If you've tried Google Ads, hired agencies, or bought shared Angi leads and got burned, we get it. We deliver exclusive hardwood, LVP, tile, and carpet leads straight to your business, and we guarantee 30+ in your first 30 days or we work for free.
84 exclusive flooring jobs booked. $672K in revenue. Every lead yours alone, never shared with four other companies.
| Source | CPL | Leads | Booked | |
|---|---|---|---|---|
| G | Google Ads | $44 | 45 | 25 |
| f | Facebook & Instagram | $31 | 41 | 19 |
| ✓ | Local Service Ads | $48 | 31 | 17 |
| M | Google SEO | $0 | 24 | 12 |
| ▶ | YouTube Ads | $36 | 17 | 8 |
| ✉ | Direct Mail | $56 | 10 | 3 |
Stop competing with 4 other contractors for the same cheap lead. Every flooring lead we deliver goes to you alone, no bidding wars, no racing to call first. Higher close rates, bigger jobs, real revenue on your calendar.
That $12K hardwood install? Came from a $44 Google click. Every call, text, and form fill tracked to the exact ad, campaign, and keyword that produced it. You will finally know which dollar is paying for itself, and which to cut.
No "90-day strategy phase." We launch your flooring campaigns inside your first week. First calls start hitting your phone in 14-21 days, while most agencies are still sending kickoff decks.
We have run lead programs for 100+ flooring companies since 2018, and flooring is the only thing we do. Exclusive hardwood, LVP, tile, and carpet leads, delivered to your business in real time, built to keep growing seven and eight-figure flooring companies booked, not a generic agency template.
Flooring is all we do. We know a carpet replacement closes fast on price, while a whole-home hardwood or LVP job needs samples, financing, and a written quote, so we target and qualify each one differently. A generic agency treating you like another roofer never learns the difference.
Most clients see their first exclusive leads within 48-72 hours. We launch on the channels homeowners actually use to find a flooring company, not in 30 days like the last agency that made you wait.
Month-to-month agreements. No long-term contracts. We earn your business every single month with real exclusive leads you can count on.
Google Ads, Facebook, LSA, SEO, YouTube, Direct Mail. When the January lull hits, social and mail keep your crews booked through spring. One slow channel never empties your schedule.
Angi and Thumbtack sell the same flooring lead to 4-5 contractors, so you are racing to the phone and bidding against yourself on price. Ours go to your business and nobody else.
Cancel anytime. We don't lock you in because we don't need to. When your crews are booked weeks out on whole-home flooring jobs, you are not going anywhere.
Instead of betting your whole month on one lead source, we run 6 proven channels at once. Each pulls a different kind of flooring lead, from fast carpet and vinyl jobs to considered hardwood and whole-home installs. When one slows down, the others keep estimate requests flowing.
Capture high-intent "flooring installers near me" and "[type] flooring [city]" searches. Your ad sits above the organic results when a homeowner is ready to price hardwood, LVP, tile, or carpet today. These are the fastest-closing flooring leads because they are actively shopping and ready to buy this week.
Create demand before homeowners start calling around. Before-and-after install reels and same-as-cash financing offers put your work in front of homes ready for a re-floor. Perfect for whole-home hardwood and luxury vinyl jobs where the homeowner wants samples and a financing plan.
Sit at the #1 Google Local Service Ads spot for "flooring installers near me," above the regular search results. You only pay per call, every flooring call is exclusive to you, and we dispute the junk so you are not paying for wrong numbers.
The Map Pack and reviews drive a huge share of local flooring calls. We rank your profile and website for "flooring installation [city]" and "flooring contractor near me" so flooring installation leads keep coming in long after the ad budget is spent.
Hit homes in your best zip codes with 3-touch mailers showing your install photos, design options, and same-as-cash financing. Steady, year-round volume that fills the slow months and works for property managers turning units between tenants.
Put your install videos in front of homeowners watching home-improvement and renovation content. Target by property value and retarget people who already searched for flooring, so your name is the one they remember when it is time to get quotes.
A fast pet-stain carpet replacement and a $14K whole-home hardwood install do not come from the same place. Here is how each channel fills your schedule, and the flooring job it brings:
Don't take our word for it. These flooring companies chased shared Angi leads and burned budget on agencies that never booked them a single job before they found us.
"I wasted months on Angi and Thumbtack racing four other guys to call a lead I paid for. With Home Service Direct I closed a $22K whole-home LVP job off one exclusive lead. Most of mine are $5K-plus now, and the January carpet jobs kept my crew busy through the slow season."
"We went from one install crew to three crews booked out three weeks in under six months. The exclusive hardwood and tile leads actually close because nobody else is bidding the same job. Best marketing decision I've made for the shop."
"My schedule stays full now. We're booking 8 to 10 exclusive leads a day and adding around $45,000 in tile and engineered hardwood jobs every week. In six months we grew from two install crews to five and finally opened a real showroom."
Three ways to get more flooring jobs. Only one is built only for flooring companies, hands you exclusive leads, and guarantees the work.
Every week without a system, the whole-home hardwood and LVP jobs in your area go to the flooring company that follows up first. Here's how to be that company.
