a page explaining the inspection and how you help the homeowner through the insurance claim. After a hailstorm, people want a roofer who knows that process.
Near the top of each big project page and next to the request button. A line like "financing available" keeps homeowners from ruling you out on price. We only show it if you really offer it.
Every call and request lands in one app on your phone, and new leads and missed calls get an instant text back, so the homeowner hears from you even mid-job.
You keep your domain and content. We host it and fix it. No setup fee and no contract, so you can cancel anytime.
Hop on a 15-minute call. We will look at your current site and show you what your new contractor website would look like before your next round of bids.
Contractor web design is not about looking fancy. A homeowner about to spend serious money on a roof, a kitchen or a new deck will call three companies, and before any of you pull into the driveway, they have already looked at all three websites. The one that looks trustworthy, shows real finished work and makes it easy to ask for a bid usually gets treated like the favorite. Here is what that site needs, section by section, from the photos to the form to what happens after someone hits send.
Small repair work gets booked fast. Project work does not. A homeowner planning a big remodel may look at your site three or four times over a few weeks, show it to a spouse and compare it to the other two contractors. Every visit is a chance to win or lose the job, and it happens without you in the room. Your website has to answer the questions they would ask you at the kitchen table: have you done this kind of job before, did it come out well and can I trust you in my house.
That is why contractor web design for project work looks different from a site for a plumber or a locksmith. Those customers want someone today. Your customers want proof, and they take their time looking for it.
Nothing sells a roof or a bathroom like a photo of one you finished. Sort your photos by project type so a homeowner looking for a deck is not scrolling past forty roofs. Before-and-after pairs work best: the rotted fence and the new one, the 1980s kitchen and the finished one. Add a line under each set with the town and what the job was, like "full tear-off and architectural shingles" or "walk-in shower with a bench." Real jobs beat stock photos every time, because homeowners can tell. Take a few photos on every job, even quick ones from your phone: a messy start, the work halfway done and the clean finish. In a year you will have a gallery no competitor can copy.
A roofer who also does siding and windows, or a remodeler who does kitchens, baths and basements, needs a separate page for each. Someone searching for a bathroom remodel wants to land on a page about bathrooms, with bathroom photos and bathroom questions answered. One "Services" page with a bulleted list does not show depth, and it gives Google nothing specific to match to the search.
Every homeowner worries about hiring the wrong contractor. Put your license number on the site, say you carry insurance and mention any manufacturer certifications you actually hold. Add how many years you have been in business if it is a strong number. These are small lines of text that answer the biggest fear a homeowner has, and a lot of contractor websites leave them out.
A form that only asks for a name and an email sends you in blind. Ask for the things you need to judge the lead:
Keep it short enough to fill out with one thumb. Every extra required field loses a few people.
If you offer financing, say so where the money question comes up: on each big project page and next to the estimate button. Many homeowners rule a contractor out because they assume the job is out of reach. A short "monthly payment options available" line can keep you in the running. Only say it if you really offer it, and keep the details accurate.
After a hailstorm or high winds, homeowners search for roof inspections and storm damage repair, and they are nervous about getting it wrong. A page that explains your inspection, how you document damage and how you work with the homeowner through the insurance claim builds trust fast. Keep it honest: no promises about what an insurance company will pay.
Google reviews that say "they finished on time and cleaned up every nail" are worth more than any line you could write yourself. Show your best ones near the top and on each project page, matched to the work when you can. Ask every customer for a review when the project wraps, while they are still excited about the new kitchen. A steady flow of fresh reviews also helps you show up on Google Maps.
Most homeowners look you up on a phone, often on the couch at night. Good contractor website design treats the phone screen as the main event:
The best site in the world loses the job if nobody answers. You are on a roof, under a sink or pouring a slab when the request comes in. Getting a text back to a new lead within a minute, and to every missed call, keeps that homeowner from moving on to the next name. Having every call and request in one place on your phone means nothing slips through.
Stock photos. A smiling model in a hard hat tells the homeowner nothing about your work.
No license or insurance info. Leaving it off makes people wonder why.
One page for everything. A roofer and a remodeler can be the same company, but they need different pages.
A site nobody updates. Photos from 2016 and a broken form say more about you than you think.
When you compare who builds your site, ask how long it takes to go live, who fixes it when something breaks, whether you own the domain and whether it comes with a way to get reviews and answer leads. Good web design for contractors is less about the look and more about getting the right homeowners to ask you for an estimate. The best contractor web design is the one that still works for you on a Tuesday night when you are home from the job site and a homeowner three towns over is comparing bids. For builders and general contractors doing larger work, see our construction website design page, and for plumbing, HVAC and other service trades, read about home service web design.
Home Service Direct builds and runs phone-first websites for roofers, remodelers and other project contractors: a page for each kind of project with your photos, a quote form that asks about the job, reviews up front and a review request after every job. Live in about 5 days, no setup fee, no contract.
Show Me My Contractor WebsiteGrab a 15-minute call and we'll show you what your new site would look like and how the review requests work. No contracts, no pressure.
Full-service marketing agency exclusively serving home service contractors. Generating 30-150+ exclusive leads per month since 2018.