If your install crews have gaps between jobs and you're tired of paying for shared carpet leads four other guys already called, book a 15-minute call with a flooring lead specialist.
We map out where your next jobs come from: which zip codes have the hardwood and LVP budgets, which channels fill the slow carpet months, and how many exclusive leads your crews can actually handle. Built around your market, not a template.
Exclusive leads start hitting your phone, your schedule fills, and your crews stay booked out weeks ahead, so you win more of the whole-home jobs and become the flooring company your area calls first.
Depends on the channel:
Exclusive leads from a vendor typically run $34-$107 each depending on type, and every one of ours is yours alone, never shared with 3-5 competitors like Angi. Because the average flooring job clears around $5,000 and a whole-home hardwood install runs $8,000-$20,000+, even a $70 lead pays for itself many times over on a single close.
A homeowner in your service area with a real project: worn or stained carpet, water or pet damage, scratched or cupping hardwood, dated tile, a kitchen or bath remodel, a new-home purchase, or a house being staged to sell. We sort them by job type too, so residential repairs, whole-home installs, and commercial flooring installation leads each get qualified the right way. We screen for the decision-maker and a real timeline so your team is quoting jobs that book, not driving out to tire-kickers.
When you buy shared leads from Angi or Thumbtack, they sell that same lead to 3-5 contractors. You're racing to call first and competing on price before you ever quote. Our leads go exclusively to your company, no one else gets them. Plus we run 6 different channels, not just one marketplace, and we guarantee 30+ leads in 30 days or we work for free. Angi guarantees nothing.
Most flooring clients have their first exclusive estimate request within 48-72 hours. We turn on Local Service Ads and Google Search first because those catch the homeowner who needs a measure this week, then layer in Facebook and SEO for the bigger whole-home projects. No 30-day "strategy phase" before a single call comes in like the last agency that made you wait.
99% of the time it wasn't the platform, it was the setup. A generic agency bids "flooring" as one broad word, so you pay for clicks from people Googling DIY laminate tutorials and flooring jobs that are hiring. We bid the buyer terms (hardwood floor installation, LVP, carpet replacement), block the junk with negative keywords, and send shoppers to a page built to book a quote with material and room-count fields. We've run flooring campaigns since 2018 and know which keywords and audiences actually fill a real schedule.
Then we keep working for free until it does. The guarantee is simple: 30+ qualified flooring estimate requests in your first 30 days, or we don't get paid. With the average flooring job clearing around $5,000 and whole-home hardwood running $8,000 to $20,000-plus, even one closed job pays for a month. We can back the guarantee because we've done it for 100+ flooring companies and know what fills a real schedule.
Because we put our money on the line, not yours. Month-to-month, cancel anytime, with a performance guarantee in writing. You own your Google Ads account, your Local Service Ads profile, your website, and every lead and recording, so if we don't deliver the measures you walk and keep all of it. We can offer that because we've run flooring lead programs for 100+ installers and we know a carpet replacement closes fast while a whole-home hardwood job needs samples and financing. A generic agency treating you like another roofer never learns that.
From 2-installer crews to multi-location operations, flooring contractors across North America book more jobs with Home Service Direct.
Hop on a 15-minute strategy call. We'll show you how many hardwood, LVP, tile, and carpet jobs are up for grabs in your area right now, and how to be the flooring company that books them first.
If you install floors, this comes down to flooring lead generation: a steady stream of homeowners who are ready to hire, not tire-kickers. Whether you are a flooring contractor after flooring contractor leads, a hardwood specialist chasing hardwood flooring leads, or a bigger shop selling commercial flooring leads, it is the same job, a booked calendar of real installs. Done right it keeps your crews working, done wrong you are buying the same shared flooring leads four other companies already have.
That is the real number. You buy a $35 "flooring installation" lead off Angi, it gets sold to three or four other installers at once, you close maybe one in five, and your true cost per booked job lands around $175 to $225 once you add drive time and the estimates you lost to whoever answered first, on a job you had to underbid the whole town to win. The shop across town is paying less than half that through exclusive leads no homeowner ever shopped around. The whole game is understanding that difference, and this guide breaks it down for you, owner to owner.
Here is what the shared-lead platforms leave off the invoice. The second a homeowner who wants their downstairs redone in hardwood hits submit on Angi, HomeAdvisor, or Thumbtack, three to five installers get the same ping within 90 seconds. The homeowner cannot even remember who called first, so they book with whoever answers fastest and sounds cheapest. You are competing purely on price because the lead has zero brand loyalty, and even the jobs you win get squeezed on margin.
So the sticker price lies to you. A $30 shared lead closing at 8 to 15 percent industry average is not a $30 lead, it is a $200 to $375 cost per booked job, and the homeowner treats you like a quote on a spreadsheet the whole way through. An exclusive lead costs more up front and closes far more often, because nobody else ever got that homeowner's number. You are not bidding against anyone. You are the call.
The takeaway: stop comparing leads by price. A cheap lead with a bad close rate is the most expensive lead you can buy.
What you pay per lead depends on where it comes from and how exclusive it is. Here is the real range across the channels behind our flooring lead generation service:
Google Local Service Ads: $25 to $85 per lead, exclusive, closing 25 to 40 percent because the homeowner chose you specifically. Google Search Ads: $35 to $95 per lead, closing 20 to 30 percent on decision-stage searches. Facebook and Instagram: $18 to $55 per lead, cheaper but colder, 15 to 25 percent close. A structured referral program: $100 to $300 paid only on a closed job, closing 50 to 70 percent because the homeowner arrives pre-sold. SEO: effectively $0 per lead after the initial work, closing 25 to 35 percent, which is why it is worth building underneath the paid channels.
But the channel matters less than the math behind it. A $70 LSA call that books a $14,000 whole-home hardwood install is the best money you will spend all year. A $20 shared lead for a single small bedroom in luxury vinyl plank two towns over can lose you money once you count the drive and the install crew's time. Cost per lead is the wrong number to chase.
Cost per lead is a trap metric. The number that actually runs your business is cost per booked job. Take what you pay per lead and divide by your close rate, and there it is in plain numbers.
Say you buy ten exclusive leads at $60 each. That is $600. Close half of them and you booked five jobs at $120 of lead cost apiece. If your average flooring job is $6,000, you just turned $600 into $30,000 of booked work. Now run that same math on shared leads closing at 8 percent and the whole thing falls apart. You cannot judge a lead source until you know your close rate and your average job value, so nail those two numbers down before you spend another dollar.
A homeowner who just decided to redo the floors is working down a list. The first company that answers live, talks like a pro, and can get out to measure usually books the job before the others even call back. Responding in the first hour dramatically improves your odds of ever connecting, let alone closing the install. A cheap lead you call back tomorrow is an install your competitor measured today.
A single small room in LVP or laminate is low-ticket work that fills a gap. A whole-home hardwood install, a tile job, or a refinishing project is several thousand to twenty thousand dollars and up, and those are the leads that make your year. A good lead system weights spend toward the high-value work instead of paying the same lead cost for one closet's worth of vinyl.
A property manager re-flooring a 40-unit apartment turnover schedule is not shopping the way a homeowner is. Commercial flooring leads come through relationships, bid platforms, and repeat contracts instead of a single Google search, and one property manager relationship can be worth more than a year of one-room residential calls. Our guide to landing $10K to $50K-plus commercial flooring contracts covers bid platforms and getting in front of the people who control repeat work.
A single install crew can only lay so much floor in a week. If you close about half your exclusive leads, you need roughly 12 to 20 solid leads a week per crew to stay booked out. Buy more than you can install and you burn leads while homeowners wait three weeks for a measure. Match lead volume to install capacity first, then scale up when you add a crew.
A qualified flooring lead is a homeowner or property manager with a specific space, a property they actually own or manage, and a real reason to move soon: a worn-out floor before a sale, water damage, or new floors wanted before the holidays. The tire-kicker is the renter pricing a job that is not theirs to approve, or the bargain hunter calling all six numbers to shave a few cents off a one-room LVP job.
It usually comes down to the same handful of tricks: a long contract signed before you see a booked job, "exclusive" leads that turn out to be resold, or an outfit that cannot show you call recordings or your cost per booked job. Demand month-to-month terms, a real exclusivity guarantee in writing, call tracking on every lead, and a straight answer on what booked last month.
Roughly 60 percent of flooring inquiries convert between day 3 and day 14, not day 1, so the companies that win call back, text, and follow up instead of marking the lead dead after one ring. Call the second the lead comes in, text if they do not answer, follow up again the same day. That alone separates installers closing 35 to 40 percent of their exclusive leads from the ones closing 15 to 20 percent of the very same leads and blaming the lead source.
A referred homeowner arrives already trusting you because a neighbor vouched for the work, which is why referrals close at 50 to 70 percent, double or triple most paid channels. Keep it simple: a $150 to $300 credit for any referred job over a few thousand dollars, a card handed out at every completed install, and a text to past customers twice a year. It costs nothing until a job closes, and referred customers tend to spend more.
Flooring is not as weather-driven as some trades. Demand runs fairly steady all year, with bumps before the holidays and through home-buying season. The companies that win keep the lead engine running every month so their reviews and campaigns are already warm when those bumps hit, because you cannot be fast on calls you never generated.
Whether you want to buy flooring leads, book flooring job leads, or build a flooring lead generation service that runs all year, the goal never changes: a full schedule of booked jobs, not a phone that only rings for price-shoppers.
We have run lead generation for flooring and home service companies since 2018. Every lead we send is exclusive, it rings your phone and nobody else's, and it is built around the high-ticket hardwood, whole-home, and refinishing work, not bargain-hunter one-room jobs. We track every lead so you know exactly what booked, and we work month to month because we would rather earn next month than lock you in. If your install crew has open days on the schedule, that is the problem we solve.
Get My Exclusive Flooring LeadsGrab a 15-minute call and we'll show you how many exclusive flooring jobs we can book for you this month. No contracts, no pressure.
Full-service marketing agency exclusively serving home service contractors. Generating 30-150+ exclusive leads per month since 2018.
